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Social Media Management and Strategy at Today’s Business

Today’s Business began as a social media agency in 2011, the forefront of the social media marketing explosion. Today, social media continues to be one of our flagship services. From local businesses to high profile NFL athletes, our diversified base of clients has allowed us to cultivate social media campaign success for a wide range of industries.

The TB Approach to Social Media

There is no one-size-fits-all approach here at Today’s Business. Based on your industry, budget, and goals, we will build a highly tailored social media process that is suitable for your brand alone. Our social media experts will find and reach your target audience to generate tangible results, determine measurable goals, strategically place your brand on the appropriate social channels, and create engaging platform-specific content.

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What do you need from your social media campaign? Let’s talk about your brand and what makes it tick.

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Why is a Functional and Visually-Appealing Website So Important?

In terms of the business that you conduct online, your website is essentially your hub. Your social media channels, search results, emails, and more direct potential customers to your site, and once they arrive, you want them to stay.

Paid Ad Campaigns

We design social media advertising campaigns that will elevate your brand. Based on your goals and budget, our strategists can create a targeted ad strategy to drive brand awareness, website traffic, leads, and conversions, backing up our creativity with the numbers. Your customized campaigns will be analyzed on a monthly basis, designed to achieve the best CPA, CPM, and most of all ROAS. With help from our creative team, our ad strategies include out-of-the-box creatives that with being targeted to the right audience, proving that strategy that is equally data-driven and creative. With your budget in mind, we will find that perfect combination of ad creative, caption, call to action, and audience to drive conversions like you’ve never seen before.

Reputation Management

Your customers are actively talking about your brand online. Don’t you want to be apart of the conversation? Think of your social media reputation as a simple extension of your in-house customer service. And we’ve got you covered. From handling comments to reviews and everything in between, consider your reputation managed.

Organic Content Creation

You can count on our expert team of strategists to create engaging, on-brand social media content to tell your brand’s story to current and potential customers. Based on your specific industry, we will tailor your content to be shared on the platforms that we know your brand will find the most success on.

Engagement

If you’ve ever wondered, “is anyone seeing my posts?” don’t give up. Social media content is nothing without engaged followers. But with social media algorithms constantly changing, this can be a challenge. Our social media experts are always at the forefront of how to keep your followers engaged, no matter the circumstances. We will grow your following to create the meaningful engagements that social media platforms are looking for. This will in turn increase overall brand loyalty, which will keep your customers coming back for more, on or offline.

Featured Case Studies
FOCO x Today’s Business Q4 Influencer Marketing Case Study

PREFACE Forever Collectibles Inc. (FOCO) is one of the largest manufacturers and distributors of licensed merchandise in the world. They have partnerships with all of the major sports franchises (NFL, …

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Using Search Engine Marketing (SEM) to Drive Sales in Specialty Food
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How We Leveraged Facebook Ads to Generate Qualified Leads For a Luxury Real Estate Brand
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Let’s Talk About Your Social Media Strategy

Go beyond likes and follows. Experience a campaign that provides data-driven success.

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Let Us Improve Your Digital Marketing Campaign

The services listed below will help boost your digital marketing campaign. Along with the list of industries Today’s Business has provided digital marketing services for.
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Search Engine Marketing

Get to the top of search results, retarget customers, and drive leads on day one of your new launch.

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Social Media Strategy and Management

Reach your target demographic in their core social playground. We regularly work with clients on Facebook, LinkedIn, Pinterest, Instagram, and more.

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Creative Services and Graphic Design

Blow your customers away with ever changing creative ways for your website. There’s a reason why our graphics team is regularly praised by our clients!

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Markets Served

Today’s Business has provided marketing services to the following industries:

Accounting
Chemical Engineering
Demolition
E-Commerce
Energy
Fashion
Finance
Healthcare
Hospitality
IT
Law Firms
Logistics
Manufacturing
Nutrition
Orthopedics
Physical Therapy
Plastic Surgery
Real Estate
Recycling
Restaurants
Retail
SaaS Companies
Telecommunications
Check Out Our Recent Blogs
Stay ahead of the game with the latest marketing and industry news from Today’s Business. Check out our most recent blogs below.