As customer expectations continue to evolve, brands and retailers must find effective ways to meet their needs. Every business that sells products to consumers, in-store or online, knows how important it is to pull in sales. At Today’s Business, our team of experts proudly provides retail and ecommerce companies with high-quality digital marketing services to build brand visibility, increase customer loyalty, and boost revenue.
Whether you run a downtown boutique, a shopping mall chain, a big-box retailer or online retailer, we will leverage our deep knowledge and expertise to create a tailored marketing plan that delivers measurable results.Contact Us
In the world of retail, customer satisfaction is the top priority. In order to create the optimal user experience, our team strives to answer the following questions about your customers: What do they want from the site? How will they interact with it? What is the competition doing that they like or dislike?
As a retail or ecommerce business, generating leads and ultimately sales, is extremely important. Getting users on your website is a vital step, but there’s more to be done. We will work to ensure that customers visiting your website are in your target market and have the tools they need to make a purchase they are happy with.
When potential customers look for the products that you sell, the journey needs to be seamless. We will ensure that your website is user-friendly and easy to navigate, whether they’re on a desktop or mobile device. In addition, strategies such as SEO can increase traffic to your site and help to move the process forward.
When a user visits your retail website, it may be their first impression of your brand. When you have a strong and reliable cybersecurity infrastructure, you’ll never have to question the safety of your site. We’ll guide you through our recommendations for the correct SSL certificate, as well as potential issues that may come from handling user data.
One wrong choice on the settings of your keyword bidding, and you can lose your entire budget. Our experience marketing retail brands covers multi-channel and single-channel approaches through social advertising, paid search campaigns, influencer marketing campaigns, remarketing, and more. We’ll tailor your budget with the goal of maximizing ROI, and present you opportunities you may be missing out on.
Whether it’s social media, remarketing, display campaigns, a forum, or just writing a good blog, you need to be where your audience is, be present as a member of the community. Creating a campaign to follow your target demographic around the internet will keep your brand top of mind.
An effective website is designed with the brand’s business objectives and audience in mind. Our web developers know how to build flexible, scalable, and secure websites that perform exactly how you want them to.Explore Website Development
SEO and content creation are equally critical to the success of your website. We will work to optimize your search ranking, communicate your brand messaging, and adjust accordingly based on key SEO metrics. In additional, brick and mortar retailers will get extensive local SEO services and business listing management.Explore SEO
Through SEM services, you can learn how to connect with your audience in the most effective and economical way. At TB, we will purchase the right media mix to create valuable relationships and make the most of your investment.Explore SEM
A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from WebMD’s hip replacement page, Google is going to assume you know a thing or two about hip replacement.
The end result of linkbuilding, in simple terms, is this: if you imagine two exact same websites with the same content and build, Google would display the website with better backlinks first. If you have a great link portfolio, you’ll see much higher chances of ranking sooner rather than later.
A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.
We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.
Check out our case studies to learn more about our client successes and how our team at Today’s Business can boost your business to the next level.
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …View Project
Today’s Business is committed to being your trusted partner for comprehensive digital marketing solutions. We’ve worked with companies across the country, helping them gain competitive advantage and reach their full business potential. Contact us today to learn more about our full suite of services and how we can help your retail or ecommerce business thrive!