Become a Part of the Team: Working at Today’s Business
By Tom Ottaiano, CEO, Today’s Business Team Oriented Environment At Today’s Business, we’re all in it together. We are not just a workplace of employees trying to get through the day. We are a [...]
5 Reasons Why Your Business Needs Social Media Marketing
By Tom Ottaiano, CEO, Today’s Business 1. Social Media connects you with your audience. Times are changing and the world of advertising is going digital. Social media has expanded its [...]
Social Media Listening: Why Your Business Needs It
Social Media has become essential for businesses, making real-time engagement extremely vital. So, why not take advantage of social media listening? It not only provides insight on your [...]
5 Things You Don’t Know about Facebook
Stay in the loop with Facebook’s constantly changing environment! Typically, once you finally get comfortable with one change Facebook makes, they are switching it up and adding new things [...]
Snapchat’s Dancing Hot Dog Epidemic
There have been many different takes on Snapchat’s recent Dancing Hot Dog frenzy. Some articles even goes as far to say the poor hot dog is hiding all of its fear, anxiety, and stress behind the [...]
The Secret Behind the Best Instagram Captions
In a society driven by social media platforms like Facebook, Snapchat, and Instagram, the things we post are woven into the very fabric of who we are. In an odd way, there is a subconscious worth [...]
10 Favorite Chrome Extensions For SEO
In the field of search engine optimization, we’re constantly searching for strategies and software to make our work more streamlined and efficient. When using Google Chrome, there are several [...]
How Does Mobile First Indexing Impact SEO?
One of the growing recent trends in Search Engine Optimization field is mobile first traffic and as a result mobile first indexing. This is because Google and search engines alike are trying to [...]
The SEO Benefits of Writing Longer Blogs
There is a well-established fallacy that people generally don’t want to read long pieces of content online. The common complaints you may have heard to date could include, “I don’t have time to [...]
How to Analyze Competitors for SEO Purposes
A competitor analysis is one of the most important aspects of the SEO process for a campaign and yet it gets overlooked time and time again. Figuring out your exact competitors and getting a [...]
Athlete to CEO: The Drive to Succeed Never Stops
By Tom Ottaiano, CEO, Today’s Business From Athlete to CEO. From a young age, I learned what it meant to be disciplined. My first experience with any kind of sport was when I was five years [...]
30 Rules I’ve Applied to Life as a CEO Before Turning 30
By: Tom Ottaiano, CEO, Today’s Business 1. There is no handbook. There is no tell-all book that is going to give you all the answers when it comes to starting and running a business. Real [...]
Tips to Make the Most out of Your Next Medical Conference
Attending a business related conference can be a great opportunity to meet with valuable decision makers and build long-lasting relationships. However, you can’t just show up and expect to [...]
3 Healthcare Marketing Trends for 2017
As we see in every business sector, your customers’ primary attention has moved to digital. Healthcare is no different. Rather than just listening to what a doctor tells them, the patient now [...]
Best Practices for Utilizing Live Chat on Your Website
Live chats are perfect for customers that do not like to talk on the phone, have questions after hours, or are just too busy to reach out any other way. More and more companies are utilizing live [...]
Why Medical Websites Need to be HIPAA Compliant
Via Pixabay In today’s digital world, information is more prone to hacking than ever before, which creates a serious safety issue. Most websites can be developed and hosted on the Internet [...]
4 Ways Infographics Can Help Your Medical Practice
Within the medical field, it can be hard for doctors to hold a patient’s interest if an explanation involves jargon that they cannot grasp. While “Acute Viral Rhino Pharyngitis” may sound [...]
5 Key Tips for Beginner Designers
With various styles of design and different paths one can take, beginning a career or even a hobby in graphic design can be overwhelming. You could prefer to do print work or digital work, focus [...]
5 Major Branding Fails
Giving your company a facelift might be necessary for survival, but that doesn’t mean you have to butcher your image in order to stand out above your competition. Staying relevant is tough [...]
How SEM Improves Your Healthcare Practice
The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your [...]
Small Business SEO Strategies that Produce Big Results
Small business often means a slender budget, and we understand how important it is for you to make every penny count. But boosting your search engine rankings isn’t a luxury, rather, it is more a [...]
Why Should Doctors Monitor Their Online Reputation?
Imagine going online, searching your name and finding people “reviewing” you. It wouldn’t be fun no matter how nice of a person you are. Let’s be real here, not everyone is going to like you. And [...]
Using Social Media as a Focus Group
Focus groups have been a marketing tool used to gauge consumers’ interest in a product since the golden age of traditional marketing. While they are known for being done in person or over the [...]
How Doctors Can Benefit From Snapchat
How Snapchat is Changing the Medical Profession Snapchat is a rapidly growing social platform, grossing over 100 million users to date worldwide. With 10-second clips that only last 24 hours [...]
The Best Startup Blogs to Follow
Building a startup can be hard, but thankfully many people and companies are willing to share their experiences and insights on what it takes to excel in the world of startup marketing. Blogs are [...]
5 Things I’ve Learned Since Becoming a CDO
By: Billy Ash, CDO, Today’s Business 1. Schedule everything Achieving goals and completing tasks all starts with a schedule. When things are scheduled properly and a realistic timeline is set for [...]
Email Marketing: Why Your Business Needs It
Leave the traditional ways of mailing in the past! With a little help from email marketing, growing your company can be easier than you think. Email marketing is an efficient way to market your [...]
3 Major Focuses for Digital Marketing in 2017
Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year. First things first, the device [...]
Your True Voice: Authenticity’s Role in E-Commerce
The day has come. You’ve committed to business operations online. But how are you going to make your presence known? How are you going to take potential consumers and turn them into advocates? To [...]
Student-Athlete to Marketing Agency
Student athletes know what it takes to be a part of a team. It’s in their nature. But why do student athletes make for model employees? Sports are not just a game; they teach life lessons and [...]
How to Write Website Content for Google’s Mobile-First Index
Most of the website content we read nowadays is read on our phones. Any interesting blogs or news articles we see are just a simple tap away! Google knows this too and has made it the utmost [...]
How to Improve Your Content Marketing Performance
In terms of Search Engine Optimization, or SEO, the main focus for years has been building links in order to increase your website’s organic search performance. This focus has changed as of late [...]
5 Ways to Create Medical Content That Resonates
It is no secret that producing meaningful and concise content is the key to digital marketing. Gone are the days when users were accepting of content that was clearly written to plug a company’s [...]
Top 10 Health and Wellness Blogs
Blogs can be an excellent resource if you’re seeking health, fitness, or medical advice. Professionals in these fields may be hard to get a hold of in person, but their blog posts can break down [...]
If Content Marketing Were A Movie
Content marketing can be a confusing concept to grasp. Different from traditional marketing methods, content marketing aims to do more than push a product to one specific audience. Using engaging [...]
