Affiliate Marketing Services & Management

Promote your business online and increase sales via affiliates.

The Best Affiliate Marketing Agency

The affiliate marketing business is taking the industry by storm. Affiliate marketing is the process of paying a website a commission for promoting your goods and services, giving you untapped access to your demographic in a credible venue. If you do not know the ins and outs of affiliate marketing, you may wonder if this specific service is worth it. The reality is that affiliate marketing can work for businesses of any size and in any industry. By working with people who already have a legitimate following, you have access to opportunities that do not require developing a new consumer base and are already more likely to convert. Our expert affiliate marketing team will help you make the connections you need to push you towards business success.

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Our Affiliate Marketing Services

Today’s Business offers a variety of affiliate marketing services to meet your business goals and objectives. With years of experience in the digital marketing industry, we have extensive knowledge of the affiliate industry to help create a successful affiliate marketing program for your company. Our experts focus solely on you, providing the following affiliate marketing deliverables:

Affiliate Network Procurement

We take the time to ensure we set up the right affiliate program for your company’s needs. We procure, consult, negotiate, and set up terms and conditions for your affiliate contracts tailored to your company’s exact specifications.

Competitor Analysis

We identify and get to know your competitors by analyzing anyone targeting your potential customers or offering products or services similar to yours. Our team will provide you with the competitor data to help steer your affiliate program in the right direction.

Custom Recruitment Strategy

Our affiliate experts help you develop a partner portfolio by building a customized publisher recruitment strategy based on your target demographic, powering your sales and exposure.

National Media & PR Opportunities

As a part of our affiliate marketing strategy, we offer national media and PR opportunities to reach audiences, generate buzz about products, and drive results.

Conversion Analysis

We report on your different KPIs each month to measure your affiliate program’s success and provide you with additional suggestions and recommendations based on your program’s performance.

Fraud Monitoring & Management

Fraud can be a major issue in affiliate marketing for all industries. We help you flag bad partnerships and prevent fraud with our monitoring and management solutions.

Dedicated Account Manager

We will assign you a dedicated affiliate account manager. Our account managers take the stress and hard work out of managing your affiliates, arranging new promotions, and setting up links.

Affiliate & Publisher Support

Publishers get thousands of pitches every single day and are often overwhelmed. That is why we treat our publishers like royalty. We do everything in our power to make their lives easier and build their respect so that they return the favor and include our clients into revenue driving content.

Our Affiliate PR Services

More and more PR agencies are trying to learn affiliate marketing. Luckily, we know both worlds very well and have been able to merge the two together driving outstanding coverage and incremental sales lift to our clients!

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Affiliate Marketing Case Studies and Success Stories

How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing

Today’s Business works with BNE to assist new property lease-ups through social media marketing.

Using Influencer Marketing to Improve Retail Relationships

Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…

How Not Using “Near Me” Nearly Doubled “Near Me” Search Results

During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.

#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study

Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.

Celebrity Goat Influencer Marketing Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …

Increasing Web Leads by 737% for a Cabinets & Countertops Company

Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …

Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift

Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …

Tripling the Conversion Rate of A Locations Page

Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …

Taking over Digital Marketing during COVID: A Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …

Butcher Box Big Game Bundle Influencer Marketing Campaign

Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost a …

Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service

Learn how Today’s Business more than doubled the amount of monthly new customers acquired to a healthy meal delivery service’s affiliate program taking it from roughly 30 …

Breaking Sales Records Through Affiliate Marketing

FOCO shattered its single day bobblehead sales record by over 10X and sold out their entire inventory for the Alexander Ovechkin Goal Counter bobblehead which launched on …

View All Case Studies

Trust Today’s Business With Your Affiliate Marketing Work

When you put your affiliate marketing services in the hands of Today’s Business, you can rest assured that you are receiving services from a team that always has your best interests in mind. Our approach to finding affiliates for our clients is to generate as many high-quality partnerships as we can as fast as we can. We also stay hyper-vigilant when it comes to fraud, and in the case that it comes up, we will catch and address it as quickly as possible.

We take pride in our client-first approach by maintaining a primary focus on your business and delivering the best outcome possible when finding affiliates to market your products. Our team is experienced and dedicated to generating partnerships that will bring you increased sales and brand awareness. We are always searching for the perfect affiliate, and when you sign on with us, we will work to establish your goals and find an affiliate who fits perfectly with your brand. Contact us today to learn more about our affiliate marketing services!

Featured Programs

Men’s Apparel / Subscription
Pepperjam | 8680

Food / Subscription
AWIN | 15457

Sports Merchandise
Impact | 10075

Supplements
Rakuten | 45932

View All Programs

Affiliate Marketing FAQs

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

Today’s Business has been managing affiliate marketing programs for some of the biggest brands in the world for close to 10 years. We have managed affiliate marketing programs in nearly every industry handling multiple different payment structures including CPA, RevShare, CPL, and CPI. We are members of the Performance Marketing Association and regularly attend the affiliate summit events each year to keep up with industry trends and further establish our publisher relationships.

Our affiliate recruitment and optimization team utilizes a number of tools and tactics to help us recruit the right partners for your program. Our process begins with a very thorough onboarding where we review your entire affiliate marketing landscape. We review all of your relevant branded keywords, non-branded keywords, competitor affiliate programs, competitor backlinks, competitor reviews, and backlinks/reviews of similar products and services. This helps us identify what opportunities are out there and where we sit in the market. We then meet with you to review all of these and develop the perfect pitch to these prospects to get them to join our affiliate program. We use industry leading tools like SEMrush, GMass, and Buzzstream to identify this information and reach out accordingly. We also have our own proprietary CRM built called TeamMates which houses information for all of the biggest freelance writers, editors and media contacts plus historical information on performance for these partners. We start all of our campaigns by compiling a list and reaching out to partners that we already have relationships with who are a fit for your brand. We send a lot of timely newsletters based around newsworthy and notable events that are relevant to your brand. Additionally, we create our own content such as “Top 10 Health Blogs” which often ranks on Google and helps us recruit new partners who are looking for backlinks from us. When it comes to optimization we have bi-weekly or monthly calls with top partners. We utilize Affluent’s technology to pull information regarding publisher performance.

The best way to optimize with partners is by having calls with them to understand how they operate and work with them in the manner that is best suited for them! We have found that many of the major media outlets operate on editorial calendars so our team syncs up our messaging and outreach with their calendars. For example, if an editor is writing a Father’s Day Gift Guide (June) they are likely going to be working on that content 30-60 days prior so we would be pitching them in April or May for that type of content. In some instances we have even created content calendars for our partners and have our SEO team create the content for them. We treat our partners like royalty and do whatever they ask of us and more. We go above and beyond to make sure we can help them resolve their pain points!

Affiliate publisher standard commissions vary drastically by industry and publisher type. Generally speaking, coupon sites are typically getting around 2% – 5% commission rates, cashback sites often get between 5% – 10%, and content sites often receive 10% – 20% commission rates. However, we have seen industries such as CBD offer commissions over 50% and we have seen flat payouts of over $150 in the healthy meal delivery service industry. Industries like these with lots of competition and high margins often will have very high commissions to compete against. It’s important to understand your market and be competitive in order to yield the best results from affiliate marketing.

We always want the majority of your revenue active partners to be content partners. In an ideal situation, 60% or more of your partners are content partners. The revenue generated amongst these partners should be diverse too. You wouldn’t want 90% of your sales coming from one content partner and then risk losing that revenue if they removed you from an article that was producing all the results.

Building an affiliate marketing program (especially a content heavy program) takes time. We typically are able to start getting articles live within about 3 months. You should start to see revenue numbers heading in the right direction within 6 months. After one year into affiliate marketing you should start seeing solid ROI. After that first year, the program should be a really nice revenue stream that is consistently growing!