By Tom Ottaiano, CEO, Today’s Business
1. Social Media connects you with your audience.
Times are changing and the world of advertising is going digital. Social media has expanded its influence way beyond a Facebook or Instagram account. It’s not just a page anymore. It’s an interaction with a potential customer and a conversation we can start. It’s ideas that we can spread like wildfire.
Not only can you connect with your audience through the content that you push out, but you can also learn a lot about them. What do they care about? What type of content do they like to share? Learning about your audience can not only give you valuable insights to tailor your content to better engage with them, but it also gives an avenue for great customer service. You can respond to your audience when they have questions in real time. Social media provides a direct link from business to consumer.
2. Drive targeted traffic.
Your target market is already on social media. Why not capitalize on these engaged audiences? For the first time in history, we get to intertwine marketing into someone’s everyday life and we can do it in a highly targeted way. Website traffic increases when the right people are seeing your content.
There are 2.27 billion monthly active users on Facebook and 800 million on Instagram. It’s time to start profiting from those users who are already engaged.
3. Build a brand that people remember.
You can’t secure brand loyalty or consumer advocacy without a defined brand. Social media is a great place to start building your brand because it allows for creativity and consistency. Building a brand begins with the right messaging and the right voice. According to Hootsuite, 52% of people who discover a new product on Facebook say they are interested in buying it. When social media channels are used effectively, any business can tell a compelling story and engage the right audience with content that generates a buzz.
4. Campaign success can be easily tracked.
With traditional marketing, you pay for a commercial slot or a billboard on the side of the highway. The problem with that is you won’t be able to track the effectiveness of your campaign and you won’t be able to see if you made a solid return on investment. Between Facebook, Instagram, and Google Analytics, there are so many avenues to measure the success of each of your campaigns.
5. Social Media helps SEO.
Social media boosts your website’s organic traffic. Let’s say that you just put out a new blog on your site. The best way to get that blog out there is to promote it on social media. When targeted to the right people, you will see an increase in traffic that will help your site rank better in the long term. Utilizing social media channels is a great opportunity for people to find your site when they wouldn’t otherwise search for your business.
Social Media Marketing at Today’s Business
Today’s Business began with “Making Business Social” as our tagline, and we continue to create effective and strategic campaigns for a multitude of businesses in a vast amount of industries. Our social media team will come up with a strategy specifically tailored to your business and the goals you want to achieve. If you’re ready to take your business’s social media presence to the next level and start seeing results, let’s talk!