Digital Marketing Blog

Let’s lay some groundwork. You’re in healthcare, and you want to run ads because they can bring you more business than just having a website, directory listings, and social media. But what exactly are ads? Thirty years ago, they might have meant a billboard and a radio shout-out. Fifteen years ago, with the rise of […]

What is Local SEO? If you’ve ever heard the term ‘SEO’ or ‘search engine optimization’ and thought to yourself, “I know what that is. It’s just organic search,” you’d be on the right track. SEO is the practice of optimizing a website and external listings (more on ‘external listings later) so that they are easier […]

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What is an Orthopedic Merger? An orthopedic merger is simply a type of medical merger, which by definition is the absorption of one practice into another. The primary practice, or the one that will acquire the existing clinic or location, generally will brand the acquisition with its own name, logo, and messaging. From a marketing […]

The Challenge of Acquiring Surgery Patients for Your Practice Navigating the trenches of patient acquisition is a major challenge for most medical practices today, including surgery centers. In the digital age, having a strong online presence is crucial. With so many options available, it’s tough for a practice to stand out above their competition. Patients […]

How do you get more customers for your HVAC company? If you run an HVAC company, at some point you’re going to start thinking about marketing. You’re busy enough already, so the last thing you might want to have to deal with is social media, websites, or looking at data. Fortunately, you can still expand […]