WARNING: This blog features photos that will result in serious FOMO! The fear of missing out, better known as #FOMO, is defined as the side effect for viewing posts of an exciting or interesting event on social media that you were unable to take part in. We all dream of taking an unbelievable vacation, but […]
Using Social Media as a Focus Group
Focus groups have been a marketing tool used to gauge consumers’ interest in a product since the golden age of traditional marketing. While they are known for being done in person or over the phone, social media’s popularity has led to informal, but extremely helpful, focus groups. Social media is a great tool because it is inexpensive […]
How Social Media is Used in Emergency Situations
The days of waiting for the newspaper to arrive to read about what’s going on in the world are long gone. In today’s society, one of the first places people go for news and healthcare updates is their favorite social media platform. Social Media and the News Healthcare organizations can capitalize on social media by using […]
When it Comes to Social Media, Corgis Are King
This majestic creature is the Pembroke Welsh Corgi: Image via Wikipedia If you have an Instagram account, then you’ve definitely seen that loaf-of-bread body and teddy bear face many times before. Corgis have made their way into our hearts and Instagram feeds a couple years ago, but the obsession is growing stronger everyday. Corgis have always […]
Why Your Physical Therapy Clinic Needs to be on Social Media
Did you know that according to the United States Bone and Joint Initiative (USBJI), there are 50% of Americans over the age of 18 who develop a musculoskeletal injury that lasts longer than 3 months? That’s 108 million individuals who will need physical therapy in their lifetime. Learn how social media can help bring in […]
What Your Favorite Social Platform Says About You
In this day and age, we’re all addicted to social media, but the platform we choose to spend the most time on varies. Whether you’re looking to post your lunch from some hip new restaurant, share your new work promotion, or upload a selfie showing off your new lipstick, there’s a social network that would work […]
How Doctors Can Benefit From Snapchat
How Snapchat is Changing the Medical Profession Snapchat is a rapidly growing social platform, grossing over 100 million users to date worldwide. With 10-second clips that only last 24 hours before disappearing, this app allows consumers to get sneak peeks and behind-the-scenes footage from all different industries. Doctor’s and surgeons are capitalizing on this real time generated content […]
How a New App Can Help Doctors Save Lives
One of my closest friends is currently going to medical school at NYU to become an Orthopedic Specialist in the Sports Medicine field. After hours and hours of reading from a textbook, the majority of his classmates agreed that they learn best from a real life, visual experience. While textbooks are extremely useful for learning, […]
Facebook for Foodies
Want to spice it up in the kitchen? You don’t need a recipe book or have to sit in front of the TV and follow the Food Network for inspiration! As you’re scrolling through your Facebook feed, you may have started to see short cooking videos or recipes that make you want to stop what […]
How Social Media Raises Medical Awareness
How Social Media is Changing the Way We Increase Awareness In a world where social media saturates our everyday perception of reality, some of us question the significance of Facebook statuses, the importance of 140 character commentaries, and the influx of professional photographers conceived through Instagram. Is there a point for all of this time […]