Gain Search Engine Trust With Powerful Backlinks
Your site is full of valuable content, runs quickly and effectively, and provides exactly what your users are looking for. What’s missing? Links to your site from relevant, high-authority sites are a crucial part of SEO (Search Engine Optimization), and help Google and other search engines gain trust in your website and encourage them to rank you more highly in search results. Some of the most important benefits of high-value backlinks are boosts in search rankings and performance, making this strategy crucial to SEO efforts for every type of business.
At Today’s Business, our SEO team has years of experience in countless link building methods, working with clients of all kinds to gain valuable backlinks. We will get to know your business and determine the link building strategies and targets best suited for you, and then we’ll get to work! We have executed successful link building campaigns for all types of clients, and we want to add your business to the list.
Why is Link Building So Important?
Backlinks are one of the most important ranking factors when it comes to search engines like Google. Think of it this way – if a search engine sees that lots of high-authority, reputable sites are linking to yours, they’re going to put more trust in your site as a valuable resource for their users. This is what leads to higher rankings and increased trust scores, helping you boost performance and gain traction for your target search queries. Google considers high-value backlinks to be a “vote of confidence” that your site can be trusted. Building backlinks the right way is crucial, because search engines have cracked down on black hat tactics. Our team at Today’s Business knows the ins and outs of building healthy backlinks to sites of all kinds.
Our Link Building Strategies at TB
There are a wide variety of link building methods that SEO experts utilize. The exact type of link building strategy we develop for your business will depend on what type of business you have, what your current backlink profile looks like, and any clear areas of opportunity that may already be present. Learn more below about some of the tried and true backlink methods we utilize!
Although not technically a strategy for building backlinks, a backlink audit is the first step we take for many of our clients. We will determine the current state of your backlink profile, take stock of any harmful backlinks you may have, and use the information gleaned to determine the best next steps for your site. This type of audit is also great for discovering what types of strategies may be best suited for you.
A common method of building backlinks is providing valuable information in your area of expertise to sites that are looking for it. Creating a blog post or article about a relevant topic and submitting it to a predetermined site is a great way to build links, as the site should attribute the article to you and link back to your site as a resource. Along with building trust in your site, guest post backlinks help funnel possible customers or clients to your site, since you are providing information on a topic they are already interested in.
Brand Mention Backlinking
Brand mention backlinking is a strategy that focuses on your name or your business’ name. Our team will run audits and searches for mentions of your brand throughout the web to see where you aren’t being linked to. This method is one that is often used with medical clients, as doctors are commonly featured as sources in medical articles online. However, it works just as well for businesses of all kinds that may be mentioned online more than they realize.
Link Building has been a ranking factor for a very long time, meaning that countless backlinks that are currently online are out of date or broken. Link building via broken backlinks involves identifying relevant websites in your niche that are linking to 404s or broken websites, creating or repurposing content that is relevant, and offering your replacement content to the site with the broken link. In many cases, you may already have content that fits the bill! Many sites will be grateful for the notification of the broken link and may gladly accept your replacement content.
Alumni and Organization Link Building
This strategy is one that often brings success for medical organizations, law clients, and other similar groups. We create extensive lists of all alumni sites, medical organizations, and other affiliations that our clients have, and then conduct mass outreach to see if there are backlink opportunities available. Many reputable organizations have lists of their members online, while alumni sites are often home to directories and articles that highlight the post-graduation achievements of their former students.
HARO (Help a Reporter Out)
HARO stands for Help A Reporter Out. It is an online service for journalists seeking sources for their stories, whether those stories are about recent news, fitness, travel, or another topic. Our team receives daily emails with a list of queries, reviews the list, and passes relevant requests along to our clients, so they can reach out and provide the information the source is looking for. Since sources are seeking specific types of people to answer their questions (like doctors, contractors, lawyers, etc) depending on each topic, this service is a great option for those in a variety of industries.
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Link Building Case Studies and Success Stories
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. T …
Preface In the current state of digital marketing SEO, content is a crucial component for improving a website’s relevance and domain authority within search engines. The …
Preface In the digital age, all medical practices heavily rely on search results in order to facilitate new patients in discovering the practice and to aid returning pati …
Preface The digital and social needs of clients differ tremendously based on various factors that include, among other considerations, type of industry, goals, and size o …
Preface It is always the goal, especially for a physician enterprise group, to maximize appointments made and continually bring in new patients. This strategy, carried ou …
Preface In any consumer product industry, driving sales is one of the primary ways in which to stimulate growth and increase profits. Driving sales is accomplished …
Preface Most things can be bought. Followers, impressions, and listings in search results all fall under this category. While some of these numbers may look significant, …
There are numerous advantages and privileges for businesses in the current age of digital. Across a myriad of industries, businesses are reaping the rewards of the availa …
Boost Your Search Engine Rankings and Gain Google’s Trust
Link Building is a long-term process that takes time and effort, but it is worth it. Businesses of all kinds can benefit from valuable backlinks from high-authority sites, no matter your industry or the size of your business. You know the intricacies and details of your industry, and link building allows you to spread your knowledge in a way that will benefit the health of your site.
Today’s Business is focused on bringing your business ahead of the competition, using SEO and link building tactics designed to get you to the top of search results. We will learn more about your business to ensure that the strategies we choose will benefit you, whether you are interested in a single backlink campaign or a robust SEO strategy. Contact us today to schedule a consultation with our team and learn more about how we can take your digital marketing strategy to the next level!
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