SEM That Gets Your Audience’s Attention
Search Engine Marketing is the process of purchasing ads in search engines to appear for users based on their search queries and search behavior. At Today’s Business, we work closely with you to ensure that we understand your business, what your business goals are, and what challenges you’re currently facing to set up your SEM campaign.
We carefully craft an SEM strategy to maximize your ROI based on our direct communication, industry knowledge, and in-depth competitor and keyword research and analysis. As your campaign continues, we will continually refine your strategies based on new data sets, new ad technology, and any new user behavior. Once your campaign launches, our team will continually refine each page to increase conversion rate and lower cost-per-click.
Our SEM Services
By working with Today’s Business, you’ll receive a better return on investment and greater transparency. We care more about how we can improve your company’s bottom line. With our professional search engine marketing services, your business can expect the following services:
Before launching your campaign, we work closely with you to define your goals for the campaign and ensure that we understand your business and the current challenges your company is facing. Based on our direct communication with you, we will carefully craft a strategy to maximize your ROI.
We develop audience personas to establish your target audience. As part of this process, we will identify what your ideal user searches for, when they search, where they search, and why they search.
We conduct keyword research to bid on the correct keywords that are relevant to your business, streamlining your keyword targeting and helping place your ad number one on search results.
Budget and Bid Strategies
We establish which keywords to bid on and create budget recommendations to match potential conversion volume and profit margins.
We create a campaign structure that supports your goals and ensures that keywords, ad messages, and ad groups are aligned with the business’s objectives.
Compelling Ad Creation
Our experts create compelling ads with smart headlines to help you promote your products and services effectively and maximize your click-through rates.
Custom Landing Pages
An excellent landing page can make or break a conversion. That’s why each page we create for our ad campaigns involves members from our creative, content, and web design teams. Once launched, we will continually refine each page to increase conversion rate and lower cost-per-click.
Our conversion tracking allows you to see what keywords, ad groups, and campaigns are generating leads, sales, and interactions so that we can help you make informed decisions about how to spend your ad dollars.
We provide our clients with custom reports each month to highlight the campaign’s performance and offer a customizable dashboard that places all your important KPIs in the same place.
We perform routine optimization, A/B testing, and retesting everything from ad copy, landing pages, and keyword performance to testing your entire pay-per-click funnels.
Get Started with a FREE Consultation
Today’s Business can help with all your SEM digital marketing needs by having your business rank higher in search results, boosting your ROI, and more. Get Started with a free consultation!
Explore Your Digital Advertising Options
Businesses can see measurable and quality results quickly with our highly-targeted paid search ads. Here are the top paid online advertising strategies and ads we use on Google to get you started!
Call-only ads allow you to promote phone calls on mobile devices, prompting a user to call your business directly. When a user clicks on the ad, it places a call to you directly from the search engine results page, and you can set it to run only during your operating business hours.
Dynamic Search Ads
Dynamic search ads automatically generate ad copy from content on your website. These automated ads use the content on your site to target your ads to users searching for a similar product or service. They save you a lot of time in setup and ensure you are using keywords you might have missed.
Image ads, also known as display ads, are static images or interactive graphics that are used best for brand awareness campaigns. They run on the Google Display Network, which means these ads can display on websites that partner with Google to provide ad space.
Local Search Ads
Local search ads allow businesses to be featured and stand out within Google Maps local search results. When a user is looking for a service near their location, they will see an advertisement that shows your office location, phone number, hours, and reviews if the service is relevant to your business.
Perfect for e-commerce businesses, shopping ads show your company’s items for sale with a product image, title, price, and a link to your store on Google Shopping, Images, and search partner websites. This information is pulled from your Google Merchant Center through the product feed that you supply.
Text ads correlate to keywords that are included in your campaign and have an ad extension that shows users your company’s promotions, seller rating, phone number, and more to create an incentive. They offer room for up to three headlines and two descriptions to promote your brand, message, and products.
SEM Case Studies and Success Stories
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Forever Collectibles Inc. (FOCO) is one of the largest manufacturers and distributors of licensed merchandise in the world. They have partnerships with all of the major s …
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …
Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost a …
In June of 2019, a healthy meal delivery service that provides meals for customers across the country signed with Today’s Business to manage their affiliate marketing pro …
FOCO shattered its single day bobblehead sales record by over 10X and sold out their entire inventory for the Alexander Ovechkin Goal Counter bobblehead which launched on …
The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. T …
Ricciardi Brothers is a brick and mortar chain of 43 paint stores in New Jersey, Pennsylvania, and Delaware, affiliated with Benjamin Moore. Each year, Ricciardi Brothers …
Preface: An Italian Vegan cheese company, WELLNY, tasked Today’s Business to increase their brand awareness and promote WELLNY as a healthy and delicious alternative to t …
Starting Point A specialty food e-commerce company, facing multiple internal and external changes, requested the aid of Today’s Business to increase sales in its SEM Camp …
Get Your Digital Marketing Solution
Put your website design, SEM, social media, SEO, and more into the hands of an agency that uses the latest techniques and tactics to stay ahead of the game and bring positive results, every single day. We want to hear about your business and help you take it to the next level. Reach out to us today to get the conversation started.
Let Us Improve Your Digital Marketing Campaign
The services listed below will help boost your digital marketing campaign along with our search engine marketing services.
Social Media Strategy and Management
The crucial flipside to the Digital Advertising coin, is pairing your SEM campaigns with advertising on Facebook, Instagram, LinkedIn, and various other social networks to ensure that your brand reaches your target audience, no matter where they spend their time.
View All Digital Marketing Services
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