Social media is a great way to both engage with and market to consumers. No matter what your favorite social media platform is, there is a way to capitalize on the channel’s success to bring awareness to your business.
From great engagement with their customers to amazing ads, below are 5 brands that we believe are best reaching their audience via social media.
Netflix has seen great success with their social media marketing efforts for many different reasons. One of the biggest reasons they top our list is because not only do they know their target market, but they understand their viewers as well. They know where they are from, how old they are, what they like, what they don’t like, etc.
By knowing their target market, Netflix knows what to post that will receive the most engagement. For example, their Twitter is full of memes that their consumers wants to share with their friends.
Everyone: Are you still there?
— Netflix US (@netflix) May 31, 2017
2. Barstool Sports
Barstool Sports has become a favorite Instagram account this year amongst millennials. They post mainly on Instagram, sharing hilarious videos and submissions that instantly go viral. Have you ever heard the phrase, “Saturday’s are for the boys?”
Yup. Barstool Sports is behind that slogan.
Barstool uses humor behind everything that they do because of the audience they are trying to reach. Because of their humor and engagement on posts, they come in at number 2 on our list of best social media strategies.
This fast food chain uses social media to promote their products, take down other chains and communicate with their customers. They use Twitter to connect with followers and send them hilarious tweets. They have recently been making headlines for their savage responses to their consumers. While this tactic won’t work for all brands, Wendy’s following knows that they are only kidding around, which is why they are successful.
— Wendy’s (@Wendys) June 15, 2017
Wendy’s also have a lot of sponsored ads on Facebook, Twitter and Instagram. This is a great way to advertise to people of any age, because who doesn’t love a good burger?
4. Free People
Famous for their clothing, Free People is another brand that is killing it on social media. Their Instagram feed fits together seamlessly with all different looks. Customers love this brand because they want to live the lifestyle that their social media channels portray. The overall brand has a laid-back vibe that people enjoy. Their use of social media to market themselves is a smart move, because not every brand uses social media like they do.
They don’t just post clothing; they post on their Instagram stories a lot too. They use this feature to talk about things like recharging over the weekend, or even your horoscope for the week. Free People inspires their clientele through social media, which is how they attract new customers.
Dove uses social media in a unique way. They thrive on engagement, and use social media to interact with consumers through hashtags and beauty campaigns. Recently, Dove launched a campaign called #RealBeauty. This campaign encourages women to share their natural beauty through a hashtag. This marketing strategy was a great way to get people from all over involved and connected. Dove also launched new personal hygiene lines in celebration of the campaign.
Because of this campaign and the inspiration they provide to women, Dove has seen huge growth in their social media following.
Using social media to interact with consumers is a great way for brands to market themselves. It is important that their content appeals to consumers, so they will be more interested in the brand. Wondering how you can take your social media marketing to the next level? We’d be happy to help! Contact us today for more information.