Social Media Marketing Services
It’s time for a better full-service agency experience.

Providing Social Media Management and Strategy since 2011
Are you ready to bring your brand’s voice to the center stage that is social media? Whether you are already a part of the social space or not, your next customer is on social media. Interaction on Facebook, Instagram, or LinkedIn is not just a post or a comment. It is a conversation that can lead to a conversion. Social media provides a direct link from business to consumer, at a cost cheaper than any traditional marketing tactic you can think of. Our diversified base of clients has allowed us to cultivate social media campaign success for a wide range of industries since 2011.
Our Social Media Services
There is no one-size-fits-all approach here at Today’s Business. Based on your industry, budget, and goals, we will build a highly tailored social media process that is suitable for your brand alone. Our social media experts will find and reach your target audience to generate tangible results, determine measurable goals, strategically place your brand on the appropriate social channels, and create engaging platform-specific content. Each social media campaign is customized to our clients’ goals and needs, but each will typically utilize the following elements.
Engagement
If you’ve ever wondered, “Is anyone seeing my posts?” don’t give up. Social media content is nothing without engaged followers. But with social media algorithms constantly changing, this can be a challenge. Our social media experts are always at the forefront of how to keep your followers engaged, no matter the circumstances. We will grow your following to create the meaningful engagements that social media platforms are looking for.
Organic Content Creation
You can count on our expert team of strategists to create engaging, on-brand social media content to tell your brand’s story to current and potential customers. Based on your specific industry, we will tailor your social media posts to be shared on the platforms that we know your brand will find the most success on.
Paid Ad Campaigns
Our strategists create a targeted ad strategy to drive brand awareness, conversions, leads, and website traffic based on your goals and budget. Your customized campaigns are analyzed monthly, designed to achieve the best CPA, CPM, and most of all ROAS. With help from our creative team, our ad strategies include out-of-the-box creatives that are targeted to the right audience, proving that strategy is equally data-driven and creative.
Reputation Management
Your customers are actively talking about your brand online. Don’t you want to be a part of the conversation? Think of your social media reputation as a simple extension of your in-house customer service. We take care of everything from comments to reviews and everything in between.
Get Started with a FREE Consultation
What do you need from your social media campaign? Let’s talk about your brand and what makes it tick.

Social Media Case Studies and Success Stories
Best Direct to Consumer Campaign or Strategy – Tomahawk Shades and Today’s Business
Growing direct-to-consumer eyewear brand, Tomahawk Shades, was able to increase YOY affiliate revenue during the following campaign by 75% and increase affiliate transact …
Increasing Clicks and Impressions with Multilingual Pages – Reaching Untapped Audiences
When a leading healthcare client came to us and needed to talk strategy, we knew that there was more to the problem than just improving content strategy or re-organizing …
Better with Butter: How Using Instacart Boosted One Client’s Sales Five-Fold
Our client, Minerva Dairy was ready to sell more butter, but didn’t plan to use Instacart as their go-to ads platform. We thought this would be the way to reach the most …
A Masterclass in Opening a New Grocery Store Location
Our client, Livoti’s Old World market came to us knowing what they wanted to achieve: Increase overall sales through a successful launch of their Brick location. We used …
Growing a CPG brand by 67% Through Social Media Marketing
See how we were able to grow the Celebrity Goat brand through social media alone and massively increase sales.
How to Increase Instagram Follower Growth by 5,553%
Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique …
Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%
Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …
Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing
Today’s Business works with BNE to assist new property lease-ups through social media marketing.
Using Influencer Marketing to Improve Retail Relationships
Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…
How Not Using “Near Me” Nearly Doubled “Near Me” Search Results
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study
Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.
Celebrity Goat Influencer Marketing Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift
Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …
Tripling the Conversion Rate of A Locations Page
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
The TB Approach to Social Media
By simply being a player on social media, your brand has a chance to influence the way customers interpret and interact with your brand. These customers are searching for you, talking about you, and looking to engage with you — instantly! Your brand will always be your audience’s number one choice if you keep them engaged. But being present in the social space is just the beginning. With personally curated social media campaigns, our strategists will not only grow your social media presence but take your brand to the next level. Contact us today to learn more about our social media services in New Jersey!
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Put your website design, SEM, social media, SEO, and more into the hands of an agency that uses the latest techniques and tactics to stay ahead of the game and bring positive results, every single day. We want to hear about your business and help you take it to the next level. Reach out to us today to get the conversation started.
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The services listed below will help boost your digital marketing campaign along with our social media marketing services.
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Markets Served
Today’s Business provides marketing services to the following industries:
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