Plastic Surgery Digital Marketing Agency


Service-based businesses, such as plastic surgery facilities, have a responsibility to provide exceptional care to their patients on a daily basis. In order to stay competitive in the market, plastic surgeons must find effective ways to retain current patients as well as to attract new ones.

In light of the recent COVID-19 pandemic, medical companies are presented with a unique challenge to continue serving patients outside of the office. More than ever, online presence plays an important role in how patients choose their surgeon, and that’s where plastic surgery digital marketing comes in.

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Plastic Surgery Marketing Priorities


User Experience

We strive to provide patients with seamless navigation, so they can have convenient access to various doctors, locations, and all other relevant information to their conditions and potential course of treatment. From before-and-after galleries and patient testimonials to requesting a consultation, we streamline the process for the ultimate user experience.

Multi-Channel Lead Generation

Plastic surgeons treat patients across a broad demographic range, from young adults to seniors. Using multiple channels maximizes lead generation for your brand but ensuring that you are visible where you demographic spends time online, while also creating a unified brand message across the internet.

Local SEO

Local SEO is a critical way for plastic surgery practices to draw in new clients who are looking for your specific services. We can enhance your visibility in organic search results by using Google My Business (GMB) and several other tactics to drive traffic to your website.

Security and Compliance

Plastic surgery practices share and store digital patient photographs daily, which presents a number of risks. Data theft and HIPAA violations have amplified due to the rapid development of technology in recent years. Our knowledge of these technologies can help to ensure compliance and mitigate data breaches.

Scalable Solutions

You may consider relocating or expanding your network in the future, which requires a certain level of flexibility and adaptation. If you acquire several new doctors or locations in a given month, we will work behind the scenes to optimize your presence both onsite and offsite. If you have plans to expand at the start of your relationship with our team, we’ll adjust our approach to ensure even greater scalability on your website. Efficient, reliable workflows are key, which is while we’ll tailor our approach to ensure greater productivity and improve quality assurance.

Branding and Branded Creative

Building a strong brand for your practice is essential to stand out among competitors in your industry. Our creative team will ensure that your personality is communicated effectively to clients, through carefully-designed campaigns.

Let Today’s Business be your destination for all your digital marketing needs.

Common Digital Marketing Services for Plastic Surgery Clinics


As part of a multi-channel digital marketing agency, our web development team is nuanced in all of the requirements a website may need for improving lead generation and customer retention. We believe websites should focus on the following:

Website Development

Web development services are vital to creating a positive user experience and boosting your online presence across all devices, using Wordpress to customize your design for optimal effectiveness.

Explore Website Development

SEO

We will optimize your website to engage and convert visitors using the latest SEO best practices so you never miss out on potential business for your medical practice.

Explore SEO

SEM

Using everything from Google Ads to remarketing strategies, our SEM or pay-per-click (PPC) services can dramatically improve leads for your plastic surgery practice.

Explore SEM

Social 

Strengthen your social media presence and build your clientele with educational content, high-quality images and videos, and data-based ad targeting to specific audiences.

Explore Social Media Marketing

Creative and Graphic Design

Your visual aesthetic is an important factor in making a first impression on potential clients. Our experience in graphic design can take your website to the next level, even with a simple logo.

Explore Graphic Design

Email Marketing

Cultivate relationships with your prospects and patients, and increase positive reviews by setting up an email campaign that aligns with your business objectives.

Explore Email Marketing

Common Questions From Our Plastic Surgery Clients


A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from WebMD’s hip replacement page, Google is going to assume you know a thing or two about hip replacement.

The end result of linkbuilding, in simple terms, is this: if you imagine two exact same websites with the same content and build, Google would display the website with better backlinks first. If you have a great link portfolio, you’ll see much higher chances of ranking sooner rather than later.

A: We use Wordpress because we believe that it allows us the best blend of customization and SEO. Site builders such as Wix or Squarespace continue to improve, but they still use additional code (which can slow down a website) and don’t necessarily provide the ability to create unique website features. While a completely custom coded website would provide the ultimate SEO and custom website experience, content management systems like WordPress improve productivity and also allow medical staff to update elements without coding experience.
A: Over the years, we have spent a great deal of time refining and optimizing our onboarding process. We want to make sure that we understand your practice and that we know which KPIs you prioritize. Dropoffs occur, but for actions outside of a transition. If we ever recommend a strategy for your marketing campaign that would cause a dropoff, we will communicate that to you, set expectations, and educate you on why the strategy will work better in the long term.
A: Our content writing team is a combination of SEO strategists and copywriters. All have experience writing for orthopedic practices. Our process begins with a combination of interviews and discussions with you and your team, and also involves creating a multi-month plan for what and when content will be done. We also have relationships with specialized writers if necessary.

A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.

We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.

A: Google Analytics is at the root of providing our metrics for our clients. We also use third party analytics for each service, whether it’s keyword tracking for SEO, or Facebook analytics for social. As part of our service we will provide a dashboard that will provide you with easy access to your data.

A: Today’s Business has dealt with understanding HIPAA compliance for years, but we also have experience with ADA compliance for accessibility issues, as well as new privacy laws, such as GDPR in Europe. While the latter is not going to matter for 99% percent of orthopedic practices, rest assured that we are acutely aware of compliance issues that relate to your website.

A: We never want to see a client go, but things happen. Termination of services is always clearly written out in any agreement that a client makes with Today’s Business. Our normal policy is 90 days advance notice.
A: You bet. We believe that call tracking is one of the best KPIs that businesses can use to measure success. We also understand that call tracking can get expensive. We have multiple service providers that we work with that can provide you with different features and pricing.

Case Studies

Check out some of our success stories to learn more about how our expertise in digital marketing can help grow your business.


Raleigh Orthopaedic Clinic Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …

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Butcher Box Big Game Bundle Influencer Marketing Campaign
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Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service
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About Today’s Business

Since 2014, Today’s Business has been working with plastic surgery practices, providing digital marketing services that deliver measurable results. Contact us today to speak with a member of our team and learn more about how we can make a difference for you. We look forward to hearing from you!

Markets Served


Today’s Business has provided marketing services to the following industries:

Accounting

Chemical Engineering

Demolition

E-Commerce

Energy

Fashion

Finance

Healthcare

Hospitality

IT

Law Firms

Logistics

Manufacturing

Nutrition

Orthopedics

Physical Therapy

Plastic Surgery

Real Estate

Recycling

Restaurants

Retail

SaaS Companies

Telecommunications