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Providing Social Media Management and Strategy since 2011
Today’s Business began as a social media agency in 2011, the forefront of the social media marketing explosion. Today, social media continues to be one of our flagship services. From local businesses to high profile NFL athletes, our diversified base of clients has allowed us to cultivate social media campaign success for a wide range of industries.
Social Media's Benefits for Business
The TB Approach to Social Media
There is no one-size-fits-all approach here at Today’s Business. Based on your industry, budget, and goals, we will build a highly tailored social media process that is suitable for your brand alone. Our social media experts will find and reach your target audience to generate tangible results, determine measurable goals, strategically place your brand on the appropriate social channels, and create engaging platform-specific content.
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What do you need from your social media campaign? Let’s talk about your brand and what makes it tick.
Building Blocks to Social Media Success
Each social media campaign is customized to our clients goals and needs, but each will typically utilize the following elements.
Paid Ad Campaigns
We design social media advertising campaigns that will elevate your brand. Based on your goals and budget, our strategists can create a targeted ad strategy to drive brand awareness, website traffic, leads, and conversions, backing up our creativity with the numbers. Your customized campaigns will be analyzed on a monthly basis, designed to achieve the best CPA, CPM, and most of all ROAS. With help from our creative team, our ad strategies include out-of-the-box creatives that with being targeted to the right audience, proving that strategy that is equally data-driven and creative. With your budget in mind, we will find that perfect combination of ad creative, caption, call to action, and audience to drive conversions like you’ve never seen before.
Organic Content Creation
You can count on our expert team of strategists to create engaging, on-brand social media content to tell your brand’s story to current and potential customers. Based on your specific industry, we will tailor your content to be shared on the platforms that we know your brand will find the most success on.
Reputation Management
Your customers are actively talking about your brand online. Don’t you want to be apart of the conversation? Think of your social media reputation as a simple extension of your in-house customer service. And we’ve got you covered. From handling comments to reviews and everything in between, consider your reputation managed.
Engagement
If you’ve ever wondered, “is anyone seeing my posts?” don’t give up. Social media content is nothing without engaged followers. But with social media algorithms constantly changing, this can be a challenge. Our social media experts are always at the forefront of how to keep your followers engaged, no matter the circumstances. We will grow your following to create the meaningful engagements that social media platforms are looking for. This will in turn increase overall brand loyalty, which will keep your customers coming back for more, on or offline.
Featured Case Studies
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …
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Go beyond likes and follows. Experience a campaign that provides data-driven success.
Let Us Improve Your Digital Marketing Campaign
Search Engine Marketing
Get to the top of search results, retarget customers, and drive leads on day one of your new launch.
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Social Media Strategy and Management
Reach your target demographic in their core social playground. We regularly work with clients on Facebook, LinkedIn, Pinterest, Instagram, and more.
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Creative Services and Graphic Design
Blow your customers away with ever changing creative ways for your website. There’s a reason why our graphics team is regularly praised by our clients!
Learn MoreMarkets Served
Today’s Business has provided marketing services to the following industries:
Accounting
Chemical Engineering
Demolition
E-Commerce
Energy
Fashion
Check Out Our Recent Blogs
2021 Digital Marketing News and Updates: March-April
Welcome to Today’s Business’s second edition of 2021 Digital Marketing News and Updates! Right here, you can discover some choice information about digital marketing events and changes. This edition focuses primarily on data changes that have been happ …
By: Today's Business on 05/11/21
Raleigh Orthopaedic Clinic Case Study
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic Clinic dominates their market with 58% of the market …
By: Today's Business on 05/06/21
Question Hub: Who’s it for and How to Use it
What is the Google Question Hub Tool? Google Question Hub is a Google-developed platform focusing on the unanswered questions asked on the internet. Google organizes information to find the most relevant results for each user’s search query. If there i …
By: Today's Business on 04/27/21
How to Prioritize SEO Tasks for Your Site in 2021
This blog was written by a Today’s Business intern in the SEO department to share what was learned. It was written at the end of his internship, after about six months. What SEO Tasks Should you Prioritize It is no secret that search engine optimizatio …
By: Today's Business on 03/15/21
Butcher Box Big Game Bundle Influencer Marketing Campaign
Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost all marketing and advertising channels. They particularly have strong investments i …
By: Today's Business on 03/08/21
Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service
In June of 2019, a healthy meal delivery service that provides meals for customers across the country signed with Today’s Business to manage their affiliate marketing program. The client was looking for a new partner who shared a similar motivation for …
By: Today's Business on 03/02/21