Cleveland Cavaliers Social Media Monitoring Case Study

Cleveland Cavaliers Social Media Monitoring Case Study

Social Media Monitoring Case Study (July '13 - July '14)

We provide social media monitoring to help deliver sales, customer service and fan engagement.
24/7 Monitoring
A team member monitored all social media accounts during off-hours, weekends, and holidays, responding to interactions and logging different notable conversations.
Daily Reporting
Every morning at 8AM, we provide the client with a report of all social media interactions that took place during the previous off-hours.
KPI Reporting
Our team would make recommendations based on local trends, types of content that we saw were successful during off-hours, and patterns we found in analytic tools.

Social Media Statistics

Even though we monitored the off-hours of the day, our team was still able to produce huge gains in fan bases, all while providing speedy response time.

Social Response Time

Weekday Response Time
5min
Weekend Response Time
14min

KPI's

TB Suggested Context
12X
More Retweets
10X
More Contest Engagements
14X

Fan Page Growth

Facebook Fan Page Growth
70%
Twitter Fan Page Growth
78%

Influence Level Growth

Negative Mentions Converted to Positive
92%
Content Engagement
100%

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