Affiliate Marketing: The TB Approach

By Tom Ottaiano, CEO, Today’s Business

Affiliate Marketing in 2019

There is so much potential for growth in the affiliate marketing space because publishers and affiliates hold the key to organically influencing your target market. Affiliate marketing is a medium that helps brands turn a profit relatively quickly because they are able to tap into that influence and drive sales. With new developments in technology that guard against fraud and allow for transparent conversion tracking, an affiliate is a lucrative way to generate sales and raise awareness.

Your competitors are already using affiliate marketing to their advantage. According to BigCommerce, 80% of brands and 84% of publishers leverage the power of affiliate marketing.

The Comprehensive TB Approach

Here at Today’s Business, the way we manage our campaigns is unique because we handle everything end to end. From publisher outreach to acquisition, we ensure that the brand we are working with is in the best possible position to succeed in the affiliate space. 

We have built an unrivaled database of top performing affiliates and influencers from an expansive collection of online industry spaces. We partner with companies and influencers to assure a mutually beneficial relationship.

The TB Difference

What separates us from other agencies is that we work on a pay per performance basis with a commission structure and no retainer. Everything from the affiliate side to the logistics are taken care of by our team. We also handle fraud monitoring, publisher recruitment, relationship management and even selling the affiliates.

Our comprehensive approach means that everything in our campaigns is cohesive and runs extremely efficiently.

Men’s Fashion Subscription Box Success

The success of an affiliate campaign is all in the numbers. We recently worked on a three-month campaign for a men’s fashion subscription box. The offer was 50% off the first month.

The campaign drove 22,828 sessions to the website and 3,000 new email sign-ups. There was a total of 668 new customers that signed up for subscription boxes.

The estimated brand ROI was $381,191 and the affiliate payout was $30,060. 

Affiliate Marketing at Today’s Business

If you are ready to take your product to the next level, it’s time to consider affiliate marketing. We operate on a performance-based mentality and truly partner with our clients to give them the best results possible. From onboarding to performance, we manage all facets of our affiliate campaigns and assure that your brand’s guidelines are being upheld. Our goal-oriented affiliate strategies are built for success in the long run. Contact us to start the conversation!   

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