Plastic Surgery Digital Marketing Services TB

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Our Experience and Priorities Marketing for Plastic Surgery

At Today’s Business, our experience working with plastic surgeons has led us to prioritize certain factors in order to maximize overall performance.

Worked with both small practices and those with international experience

Extensive knowledge of security and compliance requirements, including HIPAA

Implemented virtual Telehealth scheduling and consultation functionality into the pre-existing website

Have doubled new users in one quarter through highly-targeted campaigns

Plastic Surgery Marketing Priorities

User Experience

We strive to provide patients with seamless navigation, so they can have convenient access to various doctors, locations, and all other relevant information to their conditions and potential course of treatment. From before-and-after galleries and patient testimonials to requesting a consultation, we streamline the process for the ultimate user experience.

Multi-Channel Lead Generation

Plastic surgeons treat patients across a broad demographic range, from young adults to seniors. Using multiple channels maximizes lead generation for your brand but ensuring that you are visible where you demographic spends time online, while also creating a unified brand message across the internet.

Local SEO

Local SEO is a critical way for plastic surgery practices to draw in new clients who are looking for your specific services. We can enhance your visibility in organic search results by using Google My Business (GMB) and several other tactics to drive traffic to your website.

Security and Compliance

Plastic surgery practices share and store digital patient photographs daily, which presents a number of risks. Data theft and HIPAA violations have amplified due to the rapid development of technology in recent years. Our knowledge of these technologies can help to ensure compliance and mitigate data breaches.

Scalable Solutions

You may consider relocating or expanding your network in the future, which requires a certain level of flexibility and adaptation. If you acquire several new doctors or locations in a given month, we will work behind the scenes to optimize your presence both onsite and offsite. If you have plans to expand at the start of your relationship with our team, we’ll adjust our approach to ensure even greater scalability on your website. Efficient, reliable workflows are key, which is why we’ll tailor our approach to ensure greater productivity and improve quality assurance.

Branding and Branded Creative

Building a strong brand for your practice is essential to stand out among competitors in your industry. Our creative team will ensure that your personality is communicated effectively to clients, through carefully designed campaigns.

Let Today’s Business be your destination for all your digital marketing needs.

Let’s Talk Marketing

Common Digital Marketing Services for Plastic Surgery Clinics

As part of a multi-channel digital marketing agency, our web development team is nuanced in all of the requirements a website may need for improving lead generation and customer retention. We believe websites should focus on the following:

Website Development

Web development services are vital to creating a positive user experience and boosting your online presence across all devices, using WordPress to customize your design for optimal effectiveness.

Search Engine Optimization

We will optimize your website to engage and convert visitors using the latest SEO best practices so you never miss out on potential business for your medical practice.

Search Engine Marketing

Using everything from Google Ads to remarketing strategies, our SEM or pay-per-click (PPC) services can dramatically improve leads for your plastic surgery practice.

Social Media

Strengthen your social media presence and build your clientele with educational content, high-quality images and videos, and data-based ad targeting to specific audiences.

Creative and Graphic Design

Your visual aesthetic is an important factor in making a first impression on potential clients. Our experience in graphic design can take your website to the next level, even with a simple logo.

Email Marketing

Cultivate relationships with your prospects and patients, and increase positive reviews by setting up an email campaign that aligns with your business objectives.

Common Questions From Our Plastic Surgery Clients

A: You bet. We believe that call tracking is one of the best KPIs that businesses can use to measure success. We also understand that call tracking can get expensive. We have multiple service providers that we work with that can provide you with different features and pricing.

A: Our content writing team is a combination of SEO strategists and copywriters. All have experience writing for several industries and are able to adjust as needed for content requirements. Our process begins with a combination of interviews and discussions with you and your team, and also involves creating a multi-month plan for what and when content will be done. We also have relationships with specialized writers if necessary.

A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.

We have an extensive portfolio of content, from which examples can be shared upon request.

A: Today’s Business has dealt with understanding HIPAA compliance for years, but we also have experience with ADA compliance for accessibility issues, as well as new privacy laws, such as GDPR in Europe. While the latter is not going to matter for 99% percent of orthopedic practices, rest assured that we are acutely aware of compliance issues that relate to your website.

A: We never want to see a client go, but things happen. Termination of services is always clearly written out in any agreement that a client makes with Today’s Business. Our normal policy is 90 days advance notice.

We use WordPress because we believe that it allows us the best blend of customization and SEO. Site builders such as Wix or Squarespace continue to improve, but they still use additional code (which can slow down a website) and don’t necessarily provide the ability to create unique website features. While a completely custom coded website would provide the ultimate SEO and custom website experience, content management systems like WordPress improve productivity and also allow staff to update elements without coding experience.

Change in results will depend on the campaign strategy. Sometimes, we do recommend a strategy that may see lower conversions or other KPIs in exchange for higher long term ROI. Any anticipation of drop-off will be communicated as part of an onboarding or strategy presentation.

Explore Our Case Studies

Check out our case studies to see how Today’s Business has helped accounting firms enhance their digital marketing capabilities and increase their ROI.

Markets Served

Today’s Business provides marketing services to the following industries:

About Today’s Business

Since 2014, Today’s Business has been working with plastic surgery practices, providing digital marketing services that deliver measurable results. Contact us today to speak with a member of our team and learn more about how we can make a difference for you. We look forward to hearing from you!

Let’s Talk Marketing