Reputation Monitoring is simple: it shows businesses what all of their customers are saying and helps them improve visibility in local searches. Online conversations about local businesses are increasing, and these companies depend on strong search results and positive word of mouth to help drive foot traffic into their stores. With Reputation Monitoring, small and medium businesses can:
• Hear what their customers are saying on review sites, blogs, and social networks
• Improve search engine rank by unifying online listings
• Monitor employees’ activity on social media
• See how they stack up against competition
• Receive regular, actionable reports that help improve their online presence
The Visibility score shows you the accuracy of your data in business listings across online directories, review sites, and social networks. Inconsistent listings can lead to poor placement in search engine results.
Reputation Monitoring automatically retrieves ratings and reviews from top sites like Yelp, 411.com, Citysearch, and dozens of others. Customer reviews and online word of mouth heavily impact small businesses’ bottom lines.
On top of reviews, Reputation Monitoring finds mentions from news sites, blogs, and social networks so businesses can get the full picture of what people are saying. Each mention is scored from positive to negative so it’s easy to see which comments need to be addressed.
Sometimes employees don’t represent a business in a professional manner. With Reputation Monitoring, managers can monitor employees’ social media accounts and catch libelous remarks.
Share of Voice graphs reveal how frequently a business is mentioned compared to its competitors in online searches. The ability to track competitors’ deals and social activity comes in handy for seeing how active they are and which promotions are most effective.
Alerts are sent when new information is found. These alerts are configurable, allowing the business owner to select which types of content and events will trigger an alert.