Facebook is an excellent platform to run advertisements for your business. With over 1.7 billion monthly active users on Facebook and 1.1 billion daily active users on Facebook, there is no good reason why your business is not advertising on this social media platform in 2016. If you’re new to advertising on Facebook and unfamiliar with their ad policy, you may have received a notification that your ad has been rejected. After working hard crafting the perfect post, the last thing you want to find out is that your target audience can’t see it. This can be extremely frustrating, especially if you don’t know how to change it so it will be approved. Below are the most common reasons your Facebook ad gets rejected and how to get them approved.
Why Your Facebook Ad Was Rejected and How You Can Fix It
1. There’s Too Much Text on Your Photo
Facebook has a strict policy on how much text you can have in an image. Their rule is that you can’t have text that covers more than 20% of the image. This is a major policy that affects many marketers and graphic designers. If your business has a flyer about an upcoming event, it is best if you create a custom graphic specifically designed for Facebook, because flyers will have text all over the image and will not be approved. The 20% text policy does not count text that may be on book covers or any products you take pictures of, however, text that is included in your logo or slogan will count as text in the image. If you are unsure whether your ad is over 20% text, you can use the grid tool that lets you check off squares that have text in your image. If you check off more than 5 squares that contain text, then your image has over 20% text. Below is an example of an image with over 20% text.
Graphic Designers will have a challenge to fit enough information on the image without going over Facebook’s 20% text rule. There are ways to fit information on the image without making it look bad. Our graphic designers are experts on how to create Facebook ads that are both visually appealing and follow all of Facebook’s guidelines. Below is a sample of what a 20% image looks like.
2. You’re Using Before and After Photos in Your Ad
If you are an owner of a gym or any medical practice that loves to post before-and-after photos to show your work to potential patients, it is important to know that they will never get promoted on Facebook. The social media platform does not want to promote images that may contain unlikely results to misguide consumers. A lot of businesses online try to falsely promote their services saying that a consumer can expect certain results if they use their product. Facebook will reject any image that says before and after as well as two side-by-side images of a before and after result. This can be a challenge for plastic surgeons or personal trainers trying to promote their business. There are other ways these type of business can promote their services without using a before and after. Below are examples of a post that will get rejected versus a post that will get promoted.
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Example of a Rejected Facebook Ad
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Example of an Approved Facebook Ad
3. Age Restricted Content
There are a few instances where your ad will get rejected if you are not targeting a specific age range. If you are promoting a happy hour for your restaurant, you cannot promote to anyone under the age of 21. This should be self-explanatory, but if you happen to use the same targeting that you do with your other posts, you may overlook it. In addition, if your business sells supplements, you cannot target anyone under the age of 18.
Facebook’s Advertising Policy
There are many other reasons why your Facebook ads may get rejected, but these three are the most common, so it’s important that you pay extra attention to them. Your ads can also be rejected for the caption, so it is important to use proper language in your posts. Be sure to familiarize yourself with Facebook’s Ad Policy or contact a social media expert to take care of your social media marketing.