Facebook is the largest social media platform in the world. There are over 1.55 billion monthly active Facebook users worldwide. Facebook is an essential tool for businesses to grow their brand awareness. It is very important to know what types of advertisements you can run for your business to experience the most success.
If you ever created a business Facebook page and published some posts, you may notice a “Boost Post” button on the bottom right corner of your post. By clicking on that button you now are able to promote your post to anyone in the world. First you must remember to add a credit card in your account to run Facebook ads. If you are a smart marketer, you will focus on your target market by adjusting the location, demographics, interests, and behaviors.
When you click on “Boost Post” you are able to target your ad by location, age, and interests. If you do not want to target a specific audience, you can target people that like your page or people who like your page and their friends. This is a great way for you to reach your audience with a few clicks. If you have a promotion that is available for multiple days you can choose how long you want your ad to run. Whatever date ranges you choose just remember that the amount of money you want to spend will spread throughout the days you choose. So if you want to spend $16 for 8 days, Facebook will spend $2 a day. When it comes to Facebook ads you need to spend at least $1 a day.
Promote Your Page
If you want to gain page likes for your business page it is important to run “Promote Your Page” ads or how we in Today’s Business like to call “Like Ads.” When you choose “Promote Your Page” in the Facebook Ads Manager, you choose your business page and then you select your targeting. Once you set your targeting, you can choose images or a video. If you are going to add images it is best you test out at least 3 images. You do not want to use stock images. It is best you include an image that will stand out and include your company’s logo. Always remember you can’t have over 20% text in the image or Facebook won’t run your ad. The “Promote Your Page” feature is a great way for people to learn about your business.
Send People To Your Website
Is one of your business goals to gain more traffic to the website? Facebook has an ad feature where you can send people to your website.
After you click on “Send people to your website” in the ads manager, you are asked to paste the link of your website. It is good to create a UTM Link before pasting the original link in that section. When you build a UTM link you can track how well your ad is doing in Google Analytics. If you have an ecommerce business, you can set up a pixel to track how many checkouts you get through your ad. Creating a pixel is not necessary for every ad. Next you include the same targeting as you would for any Facebook ad. The image size for website ads need to be 1200 x 628 pixels. Since your ad is sending people to a website, you can choose from multiple call-to-action buttons.
Reach People Near Your Business
If you have any local business this is the perfect ad feature for you. “Reach People Near Your Business” is a feature that lets you target a custom radius around your street address. The calls to actions for this ad feature are “Like Page”, “Learn More”, “Call Now”, or “Send Message.” This is a great feature if you want to get more calls through mobile ads.