Digital Advertising Blog
Why Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers
Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their pr …
By: Today's Business on June 30, 2020
Google Calendar Crashed and Twitter Lost It
By: Today's Business on June 19, 2019
5 Things I’ve Learned Since Becoming a CDO
By: Today's Business on August 29, 2018
3 Major Focuses for Digital Marketing in 2017
By: Today's Business on July 17, 2017
Your True Voice: Authenticity’s Role in E-Commerce
The day has come. You’ve committed to business operations online. But how are you going to make your presence known? How are you going to take potential consumers and turn them into advocates? To get that far, you’re going to need people to believe n …
By: Today's Business on April 28, 2017
Why Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers
Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their prod …
By: Today's Business on 06/30/20
Google Calendar Crashed and Twitter Lost It
Google bragged about its new calendar update… and then it crashed. Scheduling made simpler with @googlecalendar → https://t.co/3WXZX2deRE pic.twitter.com/s3E1q8gGsO — G Suite (@gsuite) June 18, 2019 People were so excited to schedule meetings with Go …
By: Today's Business on 06/19/19
4 Ways Your Ad Company is Robbing You
By: Billy Ash, CDO, Today’s Business Do you know what your digital advertising dollars are really going towards? Chances are, you’re being robbed blind. Many businesses hire “expert” advertising agencies to run their Google Adwords account but fail to …
By: Today's Business on 12/03/18
5 Things I’ve Learned Since Becoming a CDO
By: Billy Ash, CDO, Today’s Business 1. Schedule everything Achieving goals and completing tasks all starts with a schedule. When things are scheduled properly and a realistic timeline is set for a specific campaign, I am able to personally keep an eye …
By: Today's Business on 08/29/18
3 Major Focuses for Digital Marketing in 2017
Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year. First things first, the device people are using to research and buy products/services has …
By: Today's Business on 07/17/17
Your True Voice: Authenticity’s Role in E-Commerce
The day has come. You’ve committed to business operations online. But how are you going to make your presence known? How are you going to take potential consumers and turn them into advocates? To get that far, you’re going to need people to believe not …
By: Today's Business on 04/28/17
Student-Athlete to Marketing Agency
Student athletes know what it takes to be a part of a team. It’s in their nature. But why do student athletes make for model employees? Sports are not just a game; they teach life lessons and prepare young adults for the road ahead. According to the NC …
By: Today's Business on 08/08/16
Facebook vs. YouTube Video Ads
Facebook vs. YouTube: Where Should You Put Your Video Ad? For a client whose goal is an increase in video views, Today’s Business ran the same video as an advertisement on both Facebook and YouTube. The results were as follows: Facebook YouTube Impress …
By: Today's Business on 06/20/16
The Best Facebook Ads For Businesses
Facebook is the largest social media platform in the world. There are over 1.55 billion monthly active Facebook users worldwide. Facebook is an essential tool for businesses to grow their brand awareness. It is very important to know what types of adv …
By: Today's Business on 05/19/16
What Google’s Adwords Update Means For Businesses
Google recently made a global update showcasing that ads on Google’s search engines will only have ads showing on the top and bottom of Google searches. They removed ads on the right sidebar and now only product listing ads will be displayed on the sid …
By: Today's Business on 03/07/16
The Digital Public Relations Formula
Technological advances in recent years are the cause for the substantial progression of the digital world, which in turn has evolved aspects of everyday life. Educational systems benefit from tutoring programs and online classrooms, while the medical f …
By: Today's Business on 01/25/16
The Rise of AdBlock in 2016
The Facts about AdBlock in 2015 AdBlock, those who are not aware, is a plugin for the chrome browser that hides ads on websites, videos on YouTube, and search engine result pages. In 2015, this form of ad blocking cost publishers nearly $22 Billion dol …
By: Today's Business on 01/06/16
Three Steps to Creating the Best Facebook AD
Graphic design is very important in the digital industry, as it creates brand awareness and is crucial in advertising. This is especially important when fans visit the Facebook page of their favorite brand, restaurant, or bar and the first thing they s …
By: Today's Business on 12/07/15
Top 3 Stats on Google Analytics
Very often I get the question, what is working on my website? My typical response is, “let’s check Google Analytics”. Google Analytics is a book, it will uncover everything that is working and not working on your website. In this blog we will go over t …
By: Today's Business on 10/19/15
Facebook Ad Targeting 101
Targeting on Facebook takes advertising to the next level. Now brands are able to share their ads to a specific target audience tailored to your business. Ads can be customized for your audience based on location, demographics, interests, and behaviors …
By: Today's Business on 04/01/15
How Do I Do this Affiliate Marketing Campaign Thingy?
Online Affiliate Programs are campaigns that compensate third party publishers for defined actions such as generating sales or leads. Affiliate Programs can be one of the cheapest and most powerful marketing campaigns for online retailers. Affiliate ca …
By: Today's Business on 03/11/15
Facebook Ads 101
Got the new business’ fan page all set up? Added all your friends and family members to your page? Great, that’s the easy part. What many small businesses fail to understand, is that although you may have earned all of your fans, your posts only make i …
By: Today's Business on 12/04/14
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