Search Engine Optimization Services

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Getting Your Business to Rank on Google

You’ve been watching your business flourish, but you want more, and things aren’t progressing as fast as you’d like. A website is one of the most crucial elements of a business today – it’s the digital representation of who you are. 91% of online adults use search engines to find information on the web, and these searches are crucial to your success.

Ranking highly in search related to your business is one of the best ways to increase business exposure, and SEO encompasses a number of vital tactics to bring you more business online. Don’t wait until it’s too late to start thinking about utilizing SEO tactics. Our team of experts has knowledge in every area of SEO, and with our help, your business will go further than ever before. But what is search engine optimization, anyway, and why is it important?

What is SEO?

SEO stands for Search Engine Optimization – the practice of maximizing the number of visitors to your website through search results. In its simplest terms, SEO draws upon the use of keywords, links, and other strategic elements to ensure that the organic search engine results of topics related to your business bring searchers directly to you.

Quality of traffic ensures that people are visiting your site for the right reasons, and once quality is attained, the focus can shift to quantity. When you begin utilizing SEO tactics within your web content, you will start to notice an upward trend in your website traffic, as well as within your sales and the success of your business.

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How Does SEO Help Businesses?

SEO is a huge help to businesses, as it often serves as the primary channel for driving online traffic to your website. The ultimate goal of SEO is to bring your webpage into the top search results of your market. Since 65% of people see online searches as the most trusted source of information, the internet is the best place for businesses to gain potential clients.

Maximize Your Website Traffic

Ensures Organic Search Results

Boosts Sales and Success

Our Approach to SEO Services

No business is the same, and that’s why at Today’s Business we tailor our search engine optimization approach to specifically meet your needs. Each client starts off with a 100+ point offsite and onsite audit, a gap analysis, a master list of industry related keywords your customers are searching for, and a deep investment into understanding what makes your business tick. By gaining as much knowledge about your business before the work truly begins, Today’s Business ensures that your SEO campaign will get results.

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Tell us more about your business so we can work with you to develop a personalized SEO plan. We’ll start off with a free consultation to get to know you!

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The Fundamentals of SEO Success

Content has consistently remained one of the most important SEO factors for businesses of all kinds. Our SEO team is full of skilled writers who excel in the creation of blogs, service pages, website content, and more. We’ll help you rank for your target keywords through relevant posts and proper keyword usage within engaging content.
Onsite Optimization includes updating title tags, headers, keyword usage, and more. This promotes a positive user experience and helps valuable pages rank higher for relevant keywords, ensuring that those looking your business’ products or services can find you before anyone else.
Technical SEO and optimization includes mobile-friendliness, fast page load time, proper use of structured data, and more. We will work with you to make sure your site architecture is solid and user-friendly, which will make it more likely to appear higher in searches, thus bringing you more traffic, clicks, and sales.
Link building is the process of getting links to your website, preferably links from high-authority and quality sites that are relevant to your business. Link building has major benefits for a site, including increasing its visibility and traffic, helping with indexing, and more. Link building can be achieved through many methods, and we know them all.
Technical maintenance and security help ensure that your site is valuable to your business and customers - We keep sites up-to-date, customer-centered, and relevant, as well as ensure that the site is secure and that your target audience feels safe entering their personal information or making purchases.
In order for people to find the content you spend time creating, you will need to have a strong focus on the use of relevant keywords. Our team utilizes online tools to determine rankings and value of keywords related to your business, which are then implemented into your content to bring your business to the next level.
Being vigilant about SEO and search trends is extremely important to your business, because if you fall behind, your competition will beat you to the punch. If you want the effort you put into your SEO tactics to be effective, you need to stay as up to date as possible with what search engines are looking for, and our SEO team is always ahead of the game.
Local SEO is all about optimizing your strategies so that potential customers searching for your local business are able to find it easily. This includes a variety of tactics, like using localized keywords, creating detailed listings, using Google My Business correctly, and more to bring local customers to you.
Conversion Rate Optimization is focused on increasing the percentage of actions completed on a site (conversions), which will help you increase your revenue per site visitor. The process involves identifying your conversion goals and optimizing the area of your website that receives the highest amount of traffic, and then testing these changes through A/B or multivariate tests.
In today’s highly-digital age, a business’ website is a hub for information, customer activity, and revenue. With the help of Today’s Business for the use of SEO tactics, your company will have more online traffic and revenue than ever before. Through SEO and its related services, website optimization, and an active social media presence, we will help your business move miles ahead of the competition in no time.

Check Out Our Proven Work With Search Engine Optimization

How We Improved The Speed of a Client’s Website by 60%

Case Studies

The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. …

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Providing a Retail Chain 600% ROI from Digital Marketing Campaigns

Case Studies

Ricciardi Brothers is a brick and mortar chain of 43 paint stores in New Jersey, Pennsylvania, and Delaware, affiliated with Benjamin Moore. Each year, Ricciardi …

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Optimize Your Website for Google & Bing Today

If you run a business, SEO should be a top priority for you, and Today’s business can help you implement SEO tactics in the most effective way possible. Our knowledge of the marketing world and of what makes a website successful will only serve to benefit you, and we would love to work directly with you to bring your company to the next level.

Contact us today to talk about how we can help you, and reach out to us for a site audit. This will allow us to tell you exactly why your site isn’t performing as well as it should be, and with our help, you will see the execution of your success unfold right before your eyes.

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Let Us Improve Your Digital Marketing Campaign

The services listed below will help boost your digital marketing campaign. Along with the list of industries Today’s Business has provided digital marketing services for.
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Search Engine Marketing

Our team knows the ins and outs of SEM, offering the ultimate ROI through advertising in search.

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Social Media Strategy and Management

We develop effective and unique social media strategies for businesses across various industries.

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Creative Services and Graphic Design

Our graphic designers and branding professionals take your ideas and concepts and bring them to life.

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Markets Served

Today’s Business has provided marketing services to the following industries:

Accounting

Chemical Engineering

Demolition

E-Commerce

Energy

Fashion

Finance

Healthcare

Hospitality

IT

Law Firms

Logistics

Manufacturing

Nutrition

Orthopedics

Physical Therapy

Plastic Surgery

Real Estate

Recycling

Restaurants

Retail

SaaS Companies

Telecommunications

Waste Management

Check Out Our Recent Blogs

Stay ahead of the game with the latest marketing and industry news from Today’s Business. Check out our most recent blogs below.