A full-service digital advertising agency located in Northern New Jersey. Our expertise lies in advertising, branding, and all things digital. We firmly believe in building relationships with and producing excellent work for our clients in healthcare, real estate, food and beverage, and consumer goods industries. At Today’s Business, we have chosen four core values – Dedication, Loyalty, Excellence, and Teamwork – to serve as the basis for how we want to conduct ourselves and our business.

WHAT WE’RE LOOKING FOR

We are looking for a candidate with superior writing capabilities and a growing interest in the Digital Marketing industry. Our ideal candidate for the Junior SEO Strategist position wants to pursue a more in-depth understanding of SEO best practices as it relates to content marketing. Additionally, this candidate is determined to continue improving and sharpening his/her writing abilities.

RESPONSIBILITIES

  • Write original and powerful SEO-driven content for blogs and websites
  • Analyze and report on clients’ SEO performance monthly
  • Develop relationships with off-site blogs for work to be published and maintain a database of all websites
  • Perform backlink research and outreach
  • Develop and perform scheduled site audits to ensure the proper functionality of all web-related sites for functionality as well as optimization for improved search rankings
  • Utilize analytical and diagnostic tools to identify and troubleshoot page errors, browser-related issues, missing or abandoned links
  • Perform off page technical SEO audits and competitor analysis
  • Provide in-house subject matter expertise regarding SEO best practices for on-page and off-page marketing efforts
  • Perform research, analyze data, and develop key insights and action plans based on previous SEO results to improve overall performance, drive consumer engagement, and sales conversions
  • Detail optimization work, including page construction, site architecture, content, and keyword research
  • Investigate and establish inbound link partners and help develop internal linking strategies
  • Complete extensive research of keywords and manages keyword reporting
  • Communicate with management regarding deadlines and assignments
  • Regularly review new advancements in SEO and develop implementation strategies based on the risk/reward of implementations

YOU HAVE

  • Bachelor’s degree in Marketing, Journalism, or other related field
  • Basic understanding of Search Engine Optimization
  • A creative mind which can think outside the box to deliver new strategies and ideas for client accounts
  • Excellent written and research skills
  • Familiar with WordPress, HTML, CSS, and Javascript preferred

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