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Getting Your Business to Rank on Google
You’ve been watching your business flourish, but you want more, and things aren’t progressing as fast as you’d like. A website is one of the most crucial elements of a business today – it’s the digital representation of who you are. 91% of online adults use search engines to find information on the web, and these searches are crucial to your success.
Ranking highly in search related to your business is one of the best ways to increase business exposure, and SEO encompasses a number of vital tactics to bring you more business online. Don’t wait until it’s too late to start thinking about utilizing SEO tactics. Our team of experts has knowledge in every area of SEO, and with our help, your business will go further than ever before. But what is search engine optimization, anyway, and why is it important?
What is SEO?
SEO stands for Search Engine Optimization – the practice of maximizing the number of visitors to your website through search results. In its simplest terms, SEO draws upon the use of keywords, links, and other strategic elements to ensure that the organic search engine results of topics related to your business bring searchers directly to you.
Quality of traffic ensures that people are visiting your site for the right reasons, and once quality is attained, the focus can shift to quantity. When you begin utilizing SEO tactics within your web content, you will start to notice an upward trend in your website traffic, as well as within your sales and the success of your business.
Learn MoreHow Does SEO Help Businesses?
SEO is a huge help to businesses, as it often serves as the primary channel for driving online traffic to your website. The ultimate goal of SEO is to bring your webpage into the top search results of your market. Since 65% of people see online searches as the most trusted source of information, the internet is the best place for businesses to gain potential clients.
Maximize Your Website Traffic
Ensures Organic Search Results
Boosts Sales and Success
Our Approach to SEO Services
No business is the same, and that’s why at Today’s Business we tailor our search engine optimization approach to specifically meet your needs. Each client starts off with a 100+ point offsite and onsite audit, a gap analysis, a master list of industry related keywords your customers are searching for, and a deep investment into understanding what makes your business tick. By gaining as much knowledge about your business before the work truly begins, Today’s Business ensures that your SEO campaign will get results.
Tell us more about your business so we can work with you to develop a personalized SEO plan. We’ll start off with a free consultation to get to know you!
The Fundamentals of SEO Success
Check Out Our Proven Work With Search Engine Optimization
How We Improved The Speed of a Client’s Website by 60%
The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. …
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Providing a Retail Chain 600% ROI from Digital Marketing Campaigns
Ricciardi Brothers is a brick and mortar chain of 43 paint stores in New Jersey, Pennsylvania, and Delaware, affiliated with Benjamin Moore. Each year, Ricciardi …
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Optimize Your Website for Google & Bing Today
If you run a business, SEO should be a top priority for you, and Today’s business can help you implement SEO tactics in the most effective way possible. Our knowledge of the marketing world and of what makes a website successful will only serve to benefit you, and we would love to work directly with you to bring your company to the next level.
Contact us today to talk about how we can help you, and reach out to us for a site audit. This will allow us to tell you exactly why your site isn’t performing as well as it should be, and with our help, you will see the execution of your success unfold right before your eyes.
Let Us Improve Your Digital Marketing Campaign
Search Engine Marketing
Our team knows the ins and outs of SEM, offering the ultimate ROI through advertising in search.
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Social Media Strategy and Management
We develop effective and unique social media strategies for businesses across various industries.
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Creative Services and Graphic Design
Our graphic designers and branding professionals take your ideas and concepts and bring them to life.
Learn MoreMarkets Served
Today’s Business has provided marketing services to the following industries:
Check Out Our Recent Blogs
Instagram is Removing its “Swipe-Up” Feature: What Brands Need To Know
The ‘Swipe-Up’ phrase that we all know and love will soon be coming to an end. As a part of its ongoing efforts to increase engagement on Instagram Stories, Instagram has announced the removal of the ‘Swipe-Up’ feature and the introduction of a new one …
By: Today's Business on 08/25/21
Affiliate Summit East (ASE) 2021 Recap
With COVID causing the 2020 ASE to get cancelled it has been a long time coming for ASE 2021. We didn’t know exactly how things would be this year but it’s safe to say that ASE IS BACK! The Today’s Business team had a great time attending the ASE 2021 at the New York Marriott Marquis in Time Square. The team attended educational seminars, met with key publishers, vendors and friends and also networked at some of the events’ happy hours. Below is a recap of some of the events that TB participated in.
By: Today's Business on 08/11/21
5 Takeaways for Brands Trying to Capitalize on the new NIL NCAA Rules
The day has come! NCAA athletes can now monetize their Name, Image, & Likeness (NIL) and this story has been breaking the internet. Here at Today’s Business we’ve been helping professional athletes build their brand and monetize their fan base for …
By: Today's Business on 08/11/21
Celebrity Goat Influencer Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.
By: Today's Business on 07/27/21
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1935. They’re also one of the longest standing clients of TB. At the time that Cabinets Direct USA signed with Today’s Business, they had set their goal as getting one contact form per day and they’d be happy. As we moved into 2020, TB recognized that updating the client’s location pages could provide a major boost to consistent lead generation, especially with budgets for advertising being cut at the start of COVID-19.
By: Today's Business on 07/23/21
WordPress Vs. Wix – Which Website CMS is best for my business?
With over 10 years of website development & digital marketing experience, the team at Today’s Business has pretty much seen it all when it comes to possible website issues, successes and failures. Over these 10 years we’ve seen content management systems come and go and have tested and worked with them all. One of the most common questions we get at Today’s Business is what content management system is best for my business? Particularly, our customers usually ask what is the difference between Wordpress and Wix? In this blog we plan to cover the pros and cons of each platform at a high level and provide you with some feedback from our web development & SEO experts. Read on to learn more about the differences between WordPress and Wix.
By: Today's Business on 07/23/21