CEO of Today’s Business Raises Funds for Special Olympics New Jersey

PINE BROOK, N.J. – On Saturday, February 20, 2016, Tom Ottaiano, CEO and President of Today’s Business, took the Polar Bear Plunge, immersing himself in the frigid waters of the Atlantic Ocean in order to raise funds and awareness for Special Olympics New Jersey.

The 23rd Annual Polar Bear Plunge in Seaside Heights drew more than 6,000 participants and reportedly raised $1.7 million for Special Olympics New Jersey on Feb. 20, 2016. (Rob Spahr | NJ Advanced Media for

Ottaiano’s personal fundraising page reached over $500 in donations, while the funds of his team “The Wet Bandits” totaled over $4,000. Other members of the team include former NFL Giants Steve Weatherford and David Diehl.

This year, Mother Nature cooperated with unseasonably warm February temperatures for the event. The air temperature was up over 60 degrees and the water temperature was hovering around 40 degrees, according to

About Special Olympics New Jersey:
Special Olympics New Jersey provides year-round sports training and athletic competition in 24 Olympictype sports for more than 25,000 children and adults with intellectual disabilities, completely free of charge, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community. Visit for more information.

About Today’s Business:
Today’s Business is a Pine, Brook NJ based full-service digital marketing agency, specializing in social media marketing. Founded in 2011, Today’s Business has made a name for itself as New Jersey’s fastest growing digital marketing agency. TB services clientele in various business sectors including healthcare, sports, real estate, food and beverage, and consumer goods industries. To learn more about Today’s Business, visit

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