NJOI: Digital Advertising Case Study

NJOI: Digital Advertising Case Study

The New Jersey Orthopaedic Institute Case Study (January '14 - June '14)

These are our results over 5 months of Social Media Optimization, Search Engine Optimization, Search Engine Marketing, and Reputation Management.
Social Media Optimzation
We managed accounts on Facebook, Twitter, Instagram, Pinterest and Google+ for New Jersey Orthopaedic Institute.
Search Engine Optimization
We managed onsite content optimization, backlink development, business directory listings, content marketing and other SEO tactics to help increase New Jersey Orthopaedic Institute's search engine visibility and rankings.
Reputation Management
We monitored all reputation management websites for New Jersey Orthopaedic Institute, including, but not limited to, Vitals, Healthgrades, Google+, and Yelp.

Social Media Statistics

Success requires specific industry knowledge and expertise. We understand the unique attributes and specific requirements of your industry.

Social Growth

Monthly Impressions
40X
Engagement Per Month
20X
Monthly Users
15X
Retweets
21X
Interactions
15X
Monthly Impressions
18X
Viral Impressions
10X

Post Engagement Percentages

Fan Reach Per Post
16%
Engagement Per Post
13%
Click-Through-Rate
6%

Impression Breakdown

Monthly Impressions
55K
Viral Impressions
15K
Organic Impressions
8K
500
Average Likes Per Month
984
Stories Created Per Month
156
Followers Per Month
163
Links Clicked Per Month

Search Engine Optimization

Our SEO team was able to produce increases in both search results positioning, as well as keyword rankings.

Website Traffic

Organic Traffic
5X
Organic Search Results
4X

Keyword Rankings

Average Top 5 Keyword Ranking
1 Average Keyword Ranking
Average Top 10 Keyword Ranking
1 Average Keyword Ranking
Average Top 15 Keyword Ranking
2 Average Keyword Ranking
Average Top 20 Keyword Ranking
2 Average Keyword Ranking
425
Monthly Phone Calls
150
Monthly Contact Forms
125
Monthly Website Listings Added

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