Meet Tom, CEO of Today’s Business

Tom Ottaiano is the CEO and Managing Partner at Today’s Business. Over the past decade, Tom has made waves as an award-winning entrepreneur after transitioning from the NFL to the digital marketing world. He began his college career at Hofstra University, continuing his education at Monmouth University – where he earned his Master’s Degree in Business Administration. Tom dedicated his spare time to football, serving as a captain at Hofstra and later receiving numerous athletic awards from Monmouth University while pursuing his passion – a professional football career

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Tom Ottaiano’s Professional Highlights

  • New York Jets and Minnesota Vikings NFL Professional Football Player (2011)
  • President & CEO of Award Winning Today’s Business
  • Monmouth Athletics Board of Trustees Member
  • New Jersey Smart CEO: Fast 50 Award Winner (2016 & 2017)
  • Three Time Colonial Athletic Association Academic All-Conference Member
  • Nominated for 30 under 30 by Power Under 30
  • Negotiated + Closed Over $1M in Athlete Marketing Partnerships

From Pro-Athlete to CEO

In 2011, Tom achieved his goal of becoming a professional football player and signed as a Free Agent with the New York Jets, and later to the Minnesota Vikings.

As his time in the NFL began to wind down, Tom quickly reinvented himself and shifted his focus towards opening, and co-founding, an innovative digital marketing agency called Today’s Business.

With an athlete mindset, Tom has created a culture at Today’s Business that is built on the hard work and values he learned through his years playing football.

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“People ask me all the time why I got into digital marketing and the industries we specialize in. I tell them I do it because digital marketing is similar to team sports. Great planning, execution, and passion wins. I tell every brand we work with that this is a partnership and I, and the entire Today’s Business Team, will be just as passionate about your brand as you are…so in return we WIN!”

Tom Ottaiano

Building and Growing an Innovative Digital Marketing Agency

With the help of Tom’s leadership skills and passionate drive for success, Today’s Business is quickly becoming a leader in the fast-paced digital world. Nine years since its inception, Today’s Business serves over 150 clients in nearly every business sector, and has been recognized by Inc. Magazine as one of the fastest growing private companies in America in 2018 and 2019.

The winning culture at Today’s Business has attracted some of the biggest brands under Tom’s leadership, including Menlo Club, FOCO, Southcoast Health, and Choose New Jersey. From starting out in a basement offering clients social media services to developing a full-service digital marketing agency, Tom has built a successful career and name for himself in the digital marketing world.

An Unstoppable Force & Relentless Leader

Tom continues to build and maintain relationships outside of Today’s Business with a determination to leave a legacy. He also became an investor in Paul Rabil’s Premier Lacrosse League (PLL) – a professional lacrosse league with the best players in the world.

When Tom is not busy building an empire, he provides inspirational guest speeches to college students and is a volunteer coach at his alma mater Monmouth University. Tom continues to be an unstoppable force and relentless leader, continuously working on perfecting his craft to build his success as a business leader and true innovator. If you would like to learn more about Tom and Today’s Business, please do not hesitate to contact us today!

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“My legacy will be defined by my actions to lead my team, my company, and my family. I want to be remembered by everyone that I did whatever I had to do in order to get to where I want to be and guided everyone along the way.”


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