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Providing Social Media Management and Strategy since 2011
Today’s Business began as a social media agency in 2011, the forefront of the social media marketing explosion. Today, social media continues to be one of our flagship services. From local businesses to high profile NFL athletes, our diversified base of clients has allowed us to cultivate social media campaign success for a wide range of industries.
Social Media's Benefits for Business
The TB Approach to Social Media
There is no one-size-fits-all approach here at Today’s Business. Based on your industry, budget, and goals, we will build a highly tailored social media process that is suitable for your brand alone. Our social media experts will find and reach your target audience to generate tangible results, determine measurable goals, strategically place your brand on the appropriate social channels, and create engaging platform-specific content.
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What do you need from your social media campaign? Let’s talk about your brand and what makes it tick.
Building Blocks to Social Media Success
Each social media campaign is customized to our clients goals and needs, but each will typically utilize the following elements.
Paid Ad Campaigns
We design social media advertising campaigns that will elevate your brand. Based on your goals and budget, our strategists can create a targeted ad strategy to drive brand awareness, website traffic, leads, and conversions, backing up our creativity with the numbers. Your customized campaigns will be analyzed on a monthly basis, designed to achieve the best CPA, CPM, and most of all ROAS. With help from our creative team, our ad strategies include out-of-the-box creatives that with being targeted to the right audience, proving that strategy that is equally data-driven and creative. With your budget in mind, we will find that perfect combination of ad creative, caption, call to action, and audience to drive conversions like you’ve never seen before.
Organic Content Creation
You can count on our expert team of strategists to create engaging, on-brand social media content to tell your brand’s story to current and potential customers. Based on your specific industry, we will tailor your content to be shared on the platforms that we know your brand will find the most success on.
Reputation Management
Your customers are actively talking about your brand online. Don’t you want to be apart of the conversation? Think of your social media reputation as a simple extension of your in-house customer service. And we’ve got you covered. From handling comments to reviews and everything in between, consider your reputation managed.
Engagement
If you’ve ever wondered, “is anyone seeing my posts?” don’t give up. Social media content is nothing without engaged followers. But with social media algorithms constantly changing, this can be a challenge. Our social media experts are always at the forefront of how to keep your followers engaged, no matter the circumstances. We will grow your following to create the meaningful engagements that social media platforms are looking for. This will in turn increase overall brand loyalty, which will keep your customers coming back for more, on or offline.
Featured Case Studies
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.
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Go beyond likes and follows. Experience a campaign that provides data-driven success.
Let Us Improve Your Digital Marketing Campaign
Search Engine Marketing
Get to the top of search results, retarget customers, and drive leads on day one of your new launch.
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Social Media Strategy and Management
Reach your target demographic in their core social playground. We regularly work with clients on Facebook, LinkedIn, Pinterest, Instagram, and more.
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Creative Services and Graphic Design
Blow your customers away with ever changing creative ways for your website. There’s a reason why our graphics team is regularly praised by our clients!
Learn MoreMarkets Served
Today’s Business has provided marketing services to the following industries:
Check Out Our Recent Blogs
Instagram is Removing its “Swipe-Up” Feature: What Brands Need To Know
The ‘Swipe-Up’ phrase that we all know and love will soon be coming to an end. As a part of its ongoing efforts to increase engagement on Instagram Stories, Instagram has announced the removal of the ‘Swipe-Up’ feature and the introduction of a new one …
By: Today's Business on 08/25/21
Affiliate Summit East (ASE) 2021 Recap
With COVID causing the 2020 ASE to get cancelled it has been a long time coming for ASE 2021. We didn’t know exactly how things would be this year but it’s safe to say that ASE IS BACK! The Today’s Business team had a great time attending the ASE 2021 at the New York Marriott Marquis in Time Square. The team attended educational seminars, met with key publishers, vendors and friends and also networked at some of the events’ happy hours. Below is a recap of some of the events that TB participated in.
By: Today's Business on 08/11/21
5 Takeaways for Brands Trying to Capitalize on the new NIL NCAA Rules
The day has come! NCAA athletes can now monetize their Name, Image, & Likeness (NIL) and this story has been breaking the internet. Here at Today’s Business we’ve been helping professional athletes build their brand and monetize their fan base for …
By: Today's Business on 08/11/21
Celebrity Goat Influencer Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.
By: Today's Business on 07/27/21
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1935. They’re also one of the longest standing clients of TB. At the time that Cabinets Direct USA signed with Today’s Business, they had set their goal as getting one contact form per day and they’d be happy. As we moved into 2020, TB recognized that updating the client’s location pages could provide a major boost to consistent lead generation, especially with budgets for advertising being cut at the start of COVID-19.
By: Today's Business on 07/23/21
WordPress Vs. Wix – Which Website CMS is best for my business?
With over 10 years of website development & digital marketing experience, the team at Today’s Business has pretty much seen it all when it comes to possible website issues, successes and failures. Over these 10 years we’ve seen content management systems come and go and have tested and worked with them all. One of the most common questions we get at Today’s Business is what content management system is best for my business? Particularly, our customers usually ask what is the difference between Wordpress and Wix? In this blog we plan to cover the pros and cons of each platform at a high level and provide you with some feedback from our web development & SEO experts. Read on to learn more about the differences between WordPress and Wix.
By: Today's Business on 07/23/21