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THE TB DIFFERENCE: AFFILIATE MARKETING
If you’re a business owner or marketing director for an e-commerce company, then odds are you’re currently investing in an affiliate marketing program (81% of brands use affiliate marketing programs). If you don’t have a program active right now then …
By: Today's Business on November 17, 2020
Facebook Removes 20% Text Restrictions for Paid Ads
By: Today's Business on November 13, 2020
2020 NBA Finals Champions: Exclusive LA Lakers Gear for a Limited Time Only
By: Today's Business on October 13, 2020
Google Swaps Structured Data Testing Tool for Rich Results Test Tool
Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contr …
By: Today's Business on September 28, 2020
THE TB DIFFERENCE: AFFILIATE MARKETING
If you’re a business owner or marketing director for an e-commerce company, then odds are you’re currently investing in an affiliate marketing program (81% of brands use affiliate marketing programs). If you don’t have a program active right now then y …
By: Today's Business on 11/17/20
Facebook Removes 20% Text Restrictions for Paid Ads
For years, Facebook’s 20% text restrictions have been a thorn in the side of social media advertisers and graphic designers everywhere. On September 7, 2020, Facebook announced they will no longer be penalizing ads with higher amounts of image text. Th …
By: Today's Business on 11/13/20
Google Dynamic Search Ads: Everything You Need to Know
What are Dynamic Search Ads? There are customers searching for what you offer on Google. If your website is regularly creating new content or adding new inventory, it can be time-consuming to try to keep your ads relevant. Dynamic Search Ads (DSA) are …
By: Today's Business on 11/04/20
Top NJ Food Blogs You Should be Following
If you’re from New Jersey then you know we take pride in all of the flavor our state has to offer. We just can’t keep quiet about it. We publish, review, and post about recipes, restaurants, bars, and beer. It’s how we share what we love! And it’s how …
By: Today's Business on 10/16/20
2020 NBA Finals Champions: Exclusive LA Lakers Gear for a Limited Time Only
A HUGE congratulations to the Los Angeles Lakers for winning the 2020 NBA Championship. Led by LeBron James and Anthony Davis, the Lakers were able to defeat Miami’s best shot and still dominate the NBA Finals. It has been a decade since the Lakers hav …
By: Today's Business on 10/13/20
Google Swaps Structured Data Testing Tool for Rich Results Test Tool
Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contrib …
By: Today's Business on 09/28/20
Why COVID-19 Has Made Digital Marketing More Important Than Ever
Due to the COVID-19 pandemic, 2020 has created a landscape that no one could have predicted. Businesses of all kinds have had to adapt, embrace new practices, and change their techniques to retain customers and continue to thrive through one of the mos …
By: Today's Business on 07/31/20
Top 10 Tips for New Dog Owners
So you just got a dog… you probably have a lot of questions. What type of dog food should I be buying for my breed of dog? How much food should I feed my dog? What type of vaccinations does my dog need? Is it normal for my dog to not eat a specific t …
By: Today's Business on 07/10/20
7 Ways to Keep Your Team Connected While Working From Home
By Tom Ottaiano, CEO, Today’s Business When our leadership team made the push to implement work-from-home days at Today’s Business, we never could have predicted that our team would be working at home full-time. With all of the changes we are experienc …
By: Today's Business on 07/01/20
5 Ways Becoming a Father Has Made Me a Better Leader
By Tom Ottaiano, CEO, Today’s Business Working from home the past few months, I have begun to see how my home-life and work-life are connected. As both a father and a business owner, it has become clear to me that running a business and raising childre …
By: Today's Business on 06/30/20
Why Some of the Most Successful Entrepreneurs are Former Athletes
By Tom Ottaiano, CEO, Today’s Business As a former athlete leading a digital marketing company, I often find myself looking up to famous athletes like Lebron James and Tom Brady for the successes they’ve had with developing new brands and building up t …
By: Today's Business on 06/30/20
FOCO x Today’s Business Q4 Influencer Marketing Case Study
PREFACE Forever Collectibles Inc. (FOCO) is one of the largest manufacturers and distributors of licensed merchandise in the world. They have partnerships with all of the major sports franchises (NFL, NBA, MLB, NHL, etc.) as well as entertainment franc …
By: Today's Business on 06/30/20
The Impact COVID-19 is Having on Affiliate Marketers
The world is buzzing these days with what’s going on surrounding the COVID-19 Pandemic. Regardless of where you turn, you’ll see some good news and unfortunately, some bad news. For affiliate marketers, that holds true as well. How? Let me explain. The …
By: Today's Business on 06/30/20
The Ultimate Father's Day Gift Guide
For the Dad Who Loves Sports FOCO has the perfect products for dad! Florals, straw hats, flip flops, swim trunks, and more! Get your dad what he really wants right now….sports! Straw Hat: $35 Floral Button Up: $50 Flip Flops: $20 Swim Trunks: $25 – $ …
By: Today's Business on 06/30/20
Why Now is the Best Time to Go All In with Digital Marketing
By Tom Ottaiano, CEO, Today’s Business For the last few decades, digital marketing has continued to emerge and evolve. At first it was just a new way to market, but now it is proving itself as a necessity for businesses everywhere. As CEO at Today’s Bu …
By: Today's Business on 06/30/20
Tripling the Conversion Rate of A Locations Page
Client Overview The client is one of the largest independently owned network of orthopedic specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017, the group commissioned a new websit …
By: Today's Business on 06/30/20
Why Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers
Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their prod …
By: Today's Business on 06/30/20
Understanding Facebook’s Special Ad Category for Real Estate Advertisers
In August of 2019, Facebook officially rolled out its Special Ad Category update within Facebook Ads Manager, which restricts ad targeting options for any account running ads related to credit, employment, or housing. The purpose of this new ad categor …
By: Today's Business on 06/30/20
Brands Who Are Giving Back During the COVID-19 Pandemic
At Today’s Business, we have built a culture of positivity. Despite what might be happening around us, we try to be grateful for what we have and strive to be a light in a dark tunnel. That is why we started our #ShareTheGood campaign. In this article, …
By: Today's Business on 06/30/20
5 Google My Business Features For Better Exposure
The Importance of Having a Google My Business Listing What does every business want more of? Exposure. One of the easiest ways to better your business appearance online is by creating a Google My Business listing and utilizing the essential (and free!) …
By: Today's Business on 06/30/20
How Industries Are Adjusting to the COVID-19 Pandemic
The coronavirus pandemic outbreak has permanently changed how the entire world operates. Every single business, employee, and customer is striving to adjust accordingly to keep their businesses alive, and finding new ways to cater to and accommodate th …
By: Today's Business on 06/30/20
The Top 5 Sports Blogs Ranked by Fan Loyalty
At Today’s Athletes, we’ve interacted with thousands of fan pages and team blogs. People often ask us “Who has the most loyal fans?”. From our experience, a few have stood out from the crowd. Check out the list below to see how Today’s Athletes ranks t …
By: Today's Business on 06/30/20
Affiliate Summit West 2020: A Recap
Affiliate Summit West (ASW) is arguably the best event in the world for affiliate marketers and digital marketers alike. ASW isn’t just a great place to learn about what’s going on in the industry, it’s the top place to connect with affiliate marketing …
By: Today's Business on 02/06/20
BERT ALGORITHM UPDATE
The BERT algorithm, or “Bidirectional Encoder Representations from Transformers”, is Google’s latest update to its search system. Google has said it’s “the biggest update to the system since RankBrain launched five years ago”. The BERT update was annou …
By: Today's Business on 11/13/19
Google’s “Medic Update” and How it is Impacting SEO
SUMMARY At the end of July/beginning of August, Google updated its page quality guidelines and initiated a broad core algorithm update – a significant alteration of how it chooses to rank pages in search results. This represented one of the most signif …
By: Today's Business on 11/13/19
Top Podcasts, Books and Instagram Accounts That Will Instantly Motivate You
By Tom Ottaiano, CEO, Today’s Business Sometimes all you need to jumpstart your motivation is a really good podcast, book or post from a quality Instagram page. Here are my top picks for media that will put you in an achievement mindset! Listen Up: Po …
By: Today's Business on 10/25/19
What It Means To Be An Inc. 5000 Fastest Growing Company
Today’s Business is pleased to announce that we have made the 2019 Inc. 5000 list of the fastest-growing private companies in America. This appearance marks our second consecutive year on the prestigious list. View this post on Instagram A post share …
By: Today's Business on 10/09/19
Using Search Engine Marketing (SEM) to Drive Sales in Specialty Food
Starting Point A specialty food e-commerce company, facing multiple internal and external changes, requested the aid of Today’s Business to increase sales in its SEM Campaign while also reducing its monthly spend. The client has been running Google Ads …
By: Today's Business on 09/26/19
How to Use Coaching Strategies to Cultivate a Teamwork Focused Workplace
By Tom Ottaiano As a former elite athlete, I was positively influenced by the coaches who guided me through my athletic career. I always admired how the best coaches were able to bring people together and form a team who had each other’s backs and all …
By: Today's Business on 08/02/19
How to Increase Conversions Through Email Marketing
By Tom Ottaiano Email marketing is an extremely lucrative marketing channel that is known for providing a great return on investment. It is effective for both acquiring new customers and keeping existing ones. It’s important to be deploying the best pr …
By: Today's Business on 07/19/19
Key Takeaways from Google Marketing Live 2019
This May, Google hosted their annual Google Marketing Live conference in San Francisco. We were lucky enough to live stream the two-day conference in our office, giving our team the opportunity to learn about the new updates we have to look forward to …
By: Today's Business on 07/17/19
5 Easy Networking Tips That Will Change Your Life
By Tom Ottaiano, CEO, Today’s Business Something I always say is that your network is your net worth. The people that you surround yourself with and connect to are the ones that will ultimately help you in your journey towards success. I can attribute …
By: Today's Business on 07/12/19
Yes, Facebook & Instagram are Down… Again.
It’s the day before Fourth of July weekend, and it looks like Facebook’s family of apps are already in vacation mode. And ironically enough, Facebook is relying on Twitter to let its users know about the issues their platforms are having today. We’re …
By: Today's Business on 07/03/19
Why Not Making an NFL Roster Was the Best Thing That Ever Happened To Me
By: Tom Ottaiano, CEO, Today’s Business Dreams don’t always work out. Sometimes the journey you had your mind set on doesn’t pan out the way you intended. What you do after that is crucial. It’s when you really learn what you’re capable of. Training fo …
By: Today's Business on 06/28/19
Google Calendar Crashed and Twitter Lost It
Google bragged about its new calendar update… and then it crashed. Scheduling made simpler with @googlecalendar → https://t.co/3WXZX2deRE pic.twitter.com/s3E1q8gGsO — G Suite (@gsuite) June 18, 2019 People were so excited to schedule meetings with Go …
By: Today's Business on 06/19/19
5 Tips to Help You Land the Digital Marketing Job of Your Dreams
By Tom Ottaiano, CEO, Today’s Business If you want to land the digital marketing job of your dreams, it’s time to start putting in the work and educating yourself. Digital marketing is no longer a traditional sales funnel, it’s a multi-channel loop and …
By: Today's Business on 06/17/19
How We Leveraged Facebook Ads to Generate Qualified Leads For a Luxury Real Estate Brand
Over the course of 3 months with a $1500 budget, we were able to generate almost 200 leads through a comprehensive Facebook and Instagram campaign that successfully deployed multiple objectives contingent upon all phases of the social sales funnel, fro …
By: Today's Business on 06/14/19
How To Get the Most Out Of Your Work From Home Day
By Tom Ottaiano, CEO, Today’s Business I’ve always been an advocate for working from home. Some of the greater strides that I’ve made in my personal and business life I’ve achieved during work from home days. It’s necessary to separate yourself once a …
By: Today's Business on 06/04/19
5 Ways to Increase Traffic to Your Website
By Tom Ottaiano, CEO, Today’s Business 1. Search Engine Optimization Optimize Your On-Site Content Content is king these days and everything that you publish on your site should be providing intrinsic value to your target audience. But it doesn’t stop …
By: Today's Business on 05/24/19
Goal Setting: If You Want to Make It Happen, Write It Down
By Tom Ottaiano, CEO, Today’s Business From Whiteboard → Digital Marketing Agency I’ve always had the mantra that if you want to get anywhere with your life, your career, or your personal development, you need to get your goals down on paper. Anyone wh …
By: Today's Business on 05/17/19
You Can’t Knock on Opportunity’s Door and Not Be Ready
The Journey Looking back, the journey will always teach you more than the destination. It will push you even if you’re not ready. The journey will force you to learn what you are capable of and who you really are. Our journey started with a conversat …
By: Today's Business on 05/03/19
5 Reasons Why Your Business Needs SEM (PPC)
By Tom Ottaiano, CEO, Today’s Business Visibility on Google SEM allows for your website to show up at the top of Google, regardless of where you rank organically. When you invest in PPC, it becomes possible for you to rank above your competitors even …
By: Today's Business on 04/26/19
10 Motivational Quotes to Get You Inspired to Achieve Your Goals
By Tom Ottaiano, CEO, Today’s Business Consistency is one of our core values here at Today’s Business and I like to keep the team motivated by sending a Thursday Thought email every week that showcases a quote that really resonated with me. My goal is …
By: Today's Business on 04/05/19
Affiliate Marketing: The TB Approach
By Tom Ottaiano, CEO, Today’s Business Affiliate Marketing in 2019 There is so much potential for growth in the affiliate marketing space because publishers and affiliates hold the key to organically influencing your target market. Affiliate marketing …
By: Today's Business on 04/04/19
What Facebook’s Recent Updates Mean For Your Social Media Strategy in 2019
No social media platform ever stays the same. Updates are what keep a platform relevant, and Facebook and Instagram are always looking for the best ways to improve user experience. With more and more businesses and brands embracing these new changes, i …
By: Today's Business on 02/27/19
The Secret Behind the Best Instagram Captions
In a society driven by social media platforms like Facebook, Snapchat, and Instagram, the things we post are woven into the very fabric of who we are. In an odd way, there is a subconscious worth placed on us depending on how much attention we receive …
By: Today's Business on 01/17/19
5 Benefits of SEO and Why Your Business Needs It
By Tom Ottaiano, CEO, Today’s Business Your future customers, patients, and clients are already using Google to research their decisions and purchases. SEO, or Search Engine Optimization is the process of maximizing the visibility of your site on searc …
By: Today's Business on 01/04/19
Affiliate Summit West 2019: A Recap
By Tom Ottaiano, CEO, Today’s Business Affiliate Summit West (ASW) I recently attended the Affiliate Summit West 2019 with a few members of the #TBTeam and it was an amazing and eye-opening experience. ASW is a global industry event that brings togethe …
By: Today's Business on 01/01/19
6 Keys to Effective Leadership
By Tom Ottaiano, CEO, Today’s Business My involvement in organized team sports helped me realize and uncover my potential as a leader. From the beginning, I was always great at uniting people both on and off the field. Years later, a lot has changed, …
By: Today's Business on 12/06/18
4 Ways Your Ad Company is Robbing You
By: Billy Ash, CDO, Today’s Business Do you know what your digital advertising dollars are really going towards? Chances are, you’re being robbed blind. Many businesses hire “expert” advertising agencies to run their Google Adwords account but fail to …
By: Today's Business on 12/03/18
Become a Part of the Team: Working at Today’s Business
By Tom Ottaiano, CEO, Today’s Business Team Oriented Environment At Today’s Business, we’re all in it together. We are not just a workplace of employees trying to get through the day. We are a team working towards both individual and collective goals. …
By: Today's Business on 11/20/18
5 Reasons Why Your Business Needs Social Media Marketing
By Tom Ottaiano, CEO, Today’s Business 1. Social Media connects you with your audience. Times are changing and the world of advertising is going digital. Social media has expanded its influence way beyond a Facebook or Instagram account. It’s not just …
By: Today's Business on 11/08/18
5 Daily Habits of Successful People (CEO Edition)
By Tom Ottaiano, CEO, Today’s Business If you want to be successful, you need to find a daily routine that works for you. When you’re an entrepreneur, every second of your day should be used to the fullest. This is what a typical day in the life of T …
By: Today's Business on 10/19/18
5 Ways I’ve Updated My SEO Strategy for Google’s Medic Update
By: Billy Ash, CDO, Today’s Business“I used to say if you wanted to show up on Google you needed to have a page dedicated to it on your website. That is no longer the case.” If you’ve noticed your website drop drastically in the search rankings in the …
By: Today's Business on 10/16/18
The Reality of Starting a Business With Your Best Friends
By Tom Ottaiano, CEO, Today’s Business Before Today’s Business My business partner, Chaz, and I played football together at Hofstra University way before we had the idea to start Today’s Business. From the get-go it was obvious that we were both compet …
By: Today's Business on 10/04/18
5 Things I’ve Learned Since Becoming a CDO
By: Billy Ash, CDO, Today’s Business 1. Schedule everything Achieving goals and completing tasks all starts with a schedule. When things are scheduled properly and a realistic timeline is set for a specific campaign, I am able to personally keep an eye …
By: Today's Business on 08/29/18
Inc. 5000
By Tom Ottaiano, CEO, Today’s Business #2001 Today’s Business was recently named #2001 on the annual Inc. 5000 list of America’s Fastest-Growing Private Companies with a three-year revenue growth of 223%. Some of the biggest companies in the game have …
By: Today's Business on 08/24/18
Self-Funded
By Tom Ottaiano, CEO, Today’s Business If you want to have control over the destiny of your business, go fund yourself. The First $400 When developing the concept of Today’s Business, we knew immediately that we were going to be self-funded. When you p …
By: Today's Business on 08/17/18
People, Process, Profits
By Tom Ottaiano, CEO, Today’s Business If you want to succeed in the business world, you need to master the 3 P’s: People, Process, and Profits. People The Team No strategy, process or idea is going to execute itself. The most important asset in a bus …
By: Today's Business on 08/09/18
10 Favorite Chrome Extensions For SEO
In the field of search engine optimization, we’re constantly searching for strategies and software to make our work more streamlined and efficient. When using Google Chrome, there are several Chrome extensions that can be utilized for SEO, but a handfu …
By: Today's Business on 07/19/18
Social Media Listening: Why Your Business Needs It
Social Media has become essential for businesses, making real-time engagement extremely vital. So, why not take advantage of social media listening? It not only provides insight on your customers, but allows you to develop a strong brand reputation, ou …
By: Today's Business on 07/19/18
Starting Today’s Business: My Entrepreneurial Journey
By Tom Ottaiano, CEO, Today’s Business Everyone wants to be an entrepreneur, but not everyone has what it takes. From Pizza Boy to Businessman Starting a business was always in my blood. I grew up in a family that owned their own restaurant for over 40 …
By: Today's Business on 07/18/18
Athlete to CEO: The Drive to Succeed Never Stops
By Tom Ottaiano, CEO, Today’s Business From Athlete to CEO. From a young age, I learned what it meant to be disciplined. My first experience with any kind of sport was when I was five years old and my dad took me to karate five days a week. From there …
By: Today's Business on 07/05/18
How I Became a Menlo Man
6, Five Four. By Tom Ottaiano, CEO, Today’s Business This month marks the 6th year that I’ve been a member of the Menlo Club, formerly known as Five Four Club. In 2012, Today’s Business was just taking off and forming its niche in the digital marketing …
By: Today's Business on 06/15/18
30 Rules I’ve Applied to Life as a CEO Before Turning 30
By: Tom Ottaiano, CEO, Today’s Business 1. There is no handbook. There is no tell-all book that is going to give you all the answers when it comes to starting and running a business. Real experience is the most valuable education. 2. Consistency …
By: Today's Business on 05/17/18
The Role of Internal Linking in Prioritizing SEO Page Value
Preface: In developing a website, links are most commonly understood in their most basic function – they allow a user to get from one page to another. Consequently, website developers will include links to pages in the navigation menu, side widgets, fo …
By: Today's Business on 03/29/18
How Does Mobile First Indexing Impact SEO?
One of the growing recent trends in Search Engine Optimization field is mobile first traffic and as a result mobile first indexing. This is because Google and search engines alike are trying to make web traffic mobile-friendly and keep up with the user …
By: Today's Business on 03/22/18
Physical Therapy Company Year Over Year Social Media Growth
Preface: Most of us will suffer an injury at some point in our lives, and if you’ve suffered from a traumatic injury such as a broken bone, chances are you’ll need to spend some time rehabbing your way back to the activities you enjoy most. Choosing a …
By: Today's Business on 03/05/18
The SEO Benefits of Writing Longer Blogs
There is a well-established fallacy that people generally don’t want to read long pieces of content online. The common complaints you may have heard to date could include, “I don’t have time to read all of this!” or “Why is this blog so long?” and poss …
By: Today's Business on 02/06/18
Healthy Meal Service Company Sees Success from Search Engine Marketing
Preface Preparing meals and eating healthy can be challenging. Entrepreneurial food services have taken advantage, offering prepared meals to be delivered straight to your doorstep. But the food-delivery market has become rapidly saturated, making comp …
By: Today's Business on 01/11/18
How to Analyze Competitors for SEO Purposes
A competitor analysis is one of the most important aspects of the SEO process for a campaign and yet it gets overlooked time and time again. Figuring out your exact competitors and getting a better understanding for them will improve your company and y …
By: Today's Business on 12/15/17
How Google Determines Low vs. High Quality Pages
If you own a business that has a website, you want to rank high in Google’s search results. But in order for your web pages to rank high, Google needs to consider them high quality. Back in 2011, Google released their Panda update, which was designed t …
By: Today's Business on 10/12/17
Small Business SEO Strategies that Produce Big Results
Small business often means a slender budget, and we understand how important it is for you to make every penny count. But boosting your search engine rankings isn’t a luxury, rather, it is more a necessity – especially if you can’t command the kind of …
By: Today's Business on 09/14/17
How to Write Website Content for Google’s Mobile-First Index
Most of the website content we read nowadays is read on our phones. Any interesting blogs or news articles we see are just a simple tap away! Google knows this too and has made it the utmost priority that the content you read is designed with your phon …
By: Today's Business on 09/01/17
Local Data Aggregators: Why Your Business Should be Using Them
Do you own a local business? It doesn’t matter what service you provide – you need to be listed in local data aggregators. But why, you ask? And what the heck is a local data aggregator? Fair points all around! And that’s why today, Today’s Business wi …
By: Today's Business on 08/16/17
5 Things You Don’t Know about Facebook
Stay in the loop with Facebook’s constantly changing environment! Typically, once you finally get comfortable with one change Facebook makes, they are switching it up and adding new things leaving you behind in a scramble, constantly trying to learn. 1 …
By: Today's Business on 08/16/17
Email Marketing: Why Your Business Needs It
Leave the traditional ways of mailing in the past! With a little help from email marketing, growing your company can be easier than you think. Email marketing is an efficient way to market your business, while creating a mailing list and generating new …
By: Today's Business on 08/10/17
3 Major Focuses for Digital Marketing in 2017
Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year. First things first, the device people are using to research and buy products/services has …
By: Today's Business on 07/17/17
Snapchat’s Dancing Hot Dog Epidemic
There have been many different takes on Snapchat’s recent Dancing Hot Dog frenzy. Some articles even goes as far to say the poor hot dog is hiding all of its fear, anxiety, and stress behind the happy break dancing facade. Let’s take a look at just how …
By: Today's Business on 07/14/17
Understanding Latent Semantic Indexing’s Role in SEO
Ever since Google became the dominant force in search, there’s been an ever-evolving battle between them and SEOs attempting to get their businesses to rank better than competition. Along the way, it’s often been a game of cat and mouse. SEO teams woul …
By: Today's Business on 07/12/17
Changing Social Media Platforms for the Better
There is a continuous debate on whether change is for better or worse. In the cases of some of your favorite social media platforms (Twitter & Instagram), it is definitely for the better! These social platforms are constantly creating new features …
By: Today's Business on 07/07/17
How to Improve Your Content Marketing Performance
In terms of Search Engine Optimization, or SEO, the main focus for years has been building links in order to increase your website’s organic search performance. This focus has changed as of late thanks to content marketing. SEO isn’t simply link buildi …
By: Today's Business on 06/22/17
5 Brands with Awesome Social Media Strategies
Social media is a great way to both engage with and market to consumers. No matter what your favorite social media platform is, there is a way to capitalize on the channel’s success to bring awareness to your business. From great engagement with their …
By: Today's Business on 06/15/17
Examining the Impact of AMP on Local Business Posts
Preface In the current state of digital marketing SEO, content is a crucial component for improving a website’s relevance and domain authority within search engines. The challenge, however, is everyone in the know is following suit. This ever-increasin …
By: Today's Business on 06/13/17
What’s the Difference Between SEO and SEM?
As a full service digital marketing agency, a common question we receive from our clients is “Where will I see more success: SEO or PPC?” The answer isn’t as black and white as many would hope it to be. When done correctly, both SEO and SEM can help ge …
By: Today's Business on 06/02/17
The Constant Battle Between Snapchat and Instagram
Over the past few years, Facebook and Instagram have been looking for the best way to catch-up with Snapchat’s ingenious platform. From being able to send pictures that disappear to creating an almost live stream of the user’s day, Snapchat has become …
By: Today's Business on 05/15/17
5 Ways to Create Medical Content That Resonates
It is no secret that producing meaningful and concise content is the key to digital marketing. Gone are the days when users were accepting of content that was clearly written to plug a company’s product. Today, consumers of all ages have heightened exp …
By: Today's Business on 05/10/17
Top 10 Health and Wellness Blogs
Blogs can be an excellent resource if you’re seeking health, fitness, or medical advice. Professionals in these fields may be hard to get a hold of in person, but their blog posts can break down those professional constraints. This allows valuable well …
By: Today's Business on 05/02/17
Your True Voice: Authenticity’s Role in E-Commerce
The day has come. You’ve committed to business operations online. But how are you going to make your presence known? How are you going to take potential consumers and turn them into advocates? To get that far, you’re going to need people to believe not …
By: Today's Business on 04/28/17
Which Social Platform is Best for Your Practice?
There are many different reasons why medical groups should be taking advantage of digital advertising — specifically, social media. With the number of users growing on these platforms daily, patients are finding new avenues to contact doctors. Social m …
By: Today's Business on 04/24/17
How to Develop a Successful SEO Strategy
In today’s world, businesses need to develop a strong online presence to ensure they are profitable. While many people know that SEO (Search Engine Optimization) plays an integral role in their online success, many do not know how to go about developin …
By: Today's Business on 04/17/17
Tips to Make the Most out of Your Next Medical Conference
Attending a business related conference can be a great opportunity to meet with valuable decision makers and build long-lasting relationships. However, you can’t just show up and expect to start closing deals. To have success at conferences, you need t …
By: Today's Business on 04/13/17
4 Ways Infographics Can Help Your Medical Practice
Within the medical field, it can be hard for doctors to hold a patient’s interest if an explanation involves jargon that they cannot grasp. While “Acute Viral Rhino Pharyngitis” may sound foreign, in reality, it is something that we’ve all ex …
By: Today's Business on 04/04/17
How a Decrease in Keyword Spend Yielded Results for a Physician Group
Preface There is often the belief in business that you have to spend money to make money. This is only true if you spend money efficiency. In an industry with razor thin margins, a physician group may currently not have the resources (primarily time) t …
By: Today's Business on 03/29/17
If Content Marketing Were A Movie
Content marketing can be a confusing concept to grasp. Different from traditional marketing methods, content marketing aims to do more than push a product to one specific audience. Using engaging and useful content, this type of marketing serves t …
By: Today's Business on 03/28/17
Benefits of Optimized Organic Search for a Multi-Physician Ophthalmologist
Preface In the digital age, all medical practices heavily rely on search results in order to facilitate new patients in discovering the practice and to aid returning patients in making appointments. Showing up in Google Search results is a great way to …
By: Today's Business on 03/23/17
A Glimpse at a Mortgage Company’s Monthly SEM Success
Preface Advertising is a major factor in the mortgage industry. More so than other areas of business, the mortgage industry is especially reliant in getting the word out about financing options for potential homebuyers. Potential homebuyers cannot just …
By: Today's Business on 03/23/17
3 Healthcare Marketing Trends for 2017
As we see in every business sector, your customers’ primary attention has moved to digital. Healthcare is no different. Rather than just listening to what a doctor tells them, the patient now does a ton of research. According to Pew Research, one in th …
By: Today's Business on 03/23/17
5 Key Tips for Beginner Designers
With various styles of design and different paths one can take, beginning a career or even a hobby in graphic design can be overwhelming. You could prefer to do print work or digital work, focus on websites or designing magazines; the possibilities are …
By: Today's Business on 03/23/17
Best Practices for Utilizing Live Chat on Your Website
Live chats are perfect for customers that do not like to talk on the phone, have questions after hours, or are just too busy to reach out any other way. More and more companies are utilizing live chat features like SnapEngage on their websites to help …
By: Today's Business on 03/23/17
Why Medical Websites Need to be HIPAA Compliant
Via Pixabay In today’s digital world, information is more prone to hacking than ever before, which creates a serious safety issue. Most websites can be developed and hosted on the Internet without thinking much about safety. Healthcare practices and ot …
By: Today's Business on 03/23/17
Why Should Doctors Monitor Their Online Reputation?
Imagine going online, searching your name and finding people “reviewing” you. It wouldn’t be fun no matter how nice of a person you are. Let’s be real here, not everyone is going to like you. And that’s ok! This reality is something most people do not …
By: Today's Business on 03/23/17
Multi-Physician Fertility Practice Sees Success from Search Marketing
Preface Fertility is an issue that affects many people, but is not necessarily something that everyone who is affected is comfortable talking about with others. Often times, these types of conversations are left for the closest members of a family. Why …
By: Today's Business on 03/23/17
7 Stats About the Top Social Networks for Medical Practices
Let’s be real – social media is slowly starting to run the world. It holds an enormous amount of power over your brand and perception within the healthcare community. Some of the best patient feedback comes in through Facebook and Twitter, where you ca …
By: Today's Business on 03/23/17
The Digital Optimization of a Local Medical Client
Preface The digital and social needs of clients differ tremendously based on various factors that include, among other considerations, type of industry, goals, and size of company. One of the things that Today’s Business does effectively is demonstrate …
By: Today's Business on 01/26/17
A Facebook Marketing Case Study for a Non-Profit Organization
Preface Facebook has come a long way since it first burst on the digital scene in 2006. Starting primarily as a means for college and high school students to more effectively communicate with each other, Facebook is now entrenched as a legitimate and o …
By: Today's Business on 01/13/17
The Importance of Offsite Business Listings for Medical Practices
Preface It is always the goal, especially for a physician enterprise group, to maximize appointments made and continually bring in new patients. This strategy, carried out digitally, was slower to catch on in the healthcare industry, but now is integra …
By: Today's Business on 11/21/16
Travel the World with These 5 Instagram Accounts
WARNING: This blog features photos that will result in serious FOMO! The fear of missing out, better known as #FOMO, is defined as the side effect for viewing posts of an exciting or interesting event on social media that you were unable to take part i …
By: Today's Business on 11/16/16
Why Medical Practices Need Content Marketing
With competition in the healthcare field intensifying, it is crucial for practices to come up with new and more sophisticated marketing strategies to help reach their audience. One of the best ways for healthcare practices to do this is to use content …
By: Today's Business on 11/14/16
5 Major Branding Fails
Giving your company a facelift might be necessary for survival, but that doesn’t mean you have to butcher your image in order to stand out above your competition. Staying relevant is tough – but before you make any drastic changes, be sure to assess wh …
By: Today's Business on 11/09/16
Google’s New Mobile-First Indexing
What has seemed like an inevitability for a while has now become a reality. The majority of users conducting a Google Search are now doing so on a mobile device. The rapid emergence and subsequent explosion of mobile has convinced Google that prioritiz …
By: Today's Business on 11/08/16
Tips for Your Healthcare Domain Change
As the times progress you will notice that things change, especially when it comes to Google and their ever-changing algorithms. While Google makes small changes to their algorithms many times a year, any big changes that can impact SEO rankings are us …
By: Today's Business on 11/07/16
Website Analysis of a Paint Store
Preface In any consumer product industry, driving sales is one of the primary ways in which to stimulate growth and increase profits. Driving sales is accomplished through an array of strategies, one of which being increasing traffic to a website. Hei …
By: Today's Business on 11/07/16
Using Social Media as a Focus Group
Focus groups have been a marketing tool used to gauge consumers’ interest in a product since the golden age of traditional marketing. While they are known for being done in person or over the phone, social media’s popularity has led to inform …
By: Today's Business on 11/01/16
How SEM Improves Your Healthcare Practice
The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your practice. How can you stand out above your competition? Invest …
By: Today's Business on 10/26/16
5 Tips for Your Next Email Blast
Email marketing has taken the digital advertising industry by storm. Now more than ever before, companies are turning to email marketing to better reach their ideal target market. Whether you’re looking for ways to improve your email blast’s results or …
By: Today's Business on 10/24/16
How Social Media is Used in Emergency Situations
The days of waiting for the newspaper to arrive to read about what’s going on in the world are long gone. In today’s society, one of the first places people go for news and healthcare updates is their favorite social media platform. Social Media a …
By: Today's Business on 10/19/16
When it Comes to Social Media, Corgis Are King
This majestic creature is the Pembroke Welsh Corgi: Image via Wikipedia If you have an Instagram account, then you’ve definitely seen that loaf-of-bread body and teddy bear face many times before. Corgis have made their way into our hearts and Instagra …
By: Today's Business on 10/17/16
Analyzing a Medical Group’s Organic Website Performance
Preface Most things can be bought. Followers, impressions, and listings in search results all fall under this category. While some of these numbers may look significant, beneath the impressive numeric veneer, they are virtually meaningless. A more impa …
By: Today's Business on 10/14/16
Why Your Physical Therapy Clinic Needs to be on Social Media
Did you know that according to the United States Bone and Joint Initiative (USBJI), there are 50% of Americans over the age of 18 who develop a musculoskeletal injury that lasts longer than 3 months? That’s 108 million individuals who will need physica …
By: Today's Business on 10/12/16
What Your Favorite Social Platform Says About You
In this day and age, we’re all addicted to social media, but the platform we choose to spend the most time on varies. Whether you’re looking to post your lunch from some hip new restaurant, share your new work promotion, or upload a selfie showing …
By: Today's Business on 10/10/16
How Doctors Can Benefit From Snapchat
How Snapchat is Changing the Medical Profession Snapchat is a rapidly growing social platform, grossing over 100 million users to date worldwide. With 10-second clips that only last 24 hours before disappearing, this app allows consumers to get sneak p …
By: Today's Business on 10/05/16
The Best Startup Blogs to Follow
Building a startup can be hard, but thankfully many people and companies are willing to share their experiences and insights on what it takes to excel in the world of startup marketing. Blogs are a great way to enhance your knowledge and provide useful …
By: Today's Business on 10/03/16
The Impact of Increasing Website Traffic for a Physician Group
There are numerous advantages and privileges for businesses in the current age of digital. Across a myriad of industries, businesses are reaping the rewards of the availability and accessibility of various digital mediums to drive traffic, engagement, …
By: Today's Business on 10/03/16
How a New App Can Help Doctors Save Lives
One of my closest friends is currently going to medical school at NYU to become an Orthopedic Specialist in the Sports Medicine field. After hours and hours of reading from a textbook, the majority of his classmates agreed that they learn best from a r …
By: Today's Business on 09/28/16
Facebook for Foodies
Want to spice it up in the kitchen? You don’t need a recipe book or have to sit in front of the TV and follow the Food Network for inspiration! As you’re scrolling through your Facebook feed, you may have started to see short cooking videos or recipes …
By: Today's Business on 09/26/16
How Social Media Raises Medical Awareness
How Social Media is Changing the Way We Increase Awareness In a world where social media saturates our everyday perception of reality, some of us question the significance of Facebook statuses, the importance of 140 character commentaries, and the infl …
By: Today's Business on 09/21/16
3 Reasons Why Facebook Rejected Your Ad
Facebook is an excellent platform to run advertisements for your business. With over 1.7 billion monthly active users on Facebook and 1.1 billion daily active users on Facebook, there is no good reason why your business is not advertising on this …
By: Today's Business on 09/19/16
7 Instagram Accounts That Will Enrich Your Life
Disclaimer: while I truly believe following these accounts will drastically change your life, this is completely based on my OPINION. No facts whatsoever. But if it helps make my case, I do spend 60% of my day on Instagram. Some might even call me an e …
By: Today's Business on 09/14/16
The Impact of SEO on an Orthopedic Practice
Executive Summary: Right now, potential patients in your area are searching online for an orthopedic practice. The proper SEO techniques are necessary in order for a practice to gain visibility through search engines. Orthopedic SEO results in connecti …
By: Today's Business on 09/12/16
4 Ways Orthopedic Surgeons Can Be Successful on Social Media
How to Create a Successful Social Media Campaign Social media can be a scary place for the medical universe. However, social media platforms are the perfect spot for doctors to connect with current and potential patients, colleagues, and the surroundin …
By: Today's Business on 09/12/16
5 Ways to Stay Focused and Motivated Around the Office
A phone call, a nearby conversation, meetings, and daily workload: What do these things all have in common? Each can be distracting when it comes to the office environment, which leads to a lack of motivation. The workplace is full of distractions, but …
By: Today's Business on 09/07/16
What is SSL & Do You Need It?
Secure Sockets Layer, better known as SSL, is a cryptographic protocol designed to provide communications security over a computer network. SSL is used for web surfing, internet faxing, voice-over-IP and is used by, but not limited to, big time website …
By: Today's Business on 09/06/16
Should My Business Be On Twitter?
Plain and simple… YES. Q: But how can you say yes when you don’t even know what my business does? A: It doesn’t matter. Regardless of all the good or not so good things you’ve heard about Twitter, it is still the 3rd largest social media platform on th …
By: Today's Business on 08/30/16
Tips for Designing a Book
Hey you! You’re just exploding with ideas, aren’t you? A new story, a great design, a collection of illustrations…but where are you going to put all of this creativity? Well, a printed book is an excellent solution! Years ago, organizing your epiphan …
By: Today's Business on 08/26/16
Tips for Building Your Brand’s Following on Twitter
Getting Twitter followers is easy. Throw 20 bucks into some sketchy app and you can pick up a few thousand followers faster than you can say Jack Robinson. Image Source Getting the right Twitter followers are not easy. Sure, big follower numbers look g …
By: Today's Business on 08/22/16
How-To Rate a Website
At Today’s Business, the digital development team is often required to conduct a website rating, whether it is of a competitor’s website or for a potential client. Our professional opinion might not be enough to convince a client that they need a new …
By: Today's Business on 08/17/16
Five Apps to Boost Productivity At Work
You have apps to keep in touch with your friends, apps for traveling, so why not download some new apps to help you at work? Whether you’re responsible for communicating with clients, creating custom graphics, or building websites, it is crucial for di …
By: Today's Business on 08/16/16
Motivating Millennials
Did you know that by 2020 nearly half of the U.S. workforce will be millennials? That’s only four years from now! Believe it or not, millennials are taking over the world. Okay, maybe not the world, but we are definitely making our mark on the workplac …
By: Today's Business on 08/11/16
Student-Athlete to Marketing Agency
Student athletes know what it takes to be a part of a team. It’s in their nature. But why do student athletes make for model employees? Sports are not just a game; they teach life lessons and prepare young adults for the road ahead. According to the NC …
By: Today's Business on 08/08/16
Peyton Manning’s Marketing Gift to Budweiser
The Super Bowl is one of the biggest advertising days of the year. A mere 30 seconds of airtime could cost you a whopping 5 MILLION dollars. Companies are happy to dish out the cash if it means establishing brand loyalty and ultimately driving sales. M …
By: Today's Business on 08/04/16
What Restaurants Can Learn from Buzzfeed’s ‘Tasty’
You’ve probably heard of, or seen, the viral videos by Buzzfeed subsidiary “Tasty”. Whether you are trying to make homemade Crème Brûlée or Guacamole Onion Rings- Tasty has you covered. This online sensation was an instant hit with their minute long cl …
By: Today's Business on 08/01/16
How to Use Google Search
The world’s most famous search engine, Google, processes a staggering 1.2 trillion searches per year worldwide. Whether it’s for a business purposes or simply searching the web, everyone is using Google on a day-to-day basis. Little did we know, most o …
By: Today's Business on 07/27/16
5 Social Media Platforms to Explore in 2016
Look out Facebook, rising social media platforms are coming for you! Social media marketers should always be on the lookout for new and exciting social media sites and applications. Here is a list of 5 social media platforms we believe you should explo …
By: Today's Business on 07/25/16
Do Us a Flavor and Use Social Media: How Lay’s Tapped Into Social Media
Creatively promoting a product that has been on the market for decades isn’t always an easy task. So how do you take a decade old product like potato chips and make them new and exciting? America’s favorite potato chip brand has taken to modern and eng …
By: Today's Business on 07/20/16
The Importance of Remarketing for Businesses
You may be asking, what is remarketing? Remarketing is essentially those display or text ads users see on the side of websites when browsing the internet and conducting a search. As a business, a remarketing campaign helps you show your ads to people t …
By: Today's Business on 07/18/16
What Most Digital Marketing Agencies Won’t Tell You …But We Will
Are you looking to invest in a digital marketing agency, well you have come to the right place then! Digital marketing agencies can be extremely helpful in many ways for getting your business ranked in search engines, however, do not put your fate into …
By: Today's Business on 07/14/16
8 Efficient Tips for Adobe Photoshop CS6
1. KEYBOARD SHORTCUTS Learning keyboard shortcuts means less time using your mouse and more time actually designing. You can use the preset shortcuts that come with the program or you can customize the ones you use the most! Go to Edit > Keyboard Sh …
By: Today's Business on 07/12/16
Transition Between Digital and Print Design
Marketing is definitely one of the fastest-growing fields around and that means a lot of change has been taking place. What does this mean for graphic designers? Well, with new marketing strategies through social media and user-based advertising there …
By: Today's Business on 07/08/16
5 Apps You Need to Download Right Now
With so many incredible apps out there, it can be difficult finding the right one to meet your needs. Use this guide to determine which apps should definitely be on your smartphone right now. Timehop Timehop has been around for little while but it’s st …
By: Today's Business on 07/05/16
Acc’s Guide to Keyword Research in 2016
When starting any kind of SEO strategy, the most important factor that determines a campaign’s success or failure are the keywords chosen. Keywords will be the driving force for the content created for a client in terms of blogs and service pages. The …
By: Today's Business on 06/29/16
8 Minors that Complement Public Relations Majors
The public relations field is known for its endless possibilities. Being that it is very vast, you are not confined to one type of work. Just the switch from agency to in-house can be a whole new world. These many different possible directions can be m …
By: Today's Business on 06/27/16
The Best Business Listings to Have (And Which to Avoid)
For businesses new and old, maintaining and spreading accurate information about your business is essential for growth. One of the ways we do this is through business listings on various sites. While there are many that you should definitely list on, t …
By: Today's Business on 06/22/16
Content Marketing 101: Why Your Business Needs It
Before I start explaining why your business needs content marketing, I should probably start off with what content marketing is. Content marketing is a lot of things, but as my boss Billy Ash, CDO at Today’s Business so eloquently put it, “content mark …
By: Today's Business on 06/20/16
Facebook vs. YouTube Video Ads
Facebook vs. YouTube: Where Should You Put Your Video Ad? For a client whose goal is an increase in video views, Today’s Business ran the same video as an advertisement on both Facebook and YouTube. The results were as follows: Facebook YouTube Impress …
By: Today's Business on 06/20/16
The Netflix/Social Media Paradox
Remember when the only way you could watch an episode of a show you liked was to sit down in front of the TV at the exact time the show was airing, and watch it, commercials and all? Yeah, neither do I. Less and less people are watching traditional TV …
By: Today's Business on 06/15/16
Acc’s Guide to Link Building in 2016
Acc, the Senior Digital Developer at Today’s Business, is in charge of having his clients show up in top search engine results. While he was working on a client’s SEO, he saw some success with keywords. However, the site rankings were still relatively …
By: Today's Business on 06/13/16
Content, Content Everywhere. But Really, Where Is It?
Content is everywhere, you just need to know where to find it. You don’t need to be physically at a particular destination to acquire unique, original content. The benefits are two-fold: you are engaging with fans across social platforms that took the …
By: Today's Business on 06/09/16
The 2016 Election: How Social Media Comes Into Play
This isn’t the first year that social media has played into politics. In 2008, President Barack Obama gained huge influence with his (and his campaign team of social media savvy millennials) ability to successfully bring political discourse into social …
By: Today's Business on 06/07/16
Eat Vicariously Through Your Instagram Feed by Following These 6 Accounts
Whether you’re guilty of Instagramming a picture of your brunch or obsessively stalking #eeeeeats, there’s no denying that Instagram is the best social media platform for foodspiration. There are over 160 million posts tagged #food along with over 45 m …
By: Today's Business on 06/02/16
WooCommerce Update 2.5: Dashing Dolphin
WooCommerce is beloved for its simple and easy-to-use process that gives the world the ability to sell anything, operating as an open source e-commerce plugin for small to large-sized online merchants who utilize WordPress – a popular platform used to …
By: Today's Business on 05/31/16
4 Tools All PR Pros Should Be Using
Help A Reporter Out Image via HARO Help a Reporter Out (HARO) is a service represented by Cision. HARO is one of the most popular sourcing services that connects journalists with expert sources in order to meet deadlines while enabling brands to tell t …
By: Today's Business on 05/25/16
Black Hat SEO and How To Avoid It
What is Black Hat? Black hat is a term often used to describe a villain or someone with malicious intent. In the world of computers it is often seen in accompaniment of hacking, or in this case, search engine optimization (SEO). There are various re …
By: Today's Business on 05/23/16
The Best Facebook Ads For Businesses
Facebook is the largest social media platform in the world. There are over 1.55 billion monthly active Facebook users worldwide. Facebook is an essential tool for businesses to grow their brand awareness. It is very important to know what types of adv …
By: Today's Business on 05/19/16
How to be a Successful Account Manager
If you have a passion for people, being around them and learning and helping them, then the Account Manager position may be for you. Being an Account Manager allows you to work with individuals and improve their businesses every single day. To succeed …
By: Today's Business on 05/16/16
Everything You Need To Know About Twitter Ads
Twitter has over 310 million monthly users. Twitter is a social platform used to get the latest news and trends from around the world. Businesses can take advantage of Twitter advertisements to gain more followers for brand awareness, to drive people t …
By: Today's Business on 05/11/16
Social Media Stars Who Became Famous IRL
IRL= In Real Life Fame has become more accessible than ever, because there is this new way to attain it sitting in our back pockets. As it turns out, social media can actually be used for more than just showing off pictures of your baby, your half eate …
By: Today's Business on 05/09/16
How the NHL uses Social Media
As a fan of hockey, you used to have to wait for tomorrow’s newspaper or the TV news at night to see content from your favorite team. However now more than ever, hockey fans are going social to look for content on their favorite NHL team. The NHL recog …
By: Today's Business on 05/04/16
Three Films That Used Social Networking To Generate Major Buzz
Throughout the history of film, studios have continually had to figure out new ways to market their product as technology has evolved. Initially they were limited to print advertising, which is still a major promotional tool when it comes to one-sheet …
By: Today's Business on 05/03/16
Team Success on the Court and Online – Does it Correlate?
On the court success is difficult enough, but does it translate to a successful online and social media presence? Many factors come in to play; numbers can be based on current players (or even former), team history (or lack thereof), city they play in, …
By: Today's Business on 04/25/16
Social Media Marketing: Content Strategies to Rock Each Platform pt. 2
In my last blog, Social Media Marketing: Content Strategies to Rock Each Platform pt. 1, I discussed platform specific marketing strategies for Facebook, Twitter and Instagram. In this blog, I will be discussing platform specific strategies for Pintere …
By: Today's Business on 04/19/16
10 Ways You Can Grow Your Fitness Following
These days, people are always trying to find ways to grow their social media audience. A simple search on Google will provide you with 50 different ways to do so. What makes the fitness industry so different is that you can’t use one of these cookie cu …
By: Today's Business on 04/13/16
Marketing to Gen Y Consumers
Generation Y, also known as millennials, are a key demographic in the consumer market. Building a rapport with this generation can be extremely beneficial to a company. We are dubbed the “digital natives” so marketing to our generation is done mostly t …
By: Today's Business on 04/06/16
5 Adwords Fails (and how to avoid them)
Being careless with Adwords can drastically change the message of your ads. These errors will occur mostly due to an out of date website, contextual keyword errors, or not setting grouping keywords properly. Below are 5 Adwords fails and our recommenda …
By: Today's Business on 04/04/16
Top 5 Social Media Pranks
You’ve just been Rick Rolled by the #TBTeam! Happy April Fools Day!
By: Today's Business on 04/01/16
Real Time Engagement in 2016
As more customers flock to the Internet to communicate with businesses, the more important real time engagement becomes. Customers do not only want a response, they expect one, and expect it quickly. With live streaming, instant communication and updat …
By: Today's Business on 03/30/16
When Change Isn’t Welcomed: Backlash to the Algorithm
As human beings, we hate the idea of change. We intrinsically resist it. Change is often imposed upon us, therefore, we don’t have time to process it or understand the benefits of the change. It takes us out of our comfort zone. The question comes to m …
By: Today's Business on 03/29/16
5 Design Tips for Non-Designers
At some point or another, even non-graphic designers need to design something. When the time comes to make crucial design decisions, most people don’t really know what they’re doing, so they rely on what looks good to them. Fortunately enough for you n …
By: Today's Business on 03/28/16
Why Social Influencer Marketing Is Valuable for Businesses
Anyone on social media is bound to be following at least one social influencer. Whether it is a favorite celebrity of yours, an account posting some motivational quotes, or some sort of parody account- these are all social influencers. Ever notice that …
By: Today's Business on 03/23/16
Social Media Swipeout
Spring is in the air! While you might be spring cleaning around the house, it might be time to take a look at your social media, too! When you become a social media junkie like me, you can’t help but to post and follow almost everything and everyone. B …
By: Today's Business on 03/21/16
2016 March Madness – Battle of the Twitter Accounts
March Madness is a month long holiday for some people, and filling out a bracket is a ritualistic experience. Image via Pinterest Everyone has their own unique way of going about filling out their bracket. Personally, as an Indiana Grad, I tend to lean …
By: Today's Business on 03/17/16
Marketing Madness: March Madness and the Marketing World
The Super Bowl has met a contender when it comes to dominating the media for a sporting event. It’s that time of the month for the NCAA March Madness Tournament. It’s only fitting that at the same time, it’s marketing madness. March Madness advertisers …
By: Today's Business on 03/14/16
Know Your PR Jargon
If you’re unfamiliar with PR jargon, chances are you have no idea what this blog post is even about. Well if you’re in any way involved in the public relations industry, you’ve come to the right place either way. Let’s start off with the basics. Jargo …
By: Today's Business on 03/10/16
What Google’s Adwords Update Means For Businesses
Google recently made a global update showcasing that ads on Google’s search engines will only have ads showing on the top and bottom of Google searches. They removed ads on the right sidebar and now only product listing ads will be displayed on the sid …
By: Today's Business on 03/07/16
5 Ways to Use Twitter Polls to Boost Business
Ever since their release , Twitter polls are taking the Twitterverse by storm. The traditional ways of taking a poll, whether it be tracking replies, using hashtags, or asking your followers to retweet for one option or favorite for the other is now pa …
By: Today's Business on 03/02/16
An Account Manager’s Guide to Organization
Account Managers are a company’s direct contact for clients and liaison between them and the rest of their company. Whether its gathering information for a client’s website or juggling requests for the graphic designers, the account manager must be kno …
By: Today's Business on 02/29/16
#OscarsSoWhite: Social Media As Social Awareness
This Sunday, Hollywood royalty will descend upon the Dolby Theater for the 88th Academy Awards ceremony. However, for the 2nd year in a row, a heavy cloud weighs over the proceedings, as audiences have been vocal on social media about the show’s lack o …
By: Today's Business on 02/26/16
#DamnDaniel! Back at It Again with the White Vans!
Every month there is a new video or meme that instantly becomes popular throughout the Internet. An Internet meme is defined as an activity, concept, catchphrase or piece of media that gains traction and spreads rapidly via the Internet. If you are act …
By: Today's Business on 02/24/16
The Good, the Bad and the Ugly of Yik Yak
Have you ever been hesitant to send out a tweet because your name is attached to the message? Well, with the social media mobile application, Yik Yak, you will never need to subtweet again! Yik Yak allows users to create and view anonymous “Yaks” withi …
By: Today's Business on 02/22/16
Communicating With Your Design Team
Graphic Designers are timid creatures with fragile sensibilities. Approaching them in their natural habitat can be risky business if you are ill-prepared for the oddball communication mishaps or flighty gestures of artistic passion which may ensue. If …
By: Today's Business on 02/17/16
How Businesses Can Take Advantage of Instagram Ads
Advertising on Instagram is finally available for all businesses. Instagram has over 400 Million Users and it is the perfect platform to host mobile ads. Now big and small businesses can take advantage in advertising through this social platform to tar …
By: Today's Business on 02/15/16
Top 10 Pick up Lines for Tinder
The social dating application, Tinder, has become a major success in recent times. The new wave of mobile dating apps has made it convenient for young adults to set up a profile and start “matching” with other singles in seconds. The rise of these apps …
By: Today's Business on 02/10/16
5 Tools Everyone in the Digital Marketing Industry Should Be Using
Digital marketing is essential for businesses these days, but the planning and implementing all that goes into a digital campaign is not easy, whether your targeting your products or services to businesses or consumers! Take it from a digital marketer …
By: Today's Business on 02/08/16
Twitter Beef: Kanye West vs. Wiz Khalifa
When we rang in 2016 a mere month ago, many were expecting the battle of the year to take place in many different arenas. Perhaps it would be on the silver screen with Batman v. Superman: Dawn of Justice. Or in the NFL Playoffs with the final chapter o …
By: Today's Business on 02/05/16
Cali Carting: A Digital Marketing Case Study (December ’14- December ’15)
Executive Summary Today’s Business was hired by Cali Carting to enhance their small online presence. Services provided to this client included development of a mobile site, organic SEO, and social media development and management. After implementing al …
By: Today's Business on 02/04/16
5 of Your Favorite Brands That Have Killed It On Twitter
While social media may not have been originally created as a marketing tool for big brands, it has certainly become one. Especially Twitter, because of its immediacy and ability to connect just about anyone in the world. Brands can use their Twitter to …
By: Today's Business on 02/03/16
Brooklake Country Club: A Digital Marketing Case Study (March ’13-August ’13)
Executive Summary Today’s Business was hired by Brooklake Country Club to provide Social Media Management and SEO Services. Through consistent social posts, responding, and search listing optimization, Today’s Business has been able to increase the onl …
By: Today's Business on 02/01/16
What Content Management System (CMS) to Choose for Your New Website
Content management systems, or CMS, have been around since the late 1990’s. They allow publishing, editing and modification of content through a central interface. There are many different types of CMS available for use, with a handful being widely use …
By: Today's Business on 02/01/16
5 Apps for Innovative Instagram Content
The ‘Gram is a vast universe filled with endless possibilities. Really though, if you are using Instagram it is imperative to show that you are with the times and on top of the latest apps and software out there that can help you design unique c …
By: Today's Business on 01/27/16
The Digital Public Relations Formula
Technological advances in recent years are the cause for the substantial progression of the digital world, which in turn has evolved aspects of everyday life. Educational systems benefit from tutoring programs and online classrooms, while the medical f …
By: Today's Business on 01/25/16
5 SEO Practices You Should Still Be Using in 2016
As 2016 is in full swing, this means tons of content related to what you should be doing in the New Year and obligatory top 5 lists. In this blog I am going to break down the 5 SEO practices I feel will not be phased out in 2016 and need be continually …
By: Today's Business on 01/20/16
Social Media Trends to Know in 2016
A New Year always brings excitement and change! As we reflect on all of our accomplishments and new resolutions, we begin to think of everything to look forward to in 2016. We all know social media changes daily, but a few trends begin to emerge as we …
By: Today's Business on 01/18/16
What “Google A Year in Search” Says About the World
As we approached the final days of 2015, Google revealed their top global and U.S. searches for the year. We ‘Google’ just about everything- the sad, the serious, and the absolutely ridiculous. It is something the majority of us can say we do on a dail …
By: Today's Business on 01/13/16
The 10 Best Photobombs of 2015
Before we dive into the best photobombs of the past year, can you tell me when the first photo was bombed per se? Yeah, me neither; however, according to a quick Google search, it could be this photo taken by Mary Dillwyn in 1853… Image Source Just l …
By: Today's Business on 01/11/16
Insurance Agency: Digital Marketing Case Study
Executive Summary: An insurance agency with a narrow target audience hired Today’s Business to instill a comprehensive digital marketing strategy. Today’s Business provided the following services: responsive website design, social media, SEO and SEM. …
By: Today's Business on 01/06/16
The Rise of AdBlock in 2016
The Facts about AdBlock in 2015 AdBlock, those who are not aware, is a plugin for the chrome browser that hides ads on websites, videos on YouTube, and search engine result pages. In 2015, this form of ad blocking cost publishers nearly $22 Billion dol …
By: Today's Business on 01/06/16
What to Expect When Interning at Today’s Business
When you tell your friends and family that you have an internship, there is a good chance you will get at least one of these responses. They might say “Wow, that is great!” or “How many cups of coffee have you picked up today?” Many thoughts ran throug …
By: Today's Business on 01/04/16
A Letter from the CEO
As my alarm goes off at 4:30am every morning, I roll over and start sending emails to myself with the five things I want to tackle for that day. Usually they are reminders or new ideas I had before going to bed that night. Though I know it is not susta …
By: Today's Business on 12/28/15
Social Media Fails of 2015
Some might say that using social media is an art form. At Today’s Business, we take pride in our social media techniques, so when we come across social media fails, they make us cringe a little bit extra. Most social media fails come from the everyday …
By: Today's Business on 12/23/15
The New Facebook Update
As always, social platforms are always updating to stay relevant with their users. You saw this precisely in my last blog about Snapchat’s new update. Facebook recently launched their new round of updates and they are actually pretty interesting. Faceb …
By: Today's Business on 12/21/15
Building a Website: From Start to Finish
For people without experience in the field, it can seem like an impossible and daunting task to create a website. It is simply something that you do not know how to do, so you do not try. Below, I have broken down the website building process into 6 …
By: Today's Business on 12/16/15
How to Utilize A Large Social Following To Help With Market Research
What’s your definition of marketing? Have you ever taken the time to think about how YOU define marketing? Before I blow your mind with the easiest and simplest definition of marketing, let’s first check out the dictionary definition courtesy of Merri …
By: Today's Business on 12/14/15
Recipe for Business Blogging Success
Ingredients: SEO Strategy (CM) Topic For your audience Links Share-ability Attention Grabbing Title Pictures Consistency Brand Awareness Combine all ingredients and share. Sound easy enough? In reality, keeping up with a business blog might seem …
By: Today's Business on 12/09/15
Three Steps to Creating the Best Facebook AD
Graphic design is very important in the digital industry, as it creates brand awareness and is crucial in advertising. This is especially important when fans visit the Facebook page of their favorite brand, restaurant, or bar and the first thing they s …
By: Today's Business on 12/07/15
How Personality Theories Affect Social Media Engagement
Understanding social media habits is derived from understanding your own personality type. Myers-Briggs type indicator (MBTI) is a self-examining survey designed to indicate psychological preferences on how people perceive the world and make decisions. …
By: Today's Business on 12/02/15
What you Need to Know about Facebook’s New Reactions Feature
Well, it’s not the “dislike” button that everyone thought was coming, but Facebook recently announced that it was starting to test a new addition to its infamous “like” button. Meet Reactions, Facebook’s attempt of the wildly famous emoji trend. While …
By: Today's Business on 11/30/15
5 Ways to Become a Top Intern
At Today’s Business, our TB University (Internship) Program has continued to help us recruit future employees and educate college students about this growing industry we all love. We have had hundreds of students pass through our program, and love bei …
By: Today's Business on 11/25/15
Tweets: A New Addition to the Google Arsenal
Beginning in May of 2015, Google and Twitter agreed to a deal that would establish Tweets to show up in mobile Google searches. Makes sense, as Twitter is mostly a mobile platform. But recently you may have noticed that tweets have now begun to pop up …
By: Today's Business on 11/23/15
3 Ways to Run A Successful SEM Campaign
Google Adwords plays a tremendous role in how you advertise online. Now you are able to show your ads to people who are interested in your product or service. You can also reach potential customers through multiple devices such as desktops, tablets, a …
By: Today's Business on 11/18/15
Motivating Millennials: 5 Influencers to Follow on Social Media
Generation Y is undeniably the most tech-driven yet misunderstood generation. While some may argue we have a get rich quick/ stay at home mentality when it comes to work, Millennials are actually making their own way in society and beating the odds. No …
By: Today's Business on 11/16/15
5 Ways to Become Famous on Periscope
Have you ever wondered how some people are able to accumulate tons of new followers and engagement on their social media platforms? Do you wish there was a new and exciting app where you could finally attain fame? Well you are in luck, the social live …
By: Today's Business on 11/11/15
Local Search Ranking Factors for 2015
Moz conducted their annual survey with industry experts from companies such as DealerOn, AttorneySync, and Local SEO Guide. Moz asked them to rate ranking factors across localized organic and pack results. The results from this survey provide tons of i …
By: Today's Business on 11/09/15
7 Signs Your Business Should Invest in Social Media
If you haven’t thought about using social media to your benefit yet, it’s about time that you started! It doesn’t matter what kind of business you have, social media has a platform and a strategy that will work for you and your business. It’s important …
By: Today's Business on 11/04/15
How to Get the Most Out of Your Press Release
PSA: The press release is not dead! You just have to know what to do with them. Get the Most Out of Your Press Release Whether you’re dealing with your first or your hundredth press release, there is always room for improvement to make sure you’re gett …
By: Today's Business on 11/02/15
The Next “Big Thing” On Snapchat
Since 2011, people have been instant messaging photos using this thing called Snapchat. Since then, it’s taken the world by storm. In May 2014, according to Snapchat, the app’s users were sending 700 million photos and videos per day, while Snapchat S …
By: Today's Business on 10/28/15
Are You Addicted To Social Media?
Are You Addicted To Social Media? Hint: you probably are. If you’re between the ages of 18 and 49 and own a smartphone, you’re probably on social media in some way, shape or form. 45% of Facebook users, 32% of Instagram users and 22% of Twitter users a …
By: Today's Business on 10/26/15
How to Get Started with SEO
Search Engine Optimization (SEO) is the practice of organizing your website’s content and code to improve each page’s organic rank. Organic rank refers to results that appear on a search engine that are not paid for. This is important for websites, i …
By: Today's Business on 10/21/15
Top 3 Stats on Google Analytics
Very often I get the question, what is working on my website? My typical response is, “let’s check Google Analytics”. Google Analytics is a book, it will uncover everything that is working and not working on your website. In this blog we will go over t …
By: Today's Business on 10/19/15
SEO and Content Marketing: Why They Need Each Other
SEO and content marketing go together like peanut butter and jelly, you can have them by themselves but they complement each other oh so perfectly! As content marketing practices inch their way into SEO strategies, there have been several claims that c …
By: Today's Business on 10/14/15
Social Media Marketing: Content Strategies
Social Media Marketing: Content Strategies To Rock Each Platform pt. 1 So you’ve finally bought into this social media marketing thing, but now you have no idea where to start. Deep breaths — everything is going to be just fine! First, congratulate yo …
By: Today's Business on 10/12/15
Response Team: Social Media Monitoring Do’s and Don’ts
Response Team: Social Media Monitoring Do’s and Don’ts Good morning/afternoon/evening , The following comment/message/mention came in via Facebook/Twitter/Instagram. Please let us know how you would like us to respond, and we will do so accordingly. …
By: Today's Business on 10/07/15
Social Media: Then vs. Now
Social Media: Then vs. Now While social media didn’t explode until after the millennium, its roots can be traced back to the 1990s and the dawn of the Internet. The major platforms that people use now such as Facebook, Twitter, Instagram, and Y …
By: Today's Business on 10/05/15
NJOI: Search Engine Marketing (SEM) Case Study (Apr. ’15 vs. Apr ’16)
Executive Summary: Today’s Business was tasked with improving the Search Engine Marketing (SEM) campaign of client New Jersey Orthopaedic Institute (NJOI). After a full calendar year, the improved campaign resulted in the following metrics: April 2015 …
By: Today's Business on 09/30/15
Google Map Pack Update & The Need For Local SEO
In early August, Google made a huge change to its local map pack. This change is redefining the way searching for a local business is done. The new listing results for local businesses in search changed from the previous 7-pack where seven local busine …
By: Today's Business on 09/30/15
Westminster: A Local Awareness SEO Campaign
Executive Summary Today’s Business was hired by Westminster Management to provide Local SEO for 9 different apartment complexes. Through listing optimization, offsite content marketing and overall search optimization, Today’s Business has been able to …
By: Today's Business on 09/29/15
How To Design and Keep Your Sanity
There are a dozen reasons why I love doing graphic design – the first being that I get to do something I love and I’m passionate about every day. (I’m also passionate about wearing pajamas to work but this is for another time.) However, along with all …
By: Today's Business on 09/28/15
LinkedIn: More Social than Networking?
Ever receive an endorsement from someone you don’t know, or a random connection request with no message or follow up email? You’re not alone. As a young professional, it is important to keep LinkedIn updated with milestones and skills. However, there a …
By: Today's Business on 09/25/15
How to Protect Your WordPress Site from Hackers
As a business, one of your most vital assets is your website. Not only does it create a digital storefront to sell your product on a global scale, but it also houses your company and brand’s reputation. A well thought-out, eye-catching website will say …
By: Today's Business on 09/23/15
Mind Your “I’s” and “G’s”: Proper Instagram Etiquette for 2015
Instagram has become a huge and, dare I say, almost essential part of our daily routines. It’s basically a scrapbook for the modern age–if used correctly, of course. You want be able to put your photos on display, while also appealing to your follower …
By: Today's Business on 09/21/15
3 Reasons Why KPI Reporting Maximizes Performance on Facebook & Twitter
You might be asking, what does KPI stand for? KPI stands for Key Performance Indicator. The reason why these reports are essential to the growth of your social media campaign is because it gives you information regarding how each Facebook post or Twee …
By: Today's Business on 09/09/15
5 Social Media Fails from the Sports World
Social Media has become such integral part of sports media and marketing that it has become the number one source for people to read their sports news, follow players they idolize, and debate over hot topics in the sporting world. This two way window a …
By: Today's Business on 08/26/15
What Does Your Instagram Filter Say About Your Personality
On Instagram, everyone is a photographer. With help from Instagram filters, boring cups of coffee and your very typical sandwich can be transformed into works of art. A lot can be said about your personality just by looking at your Instagram page. Let’ …
By: Today's Business on 07/17/15
Best Practices for SEO Success
From driving traffic by ranking higher on search engine results to maximizing content marketing campaigns and improving web advertisements, SEO can help a business build its brand, expand its reach and ultimately increase revenue. Think of it as PR for …
By: Today's Business on 07/16/15
How to Hit 20 Million Followers on Instagram
Building your brand on Instagram takes time and effort. Unlike Facebook and Twitter, which encourage brands to run paid ads, the majority of Instagram users are forced to grow their pages organically. Because of this, you’re probably wondering how one …
By: Today's Business on 07/09/15
13 Sports Twitter Accounts You Must Follow
The Baker’s Dozen: 13 Twitter Accounts Sport Fans NEED to Follow Sports and Social Media go hand in hand, and the Baker’s Dozen will try to fall somewhere in the middle. This originally started off as a weekly NFL column I did while a student at Indian …
By: Today's Business on 07/02/15
How To Grant Google Analytics Access
How To Grant Google Analytics Access Are you having trouble giving someone access to a Google Analytic account? Do not be afraid granting someone access to Google Analytics will only take a minute and we have a step-by-step process to help streamline t …
By: Today's Business on 05/28/15
7 Deadly Sins of Graphic Design
Erring may be human and forgiving, divine, but too many wrongs in the world of design can mean the end of your career as a good designer and the start of your career as…well a bad designer. (Or maybe it might be the end of your career as a designer i …
By: Today's Business on 05/18/15
What Kind of Selfie Taker Are You?
Image via ABC News Just last year, a study found that selfies leads to an increased popularity on Instagram. The evolution of selfies has found its way into the presence of social media, and ultimately into our culture. What would we do without selfies …
By: Today's Business on 05/13/15
Periscopes, Up! Live Stream Video Goes Social
As smartphones get smarter, stronger, and faster, the ability for anyone who owns one to become a real-time photographer or videographer is very real. With instant photo sharing integrated into mobile devices for Facebook and Twitter, apps like Instagr …
By: Today's Business on 04/10/15
Are Keywords Still Relevant in 2015?
While it is true that the importance of keywords to search engines is on the decline, it is not dead. The focus has merely shifted. In the past, Search Engine Optimization (SEO) utilized several outdated practices, such as stuffing keywords into a pa …
By: Today's Business on 04/07/15
Facebook Ad Targeting 101
Targeting on Facebook takes advertising to the next level. Now brands are able to share their ads to a specific target audience tailored to your business. Ads can be customized for your audience based on location, demographics, interests, and behaviors …
By: Today's Business on 04/01/15
6 Tips for Creating Engaging Content on Facebook
Getting your company on social media is a great way to communicate with current customers, as well as attract new customers. While having a social media presence for your brand is important, it is equally important that your presence be a positive one. …
By: Today's Business on 03/23/15
A Guide to Using Hashtags for Business
#Hashtags may #confuse those who are not well #versed in #SocialMedia, but they are #actually a #very #simple #concept. (Sorry for all the hashtags, just giving an example!) What is a hashtag you ask? To answer that question, we must start at the birth …
By: Today's Business on 03/18/15
5 Steps to Creating a Content Calendar for your Social Media
Facebook, Twitter, Instagram, oh my! How do businesses stay on top of their social media campaigns while still managing their business? A content calendar is a small step to take when organizing content for a business’ social media accounts. With so ma …
By: Today's Business on 03/16/15
How Do I Do this Affiliate Marketing Campaign Thingy?
Online Affiliate Programs are campaigns that compensate third party publishers for defined actions such as generating sales or leads. Affiliate Programs can be one of the cheapest and most powerful marketing campaigns for online retailers. Affiliate ca …
By: Today's Business on 03/11/15
Social Overload: 4 Signs You’re Going Overboard with Social Media
Are you obsessed with social media? Do you constantly find yourself interrupting your day to send a Snapchat of your lunch to friends? Or maybe taking a selfie becomes an hour long ordeal? Many users are so wrapped up in the latest social trends, that …
By: Today's Business on 03/09/15
6 Tips to Engage Your Restaurant’s Customers on Social Media
A successful online marketing campaign does not stop at creating quality content. By increasing engagement on your page, you are building relationships with new and old customers, which leads to more business. In order to keep your customers engaged on …
By: Today's Business on 03/04/15
4 Insta-Ways to Solidify Your Instagram Presence
Since its founding in 2010, Instagram has grown to over 300 million active users across the globe. For businesses, this means that Instagram hosts a large audience of potential consumers, ready to engage with your brand. Evidence tells us that prospect …
By: Today's Business on 02/26/15
5 SEO Myths to Overlook in 2015
This post was written by Anthony Acampora, Today’s Business’ Director of Digital Development. Each year, old SEO trends are phased out and new trends and tactics are ranted and raved about across industry websites, blogs, and forums. It’s often quite o …
By: Today's Business on 02/24/15
4 Key Social Media Stats You Need to Know
This post was written by Sean Doherty, one of our Account Executives. So your business is on Social Media, but what now? Is it even working? Aside from new fans or followers, which are important, there are so many statistics out there that it can be da …
By: Today's Business on 02/20/15
5 Rules of Engagement for Social Media Customer Service
As more and more companies get in the business of actively marketing on social media, they are exposing themselves to an entire new market of customers. Businesses are also getting involved with the loudest group of consumers in history, who are capabl …
By: Today's Business on 02/17/15
5 Tactics That Are Killing Your Web Content
The saying “Content is King” has been thrown around the SEO and Internet Marketing industries for the last few years now, and we’ve seen some brands take significant steps to solidify themselves as leaders in the content space. The issue that many busi …
By: Today's Business on 02/11/15
4 Ways to Keep Customers Coming Back to Your Restaurant with Social Media
There are hundreds of thousands of restaurants on social media, and every single one of them are competing for the same customers. If you want to use social media to keep seats filled on a nightly basis, there are certain approaches that are proven to …
By: Today's Business on 02/06/15
Ways to Get Your Practice Noticed on Facebook
Getting your medical practice noticed on Facebook can seem like a daunting task for those who are not social media “experts”, or your practice specializes in topics that you just don’t know how you talk about. For my inaugural Today’s Business blog pos …
By: Today's Business on 02/02/15
Tips to Design a Great Facebook Cover Photo
Whether you own a small business, a large brand or have your personal Facebook page, the cover photo is the first visual piece of content before they continue to the posts or photos. Studies have shown that viewers will blow right past the whole top se …
By: Today's Business on 01/28/15
How to Sell Using a Facebook Application
This post was authored by our Digital Developer, Will Landon. When I was younger, I was home from school one day because I was sick, I think I had a fever. So being sick at home and a kid I did what any other kid would do in my situation. I was channel …
By: Today's Business on 01/26/15
How to Achieve The Blue Tag: Getting a Featured Tag on Tumblr.
Social media marketing has taken over platforms like Facebook, Twitter, Instagram and Pinterest, but what about Tumblr? Tumblr is one of the less explored platforms, in terms of marketing, but, if utilized properly, can provide a company a huge audienc …
By: Today's Business on 01/23/15
Mistakes Brands Make on Social Media
This is part one of a series, authored by our Creative Director, Sha Kawash. In today’s world, almost everyone lives on social media. For this reason, a successful social media campaign can truly take your brand to the next level. Stand out amongst you …
By: Today's Business on 01/20/15
Facebook Analytics: What Do You Need to Know
Social Media marketing is changing the way people connect with one another. Facebook helps businesses attract new customers and drive in business. It is essential for businesses to have a social media campaign in order to start more conversations, bri …
By: Today's Business on 01/14/15
Today’s Business Signs Metro Exhibits
TODAY’S BUSINESS SIGNS METRO EXHIBITS Metro Exhibits Joins Today’s Business to become a Fully Digitally Integrated Company PINE BROOK , N.J. – Today’s Business would like to announce the addition of Metro Exhibits, the world leader in delivering …
By: Today's Business on 12/17/14
Today’s Business Signs Personal Trainer Marc Megna
TODAY’S BUSINESS SIGNS PERSONAL TRAINER MARC MEGNA CEO of Today’s Business shares excitement of working with his mentor once again. PINE BROOK, N.J. – Today’s Business is excited to announce the addition of our newest client, Marc Megna. The former NFL …
By: Today's Business on 12/17/14
Facebook Ads 101
Got the new business’ fan page all set up? Added all your friends and family members to your page? Great, that’s the easy part. What many small businesses fail to understand, is that although you may have earned all of your fans, your posts only make i …
By: Today's Business on 12/04/14
Social Media and Healthcare: A Perfect Match
Use of social media in healthcare is increasing rapidly. Social media is a powerful marketing channel for all the industries and especially for the healthcare industry. The use of social media in healthcare has proved to be an effective strategy for ma …
By: Today's Business on 12/04/14
TB University Culture
Interning with Today’s Business has been a great learning experience in many ways. Aside from the actual fundamental skills related to the field of Communication, specifically marketing and public relations, that I have obtained, I have had the opportu …
By: Today's Business on 12/04/14
How Much Should I Spend on Social Media Marketing?
According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return. They know this because they’ve been tracking the transactional data from direct mail, paid search, direc …
By: Today's Business on 12/03/14
Developing a Winning Social Media Strategy
Consistency is an overlooked virtue when establishing your business’ social media presence. Customers and prospects should feel that they are interacting with one brand, not many different departments. A huge part of this consistency is creating a des …
By: Today's Business on 12/03/14
Amazology Case Study (March 1-22)
Executive Summary: Amazology came to Today’s Business looking to increase their brand awareness and gain a loyal customer base. To help them achieve their goals, Today’s Business created social media profiles on platforms they weren’t already active on …
By: Today's Business on 09/29/14
Cleveland Cavaliers Social Media Monitoring Case Study
By: Today's Business on 09/29/14
Barnabas Health: Rich Media Facebook Status Case Study
By: Today's Business on 09/29/14
Cabinets Direct USA: Case Study (November 2012- November 2013)
Campaign www.CabinetsDirectUSA.com `Today’s Business is a valued partner in my strategic marketing decisions and I rely upon their expertise to ensure I meet business goals.” -Dave Lubekin Executive Summary Today’s Business began working with Cabinets …
By: Today's Business on 09/29/14
IRMS Case Study: Patient Education via Social Media
Executive Summary: The following case study focuses on how Today’s Business’ social media marketing services were utilized in educating the patients of Institute of Reproductive Medicine and Science (IRMS) at Saint Barnabas in Livingston, NJ. At the sa …
By: Today's Business on 09/22/14
How Brands Benefit From Live Chats
Executive Summary A good website contains the following element: Good, visual design Relevant, high-quality content Call to action Mobile-responsiveness Easy navigation Challenges Even then, the average bounce rate of a website ranges between 35 …
By: Today's Business on 09/12/14
SEM vs. Social Ads: Where Are Your Conversions Coming From?
Executive Summary: When it comes to driving traffic to a website, the primary two online methods are through search and through social. For a nutrition company focusing on meal prep services, the main goal of the website’s traffic is to result in a con …
By: Today's Business on 06/30/14
A Fertility Center : A Digital Marketing Case Study
Executive Summary A Fertility Center hired Today’s Business to provide them with many different digital marketing services. These consisted of SEO & SEM services, website design, social media management, and creative digital services. Through searc …
By: Today's Business on 02/04/14
A Responsive Website Design Case Study
Executive Summary: Today’s Business was hired by Estling Village for the following digital marketing services: Social Media Website Development Search Engine Marketing (SEM) Search Engine Optimization (SEO) Nevertheless, this case study focuses primari …
By: Today's Business on 09/08/12
The Importance of Google Places for Local Businesses
Think of Google Places as the local, online Yellow Pages. Finding a product, service or just about anything is now easier than ever with the internet. An online presence is essential for a business so that customers can easily find you. According to Go …
By: Today's Business on 09/06/12
Pure Pita Case Study
Why Brands Should Repost User-Generated Content User-generated content (UGC) is defined as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of medi …
By: Today's Business on 09/01/12
When Patients Are Engaging With You on Social Media
Executive Summary: A large portion of the United States population works a weekday 9-5 job. This leaves weekday evenings and weekends for running errands, making appointments and handling other personal matters. For this reason, 24/7 monitoring of soci …
By: Today's Business on 08/23/12
4 Key Social Media Stats You Need to Know
So your business is on Social Media but what now? How do you know if it’s working? Aside from new fans or followers, which are important, there are so many statistics out there it can be daunting to know where to pay attention. The next step is learnin …
By: Today's Business on 01/01/70