The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. The orthopedic group sports over 100 surgeons and physicians, and is now expanding into Indiana and further away from Chicago. In 2017, a new website was developed on WordPress by a third party and Today’s Business has been contributing SEO and website maintenance support from site launch - on.
The time it takes a page to load every single element
The amount of time it takes to find the domain after the request
The amount of time it takes for the server to connect the page
The time it takes the server to respond to a request
The time it takes for the page to be interactive (before this point, the user can’t do anything but wait)
The amount of time it take the browser to understand the files of a page and execute
Number of users who immediately leave the site without interacting
How many pages people explore during a standard visit
How long people are actively engaged per use
How often a visit turns in a lead
The following graph shows the page speed project's ROI for 15,000 visits, at various values for a single lead.
|Conversion Rate||Number of Leads||Revenue Generated $50/Lead||Revenue Generated $100/Lead||Revenue Generated $250/Lead||Revenue Generated $500/Lead||Revenue Generated $700/Lead|
Across the board, the project was a success, and also showed just how important page speed is to users. Google has also shared reports on just how important it is as well, particularly for mobile:
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Are you experiencing slow or unresponsive web pages? We may have the solution for your website. Contact us today and we will happily discuss your page speed issues as well as any digital marketing questions you may have.