Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.
The team at Celebrity Goat had the following objectives:
Most people who tag @celebrity_goat on Instagram were often posting just cheese board posts. So we wanted to challenge influencers to come up with unique and exciting content that is not just a cheese board post.
Influencers were challenged to create a #FamouslyGood Instagram Reels video going #BeyondTheBoard and using the goat cheese in a unique way.
Influencers were sent a care package of Celebrity Goat cheese products and promotional items and were asked to create a video & post it between June 1st and June 3rd to kick off #NationalCheeseDay on June 4th.
Influencers were informed that Celebrity Goat will repost their Reel throughout the month of June and the video that receives the most likes + comments will receive $1,000 and the 2nd place winner will receive an iPad.
Overall, we believe the campaign was a big success. We were able to meet the client’s objectives while also staying within a very tight budget.
Influencer Profiles Posted
Influencer Stories Posted
Post Comments as High as
Some of our influencer content even got featured on major publications like the Vegetarian Times Magazine
Profile Action Increase
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