By Tom Ottaiano, CEO, Today’s Business If you want to land the digital marketing job of your dreams, it’s time to start putting in the work and educating yourself. Digital marketing is no longer [...]
By Tom Ottaiano, CEO, Today’s Business I’ve always been an advocate for working from home. Some of the greater strides that I’ve made in my personal and business life I’ve achieved during work [...]
By Tom Ottaiano, CEO, Today’s Business 1. Search Engine Optimization Optimize Your On-Site Content Content is king these days and everything that you publish on your site should be [...]
Social Media has become essential for businesses, making real-time engagement extremely vital. So, why not take advantage of social media listening? It not only provides insight on your [...]
Stay in the loop with Facebook’s constantly changing environment! Typically, once you finally get comfortable with one change Facebook makes, they are switching it up and adding new things [...]
There have been many different takes on Snapchat’s recent Dancing Hot Dog frenzy. Some articles even goes as far to say the poor hot dog is hiding all of its fear, anxiety, and stress behind the [...]
In the field of search engine optimization, we’re constantly searching for strategies and software to make our work more streamlined and efficient. When using Google Chrome, there are several [...]
One of the growing recent trends in Search Engine Optimization field is mobile first traffic and as a result mobile first indexing. This is because Google and search engines alike are trying to [...]
There is a well-established fallacy that people generally don’t want to read long pieces of content online. The common complaints you may have heard to date could include, “I don’t have time to [...]
A competitor analysis is one of the most important aspects of the SEO process for a campaign and yet it gets overlooked time and time again. Figuring out your exact competitors and getting a [...]
By Tom Ottaiano, CEO, Today’s Business From Athlete to CEO. From a young age, I learned what it meant to be disciplined. My first experience with any kind of sport was when I was five years [...]
By: Tom Ottaiano, CEO, Today’s Business 1. There is no handbook. There is no tell-all book that is going to give you all the answers when it comes to starting and running a business. Real [...]
Attending a business related conference can be a great opportunity to meet with valuable decision makers and build long-lasting relationships. However, you can’t just show up and expect to [...]
As we see in every business sector, your customers’ primary attention has moved to digital. Healthcare is no different. Rather than just listening to what a doctor tells them, the patient now [...]
Live chats are perfect for customers that do not like to talk on the phone, have questions after hours, or are just too busy to reach out any other way. More and more companies are utilizing live [...]
Via Pixabay In today’s digital world, information is more prone to hacking than ever before, which creates a serious safety issue. Most websites can be developed and hosted on the Internet [...]
Within the medical field, it can be hard for doctors to hold a patient’s interest if an explanation involves jargon that they cannot grasp. While “Acute Viral Rhino Pharyngitis” may sound [...]
With various styles of design and different paths one can take, beginning a career or even a hobby in graphic design can be overwhelming. You could prefer to do print work or digital work, focus [...]
Giving your company a facelift might be necessary for survival, but that doesn’t mean you have to butcher your image in order to stand out above your competition. Staying relevant is tough [...]
The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your [...]
By: Billy Ash, CDO, Today’s Business 1. Schedule everything Achieving goals and completing tasks all starts with a schedule. When things are scheduled properly and a realistic timeline is set for [...]
Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year. First things first, the device [...]
The day has come. You’ve committed to business operations online. But how are you going to make your presence known? How are you going to take potential consumers and turn them into advocates? To [...]
Student athletes know what it takes to be a part of a team. It’s in their nature. But why do student athletes make for model employees? Sports are not just a game; they teach life lessons and [...]
Most of the website content we read nowadays is read on our phones. Any interesting blogs or news articles we see are just a simple tap away! Google knows this too and has made it the utmost [...]
In terms of Search Engine Optimization, or SEO, the main focus for years has been building links in order to increase your website’s organic search performance. This focus has changed as of late [...]
It is no secret that producing meaningful and concise content is the key to digital marketing. Gone are the days when users were accepting of content that was clearly written to plug a company’s [...]
Blogs can be an excellent resource if you’re seeking health, fitness, or medical advice. Professionals in these fields may be hard to get a hold of in person, but their blog posts can break down [...]
Content marketing can be a confusing concept to grasp. Different from traditional marketing methods, content marketing aims to do more than push a product to one specific audience. Using engaging [...]
