Remarketing Services

More than 90% of people who visit your site as a new user leave without buying anything. If only you could remind them about your brands or services even when they’re gone. Fortunately, you can, with consumer Remarketing Services through Today’s Business.

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Improve Your Conversion Rate with Remarketing Services

The benefit of remarketing or retargeting your advertisements is that you’ve already drawn in consumers once before, but they may not feel like they know you or fully trust your brand. Remarketing promotes your brand and reminds specific people about your products. These are the people more likely to make a purchase, as they have explored your services and engaged with your content previously but, like the majority, did not make a purchase the first time. Remarketing is a powerful way to help people remember the brand they visited and keep both awareness and consideration toward completing a transaction.

Today’s Business is a full-service, national-level agency that specializes in SEO, paid advertising, custom websites, and brand management. We work closely with each client to increase their digital presence, generate leads, and convert users, all while building a solid foundation on which they can grow and flourish for years to come. Our agency uses advanced analytics and cutting-edge tools to promote your brand, engage your audience, and build your customer base.

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How Our Remarketing Works

At Today’s Business, remarketing will be part of your overall advertising strategy through paid ads. Remarketing involves placing a snippet of code, similar to a cookie, on your website to help track your website traffic. Each visitor will take a cookie from your site, and later, we can use this to serve them ads that are specific to their search. Combined with an expert paid advertising strategy and optimized use of keywords, you can ultimately enjoy higher conversions. But don’t just take our word for it. See below our process to get the most out of your remarketing campaign.

Discovery

Your first steps begin with a deep dive into your goals with paid advertising and how it fits into your overall marketing strategy. We ask specific questions to better understand if you’ll need market research, if you have data to share, learn more about your brand voice, and learn more about your paid ads budget. Our goal is to work with you to fill in the missing gaps, lend our expertise to your business, and ultimately help you stay organized while achieving more sales.

Planning

Based on our discovery session, we’ll come up with a clear plan and strategy. We work within your budget and campaign, providing you with a layout of our plans and recommendations. In some cases, you may receive a schedule or itemized proposal, and if we are working on other elements of your campaign, such as social media or SEO, you’ll have a clear understanding of how and where paid advertising and remarketing fit into that equation.

Account Set-Up

After planning has been finalized, you’ll receive a unique account for your business. Regardless of whether you’re running a small campaign or a large one, you’ll have an account manager and point of contact, so you’ll always have a person to turn to when you have questions or want to discuss any aspect of your campaign.

Campaign Implementation

After we set up your account, we’ll put our plan into action. During the campaign, you may have questions or want to know more about how your remarketing efforts are faring. If you have a lead generation system, we aim to work with your current setup to provide you with streamlined and comprehensive reporting. Which brings us to our last step in the process: Reporting.

Reporting

Reporting includes comparative data from previous campaigns when available, as well as all the events and measurable actions that happen in the user journey. For remarketing, your paid ads specialist will walk you through what is working and what needs improvement, and you’ll learn about adjustments that can help make your remarketing even more effective. Our reporting is done through Google and Looker Studio, and various other data from widgets and apps can often be included in our reports. Ultimately, during the reporting phase, we look at ways that you can spend less money on advertising while affecting the highest volume of consumers. Reporting is done monthly, and sometimes even more frequently. As most campaigns run longer than a month, we continue to monitor and adjust your campaign, reporting at regular intervals.

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When you need superior ads retargeting, start with Today’s Business. We are experts in our field and can help you get more leads and greater conversions.

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Remarketing Case Studies and Success Stories

Schedule Your Remarketing Consultation Today

If you’re running ads and not using retargeting or remarketing, you could be losing potential customers who have already explored your website and opted not to make a purchase yet.  Today’s Business can help you improve your overall ads strategy to include remarketing, improve conversion rates, and increase brand awareness.  Contact us to learn more about how you can get started, or visit our case studies to see how we’ve helped others with retargeting through paid advertising.

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