Digital Marketing Case Studies

The world of digital marketing continues to evolve rapidly. TB has developed case studies to showcase client success as well as trends in the digital marketing industry.

Featured Case Studies

#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study

Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.

Celebrity Goat Influencer Marketing Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.


All Case Studies

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Increasing Web Leads by 737% for a Cabinets & Countertops Company

Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1935. They’re also one of the longest standing clients of TB. At the time that Cabinets Direct USA signed with Today’s Business, they had set their goal as getting one contact form per day and they’d be happy. As we moved into 2020, TB recognized that updating the client’s location pages could provide a major boost to consistent lead generation, especially with budgets for advertising being cut at the start of COVID-19.

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Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift

Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing campaigns”. Today’s Business also won the 16th Annual Davey Awards Gold Award for this campaign!

Tripling the Conversion Rate of a Locations Page

Tripling the Conversion Rate of A Locations Page

Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017 IBJI had a new website developed to replace their old one. Today’s Business has been redesigning elements of the website since, including the /locations/ page in the spring of 2019.

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Taking over Digital Marketing during COVID: A Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic Clinic dominates their market with 58% of the market share in Raleigh despite being in a competitive marketplace with UNC Healthcare, Duke & Emerge all within a few miles of each other. They want to have their marketing keep them relevant and help them outrank competitors.

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Butcher Box Big Game Bundle Influencer Marketing Campaign

Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost all marketing and advertising channels. They particularly have strong investments in the affiliate, influencer, and podcasting channels working with major players like Joe Rogan, Morning Brew & Colin Cowherd. Butcher Box engaged with Today’s Business in the latter half of 2020 to help them explore new affiliate content partnerships.

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Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service

Learn how Today’s Business more than doubled the amount of monthly new customers acquired to a healthy meal delivery service’s affiliate program taking it from roughly 300 new customers per month to around 780 new customers per month!

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Breaking Sales Records Through Affiliate Marketing

FOCO shattered its single day bobblehead sales record by over 10X and sold out their entire inventory for the Alexander Ovechkin Goal Counter bobblehead which launched on March 12th.

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How We Improved The Speed of a Client’s Website by 60%

The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. The orthopedic group sports over 100 surgeons and physicians, and is now expanding into Indiana and further away from Chicago. In 2017, a new website was developed on WordPress by a third party and Today’s Business has been contributing SEO and website maintenance support from site launch – on.

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Providing a Retail Chain 600% ROI from Digital Marketing Campaigns

Ricciardi Brothers is a brick and mortar chain of 43 paint stores in New Jersey, Pennsylvania, and Delaware, affiliated with Benjamin Moore. Each year, Ricciardi Brothers traditionally runs 3 major summer sales that coincide with Memorial Day, 4th of July, and Labor Day. Today’s Business has been working with the brand for several years, serving as a multi-channel digital marketing agency all year round. In 2019, Ricciardi Brothers launched an e-commerce portion of their website that enabled ordering online for in-store pickup.

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Vegan Cheese Company Utilizes TB Influence to grow brand awareness in the USA

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Using Search Engine Marketing (SEM) to Drive Sales in Specialty Food

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How We Leveraged Facebook Ads to Generate Qualified Leads For a Luxury Real Estate Brand


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