Digital Marketing Case Studies

The world of digital marketing continues to evolve rapidly. TB has developed case studies to showcase client success as well as trends in the digital marketing industry.

Featured Case Studies

How to Increase Instagram Follower Growth by 5,553%

Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique approach beyond typical giveaways.

Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%

Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as possible.

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Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch

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How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing

Today’s Business works with BNE to assist new property lease-ups through social media marketing.

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Using Influencer Marketing to Improve Retail Relationships

Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…

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How Not Using “Near Me” Nearly Doubled “Near Me” Search Results

During the initial boom of users including “near me” within their searches, the modifier was applied liberally across’s website.

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#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study

Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.

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Celebrity Goat Influencer Marketing Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, & more.


Increasing Web Leads by 737% for a Cabinets & Countertops Company

Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1935. They’re also one of the longest standing clients of TB. At the time that Cabinets Direct USA signed with Today’s Business, they had set their goal as getting one contact form per day and they’d be happy. As we moved into 2020, TB recognized that updating the client’s location pages could provide a major boost to consistent lead generation, especially with budgets for advertising being cut at the start of COVID-19.

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Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift

Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing campaigns”. Today’s Business also won the 16th Annual Davey Awards Gold Award for this campaign!

Tripling the Conversion Rate of a Locations Page

Tripling the Conversion Rate of A Locations Page

Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017 IBJI had a new website developed to replace their old one. Today’s Business has been redesigning elements of the website since, including the /locations/ page in the spring of 2019.

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Taking over Digital Marketing during COVID: A Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic Clinic dominates their market with 58% of the market share in Raleigh despite being in a competitive marketplace with UNC Healthcare, Duke & Emerge all within a few miles of each other. They want to have their marketing keep them relevant and help them outrank competitors.

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Butcher Box Big Game Bundle Influencer Marketing Campaign

Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost all marketing and advertising channels. They particularly have strong investments in the affiliate, influencer, and podcasting channels working with major players like Joe Rogan, Morning Brew & Colin Cowherd. Butcher Box engaged with Today’s Business in the latter half of 2020 to help them explore new affiliate content partnerships.

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Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service

Learn how Today’s Business more than doubled the amount of monthly new customers acquired to a healthy meal delivery service’s affiliate program taking it from roughly 300 new customers per month to around 780 new customers per month!

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