Delivering Marketing Solutions

You have a challenge, Today’s Business has a solution. We optimize, elevate, and execute your overall marketing strategy!

Marketing Solutions

Our Vendor Partners

We are a Full-Service Marketing Agency

Today’s Business is a full-service digital marketing agency in Northern New Jersey not afraid to go the extra mile. We pride ourselves on being a true partner to our clients, getting to know your company on a deeper level. Since 2011, we have evolved from a social media company to a channel-agnostic marketing agency, offering a range of services from affiliate marketing to search engine optimization. Our goal is to help business owners and executives develop a goal-oriented strategy that maximizes your company’s ROI and enhances the customer journey. Using our digital marketing solutions tailored to your business, we can be the piece of your company that helps you succeed.

Our Mission

To improve the lives of partners through passion, transparency, and innovation in everything we do.

Our Core Values

Seek Efficiencies

Every day, we strive to be more efficient in our processes.

Take Pride

We are expert problem solvers confident in our work.

Be Reliable

We consistently deliver high quality services and reliable support.

Care Deeply

We dedicate our time to your company – we never cut corners.

Tell the Truth

We are open, honest, and transparent with all of our clients.

We strive to be your perfect marketing partner

Let’s Talk Marketing

Meet Our Founders

Co-Founders, Tom Ottaiano and Billy Ash, are digital experts you can trust. Tom and Billy have spent years building Today’s Business into an innovative digital marketing company, providing valuable services through a multi-channel approach. With extensive experience and direct involvement in client campaigns, our founders are the leading force behind Today’s Business.

Tom Ottaiano

Chief Executive Officer

Billy Ash

Chief Digital Officer

Meet Our Team

Our team members at Today’s Business are marketing professionals and thought leaders full of personality! Our close-knit team consists of expert strategists, creators, and educators dedicated to help companies like yours grow your business online. We collaborate together to optimize your best performing channels and create a personalized strategy to carry out your marketing vision. Get to know our enthusiastic and hardworking team or become a part of the TB Team with one of our available positions or internships!

Meet the Team

Today’s Business Through the Years

Today’s Business has come a long way since its inception in 2011. Starting with two employees and three desks in a basement, TB now has over 30 full-time employees and a headquarters located in Parsippany, NJ. Over the past 10 years, we have built a credible reputation in the digital marketing world and a clientele spanning across various industries, including luxury real estate, healthcare, and retail, among many others. Take a look at our timeline to see how we started and how far we have come today.

2011-2013

Joining forces in 2011, Tom Ottaiano and Billy Ash created a digital marketing company for local NJ businesses. In the first year as an agency, TB experienced several milestones, including gaining their first official clients, first brand ambassador, and first official service – social media marketing. With initial success demanding more resources, TB hired new employees, created an internship program, and moved into a 400 sq ft office at the start of 2013.

January 1, 2011 – January 1, 2013

2013-2015

Today’s Business is featured in several local business magazines, signs the Cleveland Cavaliers, and officially transitions to a multi-channel digital marketing agency by 2014. In the same year, NJBIZ Magazine named TB a finalist for Emerging Business of the Year. The company continued to grow in 2015, winning multiple digital and local business awards, including a w3 Award for social media marketing for the Wet Brush.

January 2, 2013 – January 1, 2015

2015-2017

Today’s Business begins working with major healthcare organizations, Robert Wood Johnson and St. Barnabas Health, in 2016 and won a Davey Silver Award for the Rutgers NJMS’s “Surgery Meets Social” campaign. The company won another w3 Award in 2017 for graphic design and social media marketing for working with Scivation and continued to create partnerships with multiple big brands, including Bose, Modell’s, and New Era.

January 2, 2015 – January 1, 2017

2017-2019

Today’s Business lands on the Inc. 5000 list in 2018 for the first time, representing NJ as one of the fastest growing private companies. With several years as a self-made company underway, TB enters new territory with some of their biggest clients ever, including FOCO and Southcoast Health. The success of the business puts TB on the Inc. 5000 list for the second year in a row in 2019.

January 2, 2017 – January 1, 2019

2019-2021

Times were incredibly tough due to COVID-19, but Today’s Business was able to weather the storm. Even during the pandemic, TB was able to develop new partnerships and gain new clients, including Chomps, Jinx, and more! We also won a few awards in 2020, including the NJBA Sales & Marketing Award and the 16th Annual Davey Gold Award for the FOCO NFL Influencer Marketing Campaign. The TB team has continued to grow with existing clients in 2021, and has executed several successful affiliate campaigns.

January 2, 2019 – January 1, 2021

Companies We
Work With

We work and partner with clients across the United States, building valuable client relationships with each and every one. No matter what industry, we work with the best companies to help enable, optimize, and deliver key marketing strategies that help their business grow. We strive to be the perfect marketing partner for all our clients listed below.

Testimonials

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“There's nothing easy about growing an orthopaedic group. Add in a global pandemic and you're faced with quite the challenge. However, here at Raleigh Orthopaedic Clinic, we saw NEW patient growth up 36% in 2020 compared to 2019! The digital marketing strategy & execution provided by Today's Business in 2020 was definitely a catalyst for this growth. We love working with the Today's Business team and trust them to continue to uplift our brand, enhance our online patient experience, and grow our practice in 2021 and beyond!”

Brian Bizub

CEO, Raleigh Orthopaedic Clinic

“Tom and the team at TBSMO have been amazing for my position at Young & Reckless. His/their team have allowed us to grow parts of our online business upwards of 6x. I wholeheartedly recommend Tom and his team to any ecommerce team or business.”

Nate Harvey

Director of Customer Acquisition, Young & Reckless

“Billy will move mountains to help you achieve your business objectives, that was my experience working with him. He immerses himself in your product/service/brand to the point where he anticipates future needs; more specifically, he is constantly looking to challenges that could potentially arise and what his team can be doing now to circumvent those situations. Furthermore, he is not a senior leader that you only see at the pitch, and then never again, he remains a part of the client team and ensures his agency provides excellent client service.”

Della Burns

Marketing Communications & Public Relations

“Today's Business has been an incredible marketing partner!!! We look forward to many more years of working together”

David Lubetkin

President, Cabinets Direct USA

“We are a single specialty GI practice in Hillsborough, New Jersey and we have been working with Today’s Business for many years. They have been amazing to work with. They treat our practice as if we are their only client. When we are working on a new ad or we need a new way to reach more patients, they come to our office with their entire team and everyone has a specific role that they are going to work on. Today’s Business are experts in social media advertising and they have really helped us grow our practice. I would have no reservations to recommend them for your business marketing.”

Dr. Alan Gingold

Digestive Healthcare Center

“I've been working with Today's Business for almost a decade and couldn't be happier with their services. From day one they have immersed themselves in my business and have become a vital extension of my team. Every quarter they deliver a strategy and execution plan that has helped us convert more leads from our website.”

Andy Salmen

Director of Business Development, Health Information Services

“Today's Business kicked ass for us at FFG the past few years and helped scale our affiliates across all of our brands. But they’re also a great group of guys that grind all day and look out for each other and do the same for the businesses they cover. I couldn’t recommend them more. Billy, it looks like Derick needs some help on that side of the business for his lean team. I’ll let you guys take it from here!”

Zachary Bennitt

Digital Marketing Manager

“We are thrilled with the site! It came out great, exactly what I wanted!”

Rick Ragaini

Director, Approved Storage & Waste Hauling

See What We Have to Offer

At Today’s Business, we help you truly understand the results of your marketing strategies. We create solutions for your business utilizing our expert digital marketing services. With each service that we offer we can help you generate results for your business. Learn more about our services to see how we can help you reach your marketing goals and move ahead of the competition.

Explore Our Services