As 2016 comes to a close, many marketers are planning for the upcoming year. With over 2.5 billion active social media users worldwide (and growing) and 93% of millennials spending their time on social media, these platforms should be an integral part of your marketing plan for 2017. But posting daily on popular platforms is not enough. Below are 5 trends that will dominate social media in the new year.
Social Media Trends to Incorporate in Your 2017 Marketing Plan
1. Video Based Content is King
Whether it is live streams, recorded videos, or a 360-degree tour of your facility, video based content is more popular than ever before. If you’re not convinced, take a look at the major social networks and their updates throughout 2016. Facebook, Twitter, Instagram, SnapChat and Periscope have all hopped on the live video bandwagon. And for good reason; video consistently shows higher engagements compared to other content formats.
While this trend was a major player in 2016, it’s going to play an even bigger role next year as it reaches its full potential. As more and more users desire a more immersive experience, the more important video content becomes. For 2017, take your marketing one step further by creating more candid, behind the scene experiences for your followers. It’s a great way to build a community and raise awareness about your brand.
2. Augmented Reality
Augmented reality (AR for short) is when technology layers virtual “objects” on top of your environment in real time. The wildly successful AR game Pokémon Go has opened up a new world for marketers. From games, to job trainings, to social media, everyone is trying to figure out how to capitalize on this trend for 2017. SnapChat was one of the first social networks to utilize this trend, with their many filter options they provide their users.
It’s no surprise that these alternate realities are expected to gain popularity in the upcoming year, as users are demanding a more immersive experience. What could be more engaging (and cooler) than transforming the world in which we live in? While AR is a relatively new reality, you can only expect to see major improvements to this technology in 2017.
3. Real Time Engagement
We live in a world of instant gratification. And social media feeds into our need for immediate answers to our questions. That’s why it’s more important than ever before to have a 24/7-response team answering any questions your potential customers may have. In addition to a response team, 2017 will bring a rise to the number of chatbots being used across the Internet. This form of artificial intelligence allows for common questions and simple bookings to be answered ASAP. Artificial intelligence will help free up your response team to answer more complex issues that come in.
4. An Increase in Paid Ads on Social Media
Unfortunately, 2016 was not the year for organic content on social media. And with social platforms’ algorithms changing to feature paid content over organic content, we can only expect this trend to continue in 2017. In addition to giving these social platforms what they want (AKA money), a great way to have your posts seen is to generate content that gets lots of shares and engagement. The more people interact with your post, the more Facebook and Instagram can’t ignore it. Quality content is key to any post, whether you put an ad budget behind it or not. Because at the end of the day, spending thousands of dollars promoting a bad piece of content may get you the reach you desire, but it won’t turn into any conversions for your business.
5. Influencer Marketing is on the Rise
With the organic content challenges mentioned above, businesses are going to need to look for new opportunities to promote their brand. That’s why it’s predicted that influencer marketing will become an even more established part of a successful marketing strategy for 2017. According to Twitter and Annalect, nearly 40% of people purchased an item online after seeing an influencer using the product. While it’s crucial for brands to choose the right influencers to market their product, this can be a significant revenue stream for 2017.
Building a Social Media Campaign in 2017
For more tips and tricks on how to craft the perfect social media campaign for 2017, trust the experts at Today’s Business. By staying up to date with the latest industry trends and with clients in a wide variety of industries, we know exactly how to grow your online presence. Contact us today to get started!