Case Studies Blog

Raleigh Orthopaedic Clinic Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic Clinic dominates their market with 58% of the market …

By: Today's Business on 05/06/21

Butcher Box Big Game Bundle Influencer Marketing Campaign

Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost all marketing and advertising channels. They particularly have strong investments i …

By: Today's Business on 03/08/21

Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service

In June of 2019, a healthy meal delivery service that provides meals for customers across the country signed with Today’s Business to manage their affiliate marketing program. The client was looking for a new partner who shared a similar motivation for …

By: Today's Business on 03/02/21

Breaking Sales Records Through Affiliate Marketing

FOCO shattered its single day bobblehead sales record by over 10X and sold out their entire inventory for the Alexander Ovechkin Goal Counter bobblehead which launched on March 12th. Most of the success was due to affiliate partners. Take a look at the …

By: Today's Business on 02/23/21

How We Improved The Speed of a Client’s Website by 60%

The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. The orthopedic group sports over 100 surgeons and physicians, and is now expanding …

By: Today's Business on 02/12/21

Providing a Retail Chain 600% ROI from Digital Marketing Campaigns

Ricciardi Brothers is a brick and mortar chain of 43 paint stores in New Jersey, Pennsylvania, and Delaware, affiliated with Benjamin Moore. Each year, Ricciardi Brothers traditionally runs 3 major summer sales that coincide with Memorial Day, 4th of J …

By: Today's Business on 02/12/21

Award Winning Influencer Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift

Forever Collectibles Inc. (FOCO) is one of the largest manufacturers and distributors of licensed merchandise in the world. They have partnerships with all of the major sports franchises (NFL, NBA, MLB, NHL, etc.) as well as entertainment franchises su …

By: Today's Business on 06/30/20

Tripling the Conversion Rate of A Locations Page

Client Overview The client is one of  the largest independently owned network of orthopedic specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017, the group commissioned a new w …

By: Today's Business on 06/30/20

Using Search Engine Marketing (SEM) to Drive Sales in Specialty Food

Starting Point A specialty food e-commerce company, facing multiple internal and external changes, requested the aid of Today’s Business to increase sales in its SEM Campaign while also reducing its monthly spend. The client has been running Google Ads …

By: Today's Business on 09/26/19

How We Leveraged Facebook Ads to Generate Qualified Leads For a Luxury Real Estate Brand

Over the course of 3 months with a $1500 budget, we were able to generate almost 200 leads through a comprehensive Facebook and Instagram campaign that successfully deployed multiple objectives contingent upon all phases of the social sales funnel, fro …

By: Today's Business on 06/14/19

The Role of Internal Linking in Prioritizing SEO Page Value

Preface: In developing a website, links are most commonly understood in their most basic function – they allow a user to get from one page to another. Consequently, website developers will include links to pages in the navigation menu, side widgets, fo …

By: Today's Business on 03/29/18

Physical Therapy Company Year Over Year Social Media Growth

Preface: Most of us will suffer an injury at some point in our lives, and if you’ve suffered from a traumatic injury such as a broken bone, chances are you’ll need to spend some time rehabbing your way back to the activities you enjoy most. Choosing a …

By: Today's Business on 03/05/18

Healthy Meal Service Company Sees Success from Search Engine Marketing

Preface Preparing meals and eating healthy can be challenging. Entrepreneurial food services have taken advantage, offering prepared meals to be delivered straight to your doorstep. But the food-delivery market has become rapidly saturated, making comp …

By: Today's Business on 01/11/18

Examining the Impact of AMP on Local Business Posts

Preface In the current state of digital marketing SEO, content is a crucial component for improving a website’s relevance and domain authority within search engines. The challenge, however, is everyone in the know is following suit. This ever-increasin …

By: Today's Business on 06/13/17

How a Decrease in Keyword Spend Yielded Results for a Physician Group

Preface There is often the belief in business that you have to spend money to make money. This is only true if you spend money efficiency. In an industry with razor thin margins, a physician group may currently not have the resources (primarily time) t …

By: Today's Business on 03/29/17

Multi-Physician Fertility Practice Sees Success from Search Marketing

Preface Fertility is an issue that affects many people, but is not necessarily something that everyone who is affected is comfortable talking about with others. Often times, these types of conversations are left for the closest members of a family. Why …

By: Today's Business on 03/23/17

A Glimpse at a Mortgage Company’s Monthly SEM Success

Preface Advertising is a major factor in the mortgage industry. More so than other areas of business, the mortgage industry is especially reliant in getting the word out about financing options for potential homebuyers. Potential homebuyers cannot just …

By: Today's Business on 03/23/17

Benefits of Optimized Organic Search for a Multi-Physician Ophthalmologist

Preface In the digital age, all medical practices heavily rely on search results in order to facilitate new patients in discovering the practice and to aid returning patients in making appointments. Showing up in Google Search results is a great way to …

By: Today's Business on 03/23/17

The Digital Optimization of a Local Medical Client

Preface The digital and social needs of clients differ tremendously based on various factors that include, among other considerations, type of industry, goals, and size of company. One of the things that Today’s Business does effectively is demonstrate …

By: Today's Business on 01/26/17

A Facebook Marketing Case Study for a Non-Profit Organization

Preface Facebook has come a long way since it first burst on the digital scene in 2006. Starting primarily as a means for college and high school students to more effectively communicate with each other, Facebook is now entrenched as a legitimate and o …

By: Today's Business on 01/13/17

The Importance of Offsite Business Listings for Medical Practices

Preface It is always the goal, especially for a physician enterprise group, to maximize appointments made and continually bring in new patients. This strategy, carried out digitally, was slower to catch on in the healthcare industry, but now is integra …

By: Today's Business on 11/21/16

Website Analysis of a Paint Store

Preface  In any consumer product industry, driving sales is one of the primary ways in which to stimulate growth and increase profits. Driving sales is accomplished through an array of strategies, one of which being increasing traffic to a website. Hei …

By: Today's Business on 11/07/16

Analyzing a Medical Group’s Organic Website Performance

Preface Most things can be bought. Followers, impressions, and listings in search results all fall under this category. While some of these numbers may look significant, beneath the impressive numeric veneer, they are virtually meaningless. A more impa …

By: Today's Business on 10/14/16

The Impact of Increasing Website Traffic for a Physician Group

There are numerous advantages and privileges for businesses in the current age of digital. Across a myriad of industries, businesses are reaping the rewards of the availability and accessibility of various digital mediums to drive traffic, engagement, …

By: Today's Business on 10/03/16

The Impact of SEO on an Orthopedic Practice

Executive Summary: Right now, potential patients in your area are searching online for an orthopedic practice. The proper SEO techniques are necessary in order for a practice to gain visibility through search engines. Orthopedic SEO results in connecti …

By: Today's Business on 09/12/16

Cali Carting: A Digital Marketing Case Study (December ’14- December ’15)

Executive Summary Today’s Business was hired by Cali Carting to enhance their small online presence. Services provided to this client included development of a mobile site, organic SEO, and social media development and management. After implementing al …

By: Today's Business on 02/04/16

Brooklake Country Club: A Digital Marketing Case Study (March ’13-August ’13)

Executive Summary Today’s Business was hired by Brooklake Country Club to provide Social Media Management and SEO Services. Through consistent social posts, responding, and search listing optimization, Today’s Business has been able to increase the onl …

By: Today's Business on 02/01/16

Insurance Agency: Digital Marketing Case Study

Executive Summary: An insurance agency with a narrow target audience hired Today’s Business to instill a comprehensive digital marketing strategy. Today’s Business provided the following services: responsive website design, social media, SEO and SEM.  …

By: Today's Business on 01/06/16

NJOI: Search Engine Marketing (SEM) Case Study (Apr. ’15 vs. Apr ’16)

Executive Summary: Today’s Business was tasked with improving the Search Engine Marketing (SEM) campaign of client New Jersey Orthopaedic Institute (NJOI). After a full calendar year, the improved campaign resulted in the following metrics: April 2015 …

By: Today's Business on 09/30/15

Westminster: A Local Awareness SEO Campaign

Executive Summary Today’s Business was hired by Westminster Management to provide Local SEO for 9 different apartment complexes. Through listing optimization, offsite content marketing and overall search optimization, Today’s Business has been able to …

By: Today's Business on 09/29/15

Cabinets Direct USA: Case Study (November 2012- November 2013)

Campaign www.CabinetsDirectUSA.com `Today’s Business is a valued partner in my strategic marketing decisions and I rely upon their expertise to ensure I meet business goals.” -Dave Lubekin Executive Summary Today’s Business began working with Cabinets …

By: Today's Business on 09/29/14

Wet Brush: Social Media Case Study

By: Today's Business on 09/29/14

Barnabas Health: Rich Media Facebook Status Case Study

By: Today's Business on 09/29/14

Cleveland Cavaliers Social Media Monitoring Case Study

By: Today's Business on 09/29/14

Amazology Case Study (March 1-22)

Executive Summary: Amazology came to Today’s Business looking to increase their brand awareness and gain a loyal customer base. To help them achieve their goals, Today’s Business created social media profiles on platforms they weren’t already active on …

By: Today's Business on 09/29/14

IRMS Case Study: Patient Education via Social Media

Executive Summary: The following case study focuses on how Today’s Business’ social media marketing services were utilized in educating the patients of Institute of Reproductive Medicine and Science (IRMS) at Saint Barnabas in Livingston, NJ. At the sa …

By: Today's Business on 09/22/14

How Brands Benefit From Live Chats

Executive Summary A good website contains the following element: Good, visual design Relevant, high-quality content Call to action Mobile-responsiveness Easy navigation   Challenges Even then, the average bounce rate of a website ranges between 35 …

By: Today's Business on 09/12/14

SEM vs. Social Ads: Where Are Your Conversions Coming From?

Executive Summary: When it comes to driving traffic to a website, the primary two online methods are through search and through social. For a nutrition company focusing on meal prep services, the main goal of the website’s traffic is to result in a con …

By: Today's Business on 06/30/14

A Fertility Center : A Digital Marketing Case Study

Executive Summary A Fertility Center hired Today’s Business to provide them with many different digital marketing services. These consisted of SEO & SEM services, website design, social media management, and creative digital services. Through searc …

By: Today's Business on 02/04/14

A Responsive Website Design Case Study

Executive Summary: Today’s Business was hired by Estling Village for the following digital marketing services: Social Media Website Development Search Engine Marketing (SEM) Search Engine Optimization (SEO) Nevertheless, this case study focuses primari …

By: Today's Business on 09/08/12

The Importance of Google Places for Local Businesses

Think of Google Places as the local, online Yellow Pages. Finding a product, service or just about anything is now easier than ever with the internet. An online presence is essential for a business so that customers can easily find you. According to Go …

By: Today's Business on 09/06/12

Pure Pita Case Study

Why Brands Should Repost User-Generated Content User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of medi …

By: Today's Business on 09/01/12

When Patients Are Engaging With You on Social Media

Executive Summary: A large portion of the United States population works a weekday 9-5 job. This leaves weekday evenings and weekends for running errands, making appointments and handling other personal matters. For this reason, 24/7 monitoring of soci …

By: Today's Business on 08/23/12