Executive Summary: Today’s Business was hired by Estling Village for the following digital marketing services: Social Media Website Development Search Engine Marketing (SEM) Search Engine Optimization (SEO) Nevertheless, this case study focuses primarily on the re-design of the Estling Village website into a design that is fully responsive, and the impact of this design on […]

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Think of Google Places as the local, online Yellow Pages. Finding a product, service or just about anything is now easier than ever with the internet. An online presence is essential for a business so that customers can easily find you. According to Google, about 20% of searches include a location. Google Places is a […]

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Why Brands Should Repost User-Generated Content User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of media that was created by users of an online system or service, often made available via social media websites.” […]

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