Retail Digital Marketing Agency


As customer expectations continue to evolve, brands and retailers must find effective ways to meet their needs. Every business that sells products to consumers, in-store or online, knows how important it is to pull in sales. At Today’s Business, our team of experts proudly provides retail and ecommerce companies with high-quality digital marketing services to build brand visibility, increase customer loyalty, and boost revenue.

Whether you run a downtown boutique, a shopping mall chain, a big-box retailer or online retailer, we will leverage our deep knowledge and expertise to create a tailored marketing plan that delivers measurable results.

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Retail Marketing Priorities


User Experience

In the world of retail, customer satisfaction is the top priority. In order to create the optimal user experience, our team strives to answer the following questions about your customers: What do they want from the site? How will they interact with it? What is the competition doing that they like or dislike?

High-Value Lead Generation

As a retail or ecommerce business, generating leads and ultimately sales, is extremely important. Getting users on your website is a vital step, but there’s more to be done. We will work to ensure that customers visiting your website are in your target market and have the tools they need to make a purchase they are happy with.

Responsive Web Design

When potential customers look for the products that you sell, the journey needs to be seamless. We will ensure that your website is user-friendly and easy to navigate, whether they’re on a desktop or mobile device. In addition, strategies such as SEO can increase traffic to your site and help to move the process forward.

Security and Compliance

When a user visits your retail website, it may be their first impression of your brand. When you have a strong and reliable cybersecurity infrastructure, you’ll never have to question the safety of your site. We’ll guide you through our recommendations for the correct SSL certificate, as well as potential issues that may come from handling user data.

Well Managed AdSpend

One wrong choice on the settings of your keyword bidding, and you can lose your entire budget. Our experience marketing retail brands covers multi-channel and single-channel approaches through social advertising, paid search campaigns, influencer marketing campaigns, remarketing, and more. We’ll tailor your budget with the goal of maximizing ROI, and present you opportunities you may be missing out on.

Offsite Engagement

Whether it’s social media, remarketing, display campaigns, a forum, or just writing a good blog, you need to be where your audience is, be present as a member of the community. Creating a campaign to follow your target demographic around the internet will keep your brand top of mind.

Let Today’s Business be your destination for all your digital marketing needs.

Common Digital Marketing Services for Retail Businesses


Website Development

An effective website is designed with the brand’s business objectives and audience in mind. Our web developers know how to build flexible, scalable, and secure websites that perform exactly how you want them to. 

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SEO

SEO and content creation are equally critical to the success of your website. We will work to optimize your search ranking, communicate your brand messaging, and adjust accordingly based on key SEO metrics. In additional, brick and mortar retailers will get extensive local SEO services and business listing management.

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SEM

Through SEM services, you can learn how to connect with your audience in the most effective and economical way. At TB, we will purchase the right media mix to create valuable relationships and make the most of your investment.

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Email Marketing

There’s a reason so many retailers rely on email marketing - it still works. We will help you find the best ways to use email flows, so you can keep customers engaged and bring in new sales regularly.

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Common Questions From Our Retail Clients


A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from WebMD’s hip replacement page, Google is going to assume you know a thing or two about hip replacement.

The end result of linkbuilding, in simple terms, is this: if you imagine two exact same websites with the same content and build, Google would display the website with better backlinks first. If you have a great link portfolio, you’ll see much higher chances of ranking sooner rather than later.

A: We use Wordpress because we believe that it allows us the best blend of customization and SEO. Site builders such as Wix or Squarespace continue to improve, but they still use additional code (which can slow down a website) and don’t necessarily provide the ability to create unique website features. While a completely custom coded website would provide the ultimate SEO and custom website experience, content management systems like WordPress improve productivity and also allow medical staff to update elements without coding experience.
A: Over the years, we have spent a great deal of time refining and optimizing our onboarding process. We want to make sure that we understand your practice and that we know which KPIs you prioritize. Dropoffs occur, but for actions outside of a transition. If we ever recommend a strategy for your marketing campaign that would cause a dropoff, we will communicate that to you, set expectations, and educate you on why the strategy will work better in the long term.
A: Our content writing team is a combination of SEO strategists and copywriters. All have experience writing for orthopedic practices. Our process begins with a combination of interviews and discussions with you and your team, and also involves creating a multi-month plan for what and when content will be done. We also have relationships with specialized writers if necessary.

A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.

We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.

A: Google Analytics is at the root of providing our metrics for our clients. We also use third party analytics for each service, whether it’s keyword tracking for SEO, or Facebook analytics for social. As part of our service we will provide a dashboard that will provide you with easy access to your data.
A: We never want to see a client go, but things happen. Termination of services is always clearly written out in any agreement that a client makes with Today’s Business. Our normal policy is 90 days advance notice.
A: You bet. We believe that call tracking is one of the best KPIs that businesses can use to measure success. We also understand that call tracking can get expensive. We have multiple service providers that we work with that can provide you with different features and pricing.

Case Studies

Check out our case studies to learn more about our client successes and how our team at Today’s Business can boost your business to the next level. 


Raleigh Orthopaedic Clinic Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …

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Butcher Box Big Game Bundle Influencer Marketing Campaign
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Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service
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About Today’s Business

Today’s Business is committed to being your trusted partner for comprehensive digital marketing solutions. We’ve worked with companies across the country, helping them gain competitive advantage and reach their full business potential. Contact us today to learn more about our full suite of services and how we can help your retail or ecommerce business thrive!

Markets Served


Today’s Business has provided marketing services to the following industries:

Accounting

Chemical Engineering

Demolition

E-Commerce

Energy

Fashion

Finance

Healthcare

Hospitality

IT

Law Firms

Logistics

Manufacturing

Nutrition

Orthopedics

Physical Therapy

Plastic Surgery

Real Estate

Recycling

Restaurants

Retail

SaaS Companies

Telecommunications