Increasing Clicks and Impressions with Multilingual Pages – Reaching Untapped Audiences

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When a leading healthcare client came to us and needed to talk strategy, we knew that there was more to the problem than just improving content strategy or re-organizing marketing efforts. While part of our baseline is to come up with a cohesive strategy, our team at Today’s Business spends a lot of time in the healthcare marketing sector, and we knew there were some advanced tactics to apply that were tailored specifically for our client.

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Overview

Our client, American Endovascular, has a vast network of outpatient care centers that specialize in minimally invasive, image-guided treatments for vascular disorder such as PAD. They are focused on preserving lim health and improving patient quality of life. They came to us with fragmented marketing results, hoping to improve their online visibility and grow their brand awareness through online visibility. Notability they lacked a multi-language solution and diluted web presence, and these would be pathways for them to connect with the patients that needed them the most.

Goals

01

Improve organic search visibility with SEO-optimized, high-performing content

02

Redesign and enhance location and specialist pages to boost engagement and conversions

03

Launch dedicated websites for core services like PAD and fibroid treatment to establish topical authority

04

Introduce multilingual content to better serve diverse patient populations

The Strategy

To reach the goals for our client, we would need to ensure that we centralized and streamlined all marketing efforts under a cohesive, scalable strategy built for long-term growth. Our focus would be on building a strong foundation for search visibility, authority, and audience connection. We planned to revamp their content approach by targeting patient search behavior and competitor gaps with highly relevant, educational articles. To strengthen credibility in specialized areas like PAD and fibroid care, we proposed creating individual websites for each core service. We also identified the need to support diverse patient populations with multilingual content and made it a priority to improve the structure and visibility of key location and specialist pages. Most importantly, we aimed to bring all marketing efforts under one strategic roadmap to eliminate fragmentation and support long-term growth.

The Execution


Today’s Business developed a digital strategy thusly tailored to the healthcare space and American Endovascular’s specific needs. We began with a detailed competitor analysis to uncover high-value content opportunities and identify gaps in the current search landscape. This research guided our content roadmap, which focused on creating SEO friendly blogs, symptom pages, and condition-focused articles aligned with how patients search for care. We also segmented their broad web presence by launching separate websites for each major service, such as PAD and uterine fibroid treatment, to improve authority and search visibility. To better reach non-English speaking audiences, we introduced multilingual content with proper indexing and language tagging. Finally, we brought all digital efforts, including SEO, content, web development, and paid media, under one unified team to ensure consistency, efficiency, and long-term growth.

Results

Our strategy delivered impressive results across multiple key metrics

1. Traffic Growth:

Blog Traffic: Certain high-performing blogs generated significant organic traffic, with some bringing in over 1,000 to 2,000 sessions each.

General Growth from Blogs: Blogs became the highest traffic driver, contributing substantially to organic sessions and keyword rankings.

Localized and Multilingual Growth: Pages translated into languages like Spanish and Russian saw impression growth and drove new conversions from diverse New York City communities.

2. Increases to Clicks and Impressions:

Multilingual Pages: The translated pages (e.g., Spanish, Russian) saw increases in impressions after being indexed properly. These pages also drove new conversions, indicating a strong click-through rate for the audience they were targeting.

Symptom Pages: Newly developed symptom pages (e.g., for PAD, fibroids, and prostate-related conditions) experienced high impression growth and contributed significantly to organic traffic.

High-Performing Blogs: Specific blogs based on competitor analysis topics (e.g., “Why are my feet purple?”) generated high click-through rates and drove over 1,000–2,000 sessions per blog.

3. Content in Featured snippets and AI overviews:

Saw high-visibility placements in search results. This is a significant result, as featured snippets typically drive increased click-through rates (CTR) and highlight authority in search engine optimization.

4. Increased Conversions:

We saw more conversions on the following pages:

Multilingual Pages

The translated pages (e.g., in Spanish and Russian) not only drove increased impressions but also resulted in direct conversions, as they reached previously untapped audiences in New York City.

Symptom Pages

These pages were highlighted as significant drivers of conversions, targeting users searching for specific conditions like PAD, fibroids, or prostate issues.

Blogs

Certain blogs optimized for high-traffic topics contributed indirectly to conversions by bringing in qualified organic traffic.

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