Delivering Marketing Solutions

You have a challenge, Today’s Business has a solution. We optimize, elevate, and execute your overall marketing strategy!

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Our Vendor Partners

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We are a Full-Service Marketing Agency

Today’s Business is a full-service digital marketing agency in Northern New Jersey not afraid to go the extra mile. We pride ourselves on being a true partner to our clients, getting to know your company on a deeper level. Since 2011, we have evolved from a social media company to a channel-agnostic marketing agency, offering a range of services from affiliate marketing to search engine optimization. Our goal is to help business owners and executives develop a goal-oriented strategy that maximizes your company’s ROI and enhances the customer journey. Using our digital marketing solutions tailored to your business, we can be the piece of your company that helps you succeed.

Our Mission

To improve the lives of partners through passion, transparency, and innovation in everything we do.

Our Core Values

Seek Efficiencies

Every day, we strive to be more efficient in our processes.


Take Pride

We are expert problem solvers confident in our work.

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Be Reliable

We consistently deliver high quality services and reliable support.


Care Deeply

We dedicate our time to your company – we never cut corners.


Tell the Truth

We are open, honest, and transparent with all of our clients.

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We strive to be your perfect marketing partner

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Meet Our Founders

Co-Founders, Tom Ottaiano and Billy Ash, are digital experts you can trust. Tom and Billy have spent years building Today’s Business into an innovative digital marketing company, providing valuable services through a multi-channel approach. With extensive experience and direct involvement in client campaigns, our founders are the leading force behind Today’s Business.

Today's Business Team

Meet Our Team

Our team members at Today’s Business are marketing professionals and thought leaders full of personality! Our close-knit team consists of expert strategists, creators, and educators dedicated to help companies like yours grow your business online. We collaborate together to optimize your best performing channels and create a personalized strategy to carry out your marketing vision. Get to know our enthusiastic and hardworking team or become a part of the TB Team with one of our available positions or internships!

Today’s Business Through the Years

Today’s Business has come a long way since its inception in 2011. Starting with two employees and three desks in a basement, TB now has over 30 full-time employees and a headquarters located in Parsippany, NJ. Over the past 10 years, we have built a credible reputation in the digital marketing world and a clientele spanning across various industries, including luxury real estate, healthcare, and retail, among many others. Take a look at our timeline to see how we started and how far we have come today.


Joining forces in 2011, Tom Ottaiano and Billy Ash created a digital marketing company for local NJ businesses. In the first year as an agency, TB experienced several milestones, including gaining their first official clients, first brand ambassador, and first official service – social media marketing. With initial success demanding more resources, TB hired new employees, created an internship program, and moved into a 400 sq ft office at the start of 2013.

January 1, 2011 – January 1, 2013


Today’s Business is featured in several local business magazines, signs the Cleveland Cavaliers, and officially transitions to a multi-channel digital marketing agency by 2014. In the same year, NJBIZ Magazine named TB a finalist for Emerging Business of the Year. The company continued to grow in 2015, winning multiple digital and local business awards, including a w3 Award for social media marketing for the Wet Brush.

January 2, 2013 – January 1, 2015


Today’s Business begins working with major healthcare organizations, Robert Wood Johnson and St. Barnabas Health, in 2016 and won a Davey Silver Award for the Rutgers NJMS’s “Surgery Meets Social” campaign. The company won another w3 Award in 2017 for graphic design and social media marketing for working with Scivation and continued to create partnerships with multiple big brands, including Bose, Modell’s, and New Era.

January 2, 2015 – January 1, 2017


Today’s Business lands on the Inc. 5000 list in 2018 for the first time, representing NJ as one of the fastest growing private companies. With several years as a self-made company underway, TB enters new territory with some of their biggest clients ever, including FOCO and Southcoast Health. The success of the business puts TB on the Inc. 5000 list for the second year in a row in 2019.

January 2, 2017 – January 1, 2019


Times were incredibly tough due to COVID-19, but Today’s Business was able to weather the storm. Even during the pandemic, TB was able to develop new partnerships and gain new clients, including Chomps, Jinx, and more! We also won a few awards in 2020, including the NJBA Sales & Marketing Award and the 16th Annual Davey Gold Award for the FOCO NFL Influencer Marketing Campaign. The TB team has continued to grow with existing clients in 2021, and has executed several successful affiliate campaigns.

January 2, 2019 – January 1, 2021

Companies We
Work With

We work and partner with clients across the United States, building valuable client relationships with each and every one. No matter what industry, we work with the best companies to help enable, optimize, and deliver key marketing strategies that help their business grow. We strive to be the perfect marketing partner for all our clients listed below.

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See What We Have to Offer

At Today’s Business, we help you truly understand the results of your marketing strategies. We create solutions for your business utilizing our expert digital marketing services. With each service that we offer we can help you generate results for your business. Learn more about our services to see how we can help you reach your marketing goals and move ahead of the competition.

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