Our Experience and Priorities Marketing for E-Commerce
We’ve helped hundreds of businesses grow their revenue, including e-commerce companies, through tailored marketing campaigns. Our experience in the e-commerce industry includes:
Experience integrating e-commerce platforms into traditional brick and mortar retailers
Have worked with several verticals, including fashion, fitness supplements, beauty, and food
Have run several multi channel campaign to synchronize affiliate, social, SEM, and SEO efforts.
E-Commerce Digital Marketing Priorities
Focus on Site Speed
As an e-commerce business, it’s vital to ensure that your website is top-notch — including site speed, header tags, and interactive media. Getting these elements right will greatly increase your site’s visibility and click-through rate.
Tap into UGC and Influencer Marketing
Encourage your followers to produce their own content, such as reviews and testimonials, in exchange for an incentive. This will increase engagement and conversions, as well as build trust within your brand’s digital community.
Make Shopping Social
Engage online shoppers through your social media platforms and make it easy for them to convert from followers into customers. Create business profiles on Facebook and Instagram, tag your products in your organic content, and see the magic happen.
Send Personalized Emails
Personalized emails help to keep customers coming back. If your e-commerce brand wants to incentivize signups, consider lures such as coupons and free trials. Researching a customer’s purchasing habits and then customizing their interaction as a result can have a big impact on sales.
Common Digital Marketing Services for E-Commerce Companies
Common Questions From Our E-Commerce Clients
Explore Our Case Studies
Check out our case studies to see how Today’s Business has helped E-Commerce enhance their digital marketing capabilities and increase their ROI.
Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
Today’s Business works with BNE to assist new property lease-ups through social media marketing.
Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …
Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost a …
About Today’s Business
Today’s Business is a full-service digital marketing company, focused on providing e-commerce businesses with innovative marketing solutions. From web development to SEO to paid search, each of our strategies is tailored to your specific needs and goals. For more information about our services or to schedule a consultation, please contact us today.