With 20+ years of experience, Nick understands the gaming, residential and retail industries inside and out. He knows the fast-paced nature of business and the importance of ROI within a highly competitive marketplace. Nick has coordinated and executed multi-million dollar advertising national campaigns for countless casino, hotel and retail openings, re-brandings and launches. Prior to joining Today’s Business in February 2014, Nick held positions as a Senior Vice President at several large-scale hospitality and gaming marketing agencies.
For 12+ years, Nick was a casino gaming advisor & marketing strategist who managed, directed and coordinated multi-million dollar advertising, branding and social media campaigns for dozens of hotels & casinos nationwide. Some of the casino properties include Seneca Niagara, Seneca Allegany, French Lick Casino, Resorts East Chicago, Downstream Casino, Atlantic City Hilton, Foxwoods Casino, Tropicana Casino Atlantic City, Resorts Tunica, Las Vegas Hilton, Bally’s Tunica, Resorts Atlantic City.
Previously, Nick was Director of Development for Trump Hotels and Casino Resorts, where he was responsible for planning, analysis, coordination and development of new gaming ventures, in conjunction with Trump Hotels & Casino Resorts senior executives. He developed, coordinated and delivered Trump Hotel & Casino Resorts responses to State Request for Proposal (RFP) from new applicable gaming jurisdictions. Nick was part of the Grand Opening Team for Trump Indiana where the team won the RFP for a riverboat license and successfully opened the first Riverboat Casino on Lake Michigan in 1996.
Nick also helped develop an in-house Creative Advertising Department and an in-house Media Buying Department for the Trump Atlantic City Properties. In just 18 months of operations, the departments, headed by Ribis, provided savings of over $2.5 million, after expenses. He also managed a Corporate Advertising budget of over $15+ million during 1998 & 1999 for Trump Hotels & Casinos.
Nick cut his teeth in casino gaming in the early nineties working as a Senior Research Fellow at Cultural Survival in Cambridge, MA. He worked there as a senior researcher, publisher and grant writer on Native American Gaming. Nick published quarterly reports, coordinated conferences and produced educational documentary on the Economic Impact of Native American Gaming. He both produced & directed, “Raising the Stakes”, an educational film on the growth of Native American Gaming, developed for and sold to a Collegiate audience. Nick also was the Co-organizer of the “Indian Gaming Conference” at the Peabody Museum, Harvard University, one of the largest conferences on Native American Gaming at that time.