Designing and Developing Successful Websites for Small Businesses

Boost your small business with a new website designed by Today’s Business.

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We Get to Know Your Business to Make Sure Your Website Thrives

Although a website and a strong online presence are crucial to businesses of all sizes, there is an extra importance to the website of a small business. You’re likely aiming to reach a specific audience, possibly in a certain geographic area. Think of your website as a digital first impression, similar to someone walking through your business’ front doors. Whether a potential customer gets to know your business in-person or online, you want to make sure you make the best possible impression and provide them with an easy-to-navigate, informational guide to your services or products. 

At Today’s Business, our web development team has extensive experience designing and developing visually-appealing, top-of-the-line websites for small businesses of all kinds. We will work with you to understand what makes your business unique and how we can express that in your website design. We take all parts of the website design process into consideration to ensure that your website will help you draw in new customers and meet your business goals.

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Why is a Small Business’ Website So Important?

A solid website is the best way to accomplish your business goals in today’s digital-first landscape. A website that properly reflects your business’ offerings, brand, and voice will give your customers an idea of who you are, whether you have a physical location or not. Your website will serve to answer questions, communicate your brand’s values, showcase your expertise, and increase your trust and exposure. If you have a physical location, your site also allows you to provide accurate information on how potential customers can find you in their area. We take all of this into consideration when designing websites for our clients, having done so for businesses in more than 20 different industries.

Examples of Small Business Websites

Our website team has 10+ years working on small business websites. Check out some examples of our design below, or check out more of our design work in our portfolio.

Physical Therapy Website Design

This website was designed for a nationwide physical therapy chain.

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Real Estate Landing Page Design

This website was designed for an apartment complex’s ad campaigns.

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Plastic Surgery Website Design

This website was designed for a renowned plastic surgeon.

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Orthopedics Website Design

This website was designed for a large orthopedic clinic.

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Website Design for Nonprofits

This homepage was designed for an economic
development organizations’ website.

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Financial Services Website Design

This website was designed for a large
mortgage corporation.

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Get Started with a FREE Consultation

Today’s Business can help with all your SEM digital marketing needs by having your business rank higher in search results, boosting your ROI, and more. Get Started with a free consultation!

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What We’ll Consider for Your Small Business’ Website Design

Key SEO Elements

SEO (Search Engine Optimization) is crucial for small businesses of all kinds. We are proud to offer dedicated SEO services to our clients, but we also include core SEO considerations as part of the website design process. This includes making sure that all information is clearly communicated and keyword friendly, and that elements essential to technical SEO, like page load time and mobile friendliness, are good to go.

Your Personal Brand

When we first meet with you and your team to discuss your small business’ website, we will ask questions to learn more about your business’ brand, image, and more. This will help our creative team provide a website design that reflects your business’ vibe and the tone you want to set.

User Experience

User experience is crucial on any kind of website. We’ll make sure your website provides users with an experience that will push them to become customers. From easy navigation to an emphasis on your core services and offerings, we will make sure that your website provides your users with a positive experience throughout their entire digital journey.

Organization and User Flow

A website that is organized is key to helping your users find exactly what they’re looking for, and turn into customers in the process. Our team excels at organizing content in a way that makes sense for the services you provide, creating pillars that your website will stand on.

Technical Optimization and Site Speed

There is so much more to a website than meets the eye. Our team knows how to navigate both the front and back ends of the sites we design and develop, and we always keep technical elements in mind. Page speed is one of the most important areas we focus on, because nothing is more unappealing than a site that takes forever to load. We will perform the necessary page speed tests and optimizations pre-launch to ensure that everything runs smoothly from your site’s first day live.

Mobile Friendliness

More than half of all internet traffic comes from mobile devices, which means that mobile friendliness is an important factor to consider for any new website. We create sites that are appealing and functional on both desktop and mobile devices, so that a positive experience isn’t limited to a computer.

Boost Your Business’ Online Presence with Today’s Business

Bring your small business to the forefront of your industry with help from our digital marketing team at Today’s Business! No matter your services or offerings, our team will design a website that perfectly fits your brand and your goals for your business. Our full suite of digital marketing services ensures that your business can stand out from the crowd, whether you are looking for a comprehensive content marketing strategy or targeted paid search ads. Reach out to Today’s Business to get the conversation started!

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Digital Marketing Solutions for Small Businesses

We are proud to be home to a team of experts in various areas of digital marketing. Learn more about the services we offer to small businesses and how we can help you!

Search Engine Optimization (SEO)

Small business SEO places an emphasis on informative content and local SEO strategies, among other efforts that will bring your business to the top.

Social Media Marketing

Stay connected with your target audience via engaging social media posts and content that truly reflects your business.

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Search Engine Marketing

Explore the world of paid advertising with help from our SEM specialists. With TB, you’ll receive a better return on investment to help you meet your goals.

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