Social Media Monitoring Case Study (July '13 - July '14)
We provide social media monitoring to help deliver sales, customer service and fan engagement.
A team member monitored all social media accounts during off-hours, weekends, and holidays, responding to interactions and logging different notable conversations.
Every morning at 8AM, we provide the client with a report of all social media interactions that took place during the previous off-hours.
Our team would make recommendations based on local trends, types of content that we saw were successful during off-hours, and patterns we found in analytic tools.
Social Media Statistics
Even though we monitored the off-hours of the day, our team was still able to produce huge gains in fan bases, all while providing speedy response time.