Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service


Introduction


In June of 2019, a healthy meal delivery service that provides meals for customers across the country signed with Today’s Business to manage their affiliate marketing program. The client was looking for a new partner who shared a similar motivation for growth yet had the expertise to manage the program effectively and take it to new heights.

The Challenge


The client’s program growth was stagnant. The agency they had partnered with took a set-it and forget-it approach and was not motivated to grow the program. The client’s internal team possessed neither the time nor industry expertise and relationships to grow the campaign effectively. Prior to signing with Today’s Business the client’s affiliate program was getting roughly 300 transactions per month.

The Solution


The Today’s Business affiliate team implemented the following solutions based on affiliate marketing industry knowledge and experience to help grow the program.
Merged 2 separate Pepperjam programs into one cohesive program
Transitioned program from RevShare to CPA program
Connected with existing partners to see how we can assist them with their efforts to drive them maximum results and revenue (custom graphics, coupons, offers, etc.)
Prospected new partners talking about subscription boxes, keto meals, paleo meals, gluten-free meals, meal kits or food in general

The Results

From July 1, 2019 to January 14th, 2020 the client’s affiliate program has seen the following results:

5,072
Transactions
$343,311.70
Sales Revenue
323,221
Clicks
$214,360
Commissions
$42.26
Blended CPA
780
Average Transactions Per Month
As you can see, Today’s Business more than doubled the amount of monthly new customers acquired to the client’s affiliate program. It’s clear to say that our client is glad that they have partnered with Today’s Business.

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