CEO Blog
7 Ways to Keep Your Team Connected While Working From Home
By Tom Ottaiano, CEO, Today’s Business When our leadership team made the push to implement work-from-home days at Today’s Business, we never could have predicted that our team would be working at home full-time. With all of the changes we are experie …
By: Today's Business on July 1, 2020
Why Now is the Best Time to Go All In with Digital Marketing
By: Today's Business on June 30, 2020
Why Some of the Most Successful Entrepreneurs are Former Athletes
By: Today's Business on June 30, 2020
Top Podcasts, Books and Instagram Accounts That Will Instantly Motivate You
By: Today's Business on October 25, 2019
How to Use Coaching Strategies to Cultivate a Teamwork Focused Workplace
By Tom Ottaiano As a former elite athlete, I was positively influenced by the coaches who guided me through my athletic career. I always admired how the best coaches were able to bring people together and form a team who had each other’s backs and al …
By: Today's Business on August 2, 2019
7 Ways to Keep Your Team Connected While Working From Home
By Tom Ottaiano, CEO, Today’s Business When our leadership team made the push to implement work-from-home days at Today’s Business, we never could have predicted that our team would be working at home full-time. With all of the changes we are experienc …
By: Today's Business on 07/01/20
Why Some of the Most Successful Entrepreneurs are Former Athletes
By Tom Ottaiano, CEO, Today’s Business As a former athlete leading a digital marketing company, I often find myself looking up to famous athletes like Lebron James and Tom Brady for the successes they’ve had with developing new brands and building up t …
By: Today's Business on 06/30/20
5 Ways Becoming a Father Has Made Me a Better Leader
By Tom Ottaiano, CEO, Today’s Business Working from home the past few months, I have begun to see how my home-life and work-life are connected. As both a father and a business owner, it has become clear to me that running a business and raising childre …
By: Today's Business on 06/30/20
Why Now is the Best Time to Go All In with Digital Marketing
By Tom Ottaiano, CEO, Today’s Business For the last few decades, digital marketing has continued to emerge and evolve. At first it was just a new way to market, but now it is proving itself as a necessity for businesses everywhere. As CEO at Today’s Bu …
By: Today's Business on 06/30/20
Top Podcasts, Books and Instagram Accounts That Will Instantly Motivate You
By Tom Ottaiano, CEO, Today’s Business Sometimes all you need to jumpstart your motivation is a really good podcast, book or post from a quality Instagram page. Here are my top picks for media that will put you in an achievement mindset! Listen Up: Po …
By: Today's Business on 10/25/19
How to Use Coaching Strategies to Cultivate a Teamwork Focused Workplace
By Tom Ottaiano As a former elite athlete, I was positively influenced by the coaches who guided me through my athletic career. I always admired how the best coaches were able to bring people together and form a team who had each other’s backs and all …
By: Today's Business on 08/02/19
How to Increase Conversions Through Email Marketing
By Tom Ottaiano Email marketing is an extremely lucrative marketing channel that is known for providing a great return on investment. It is effective for both acquiring new customers and keeping existing ones. It’s important to be deploying the best pr …
By: Today's Business on 07/19/19
5 Easy Networking Tips That Will Change Your Life
By Tom Ottaiano, CEO, Today’s Business Something I always say is that your network is your net worth. The people that you surround yourself with and connect to are the ones that will ultimately help you in your journey towards success. I can attribute …
By: Today's Business on 07/12/19
Why Not Making an NFL Roster Was the Best Thing That Ever Happened To Me
By: Tom Ottaiano, CEO, Today’s Business Dreams don’t always work out. Sometimes the journey you had your mind set on doesn’t pan out the way you intended. What you do after that is crucial. It’s when you really learn what you’re capable of. Training fo …
By: Today's Business on 06/28/19
5 Tips to Help You Land the Digital Marketing Job of Your Dreams
By Tom Ottaiano, CEO, Today’s Business If you want to land the digital marketing job of your dreams, it’s time to start putting in the work and educating yourself. Digital marketing is no longer a traditional sales funnel, it’s a multi-channel loop and …
By: Today's Business on 06/17/19
How To Get the Most Out Of Your Work From Home Day
By Tom Ottaiano, CEO, Today’s Business I’ve always been an advocate for working from home. Some of the greater strides that I’ve made in my personal and business life I’ve achieved during work from home days. It’s necessary to separate yourself once a …
By: Today's Business on 06/04/19
5 Ways to Increase Traffic to Your Website
By Tom Ottaiano, CEO, Today’s Business 1. Search Engine Optimization Optimize Your On-Site Content Content is king these days and everything that you publish on your site should be providing intrinsic value to your target audience. But it doesn’t stop …
By: Today's Business on 05/24/19
Goal Setting: If You Want to Make It Happen, Write It Down
By Tom Ottaiano, CEO, Today’s Business From Whiteboard → Digital Marketing Agency I’ve always had the mantra that if you want to get anywhere with your life, your career, or your personal development, you need to get your goals down on paper. Anyone wh …
By: Today's Business on 05/17/19
You Can’t Knock on Opportunity’s Door and Not Be Ready
The Journey Looking back, the journey will always teach you more than the destination. It will push you even if you’re not ready. The journey will force you to learn what you are capable of and who you really are. Our journey started with a conversat …
By: Today's Business on 05/03/19
5 Reasons Why Your Business Needs SEM (PPC)
By Tom Ottaiano, CEO, Today’s Business Visibility on Google SEM allows for your website to show up at the top of Google, regardless of where you rank organically. When you invest in PPC, it becomes possible for you to rank above your competitors even …
By: Today's Business on 04/26/19
10 Motivational Quotes to Get You Inspired to Achieve Your Goals
By Tom Ottaiano, CEO, Today’s Business Consistency is one of our core values here at Today’s Business and I like to keep the team motivated by sending a Thursday Thought email every week that showcases a quote that really resonated with me. My goal is …
By: Today's Business on 04/05/19
Affiliate Marketing: The TB Approach
By Tom Ottaiano, CEO, Today’s Business Affiliate Marketing in 2019 There is so much potential for growth in the affiliate marketing space because publishers and affiliates hold the key to organically influencing your target market. Affiliate marketing …
By: Today's Business on 04/04/19
5 Benefits of SEO and Why Your Business Needs It
By Tom Ottaiano, CEO, Today’s Business Your future customers, patients, and clients are already using Google to research their decisions and purchases. SEO, or Search Engine Optimization is the process of maximizing the visibility of your site on searc …
By: Today's Business on 01/04/19
Affiliate Summit West 2019: A Recap
By Tom Ottaiano, CEO, Today’s Business Affiliate Summit West (ASW) I recently attended the Affiliate Summit West 2019 with a few members of the #TBTeam and it was an amazing and eye-opening experience. ASW is a global industry event that brings togethe …
By: Today's Business on 01/01/19
6 Keys to Effective Leadership
By Tom Ottaiano, CEO, Today’s Business My involvement in organized team sports helped me realize and uncover my potential as a leader. From the beginning, I was always great at uniting people both on and off the field. Years later, a lot has changed, …
By: Today's Business on 12/06/18
Become a Part of the Team: Working at Today’s Business
By Tom Ottaiano, CEO, Today’s Business Team Oriented Environment At Today’s Business, we’re all in it together. We are not just a workplace of employees trying to get through the day. We are a team working towards both individual and collective goals. …
By: Today's Business on 11/20/18
5 Reasons Why Your Business Needs Social Media Marketing
By Tom Ottaiano, CEO, Today’s Business 1. Social Media connects you with your audience. Times are changing and the world of advertising is going digital. Social media has expanded its influence way beyond a Facebook or Instagram account. It’s not just …
By: Today's Business on 11/08/18
5 Daily Habits of Successful People (CEO Edition)
By Tom Ottaiano, CEO, Today’s Business If you want to be successful, you need to find a daily routine that works for you. When you’re an entrepreneur, every second of your day should be used to the fullest. This is what a typical day in the life of T …
By: Today's Business on 10/19/18
The Reality of Starting a Business With Your Best Friends
By Tom Ottaiano, CEO, Today’s Business Before Today’s Business My business partner, Chaz, and I played football together at Hofstra University way before we had the idea to start Today’s Business. From the get-go it was obvious that we were both compet …
By: Today's Business on 10/04/18
Inc. 5000
By Tom Ottaiano, CEO, Today’s Business #2001 Today’s Business was recently named #2001 on the annual Inc. 5000 list of America’s Fastest-Growing Private Companies with a three-year revenue growth of 223%. Some of the biggest companies in the game have …
By: Today's Business on 08/24/18
Self-Funded
By Tom Ottaiano, CEO, Today’s Business If you want to have control over the destiny of your business, go fund yourself. The First $400 When developing the concept of Today’s Business, we knew immediately that we were going to be self-funded. When you p …
By: Today's Business on 08/17/18
People, Process, Profits
By Tom Ottaiano, CEO, Today’s Business If you want to succeed in the business world, you need to master the 3 P’s: People, Process, and Profits. People The Team No strategy, process or idea is going to execute itself. The most important asset in a bus …
By: Today's Business on 08/09/18
Starting Today’s Business: My Entrepreneurial Journey
By Tom Ottaiano, CEO, Today’s Business Everyone wants to be an entrepreneur, but not everyone has what it takes. From Pizza Boy to Businessman Starting a business was always in my blood. I grew up in a family that owned their own restaurant for over 40 …
By: Today's Business on 07/18/18
Athlete to CEO: The Drive to Succeed Never Stops
By Tom Ottaiano, CEO, Today’s Business From Athlete to CEO. From a young age, I learned what it meant to be disciplined. My first experience with any kind of sport was when I was five years old and my dad took me to karate five days a week. From there …
By: Today's Business on 07/05/18
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