E-Commerce Digital Marketing Agency

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bi10b3B7d2lkdGg6MTAwJTtkaXNwbGF5OmZsZXg7YWxpZ24tY29udGVudDpmbGV4LXN0YXJ0fS50Yi1ncmlkLWNvbHVtbi50Yi1ncmlkLWFsaWduLWNlbnRlcnt3aWR0aDoxMDAlO2Rpc3BsYXk6ZmxleDthbGlnbi1jb250ZW50OmNlbnRlcn0udGItZ3JpZC1jb2x1bW4udGItZ3JpZC1hbGlnbi1ib3R0b217d2lkdGg6MTAwJTtkaXNwbGF5OmZsZXg7YWxpZ24tY29udGVudDpmbGV4LWVuZH0udGItZ3JpZCwudGItZ3JpZD4uYmxvY2stZWRpdG9yLWlubmVyLWJsb2Nrcz4uYmxvY2stZWRpdG9yLWJsb2NrLWxpc3RfX2xheW91dHtkaXNwbGF5OmdyaWQ7Z3JpZC1yb3ctZ2FwOjI1cHg7Z3JpZC1jb2x1bW4tZ2FwOjI1cHh9LnRiLWdyaWQtaXRlbXtiYWNrZ3JvdW5kOiNkMzhhMDM7cGFkZGluZzozMHB4fS50Yi1ncmlkLWNvbHVtbntmbGV4LXdyYXA6d3JhcH0udGItZ3JpZC1jb2x1bW4+Knt3aWR0aDoxMDAlfS50Yi1ncmlkLWNvbHVtbi50Yi1ncmlkLWFsaWduLXRvcHt3aWR0aDoxMDAlO2Rpc3BsYXk6ZmxleDthbGlnbi1jb250ZW50OmZsZXgtc3RhcnR9LnRiLWdyaWQtY29sdW1uLnRiLWdyaWQtYWxpZ24tY2VudGVye3dpZHRoOjEwMCU7ZGlzcGxheTpmbGV4O2FsaWduLWNvbnRlbnQ6Y2VudGVyfS50Yi1ncmlkLWNvbHVtbi50Yi1ncmlkLWFsaWduLWJvdHRvbXt3aWR0aDoxMDAlO2Rpc3BsYXk6ZmxleDthbGlnbi1jb250ZW50OmZsZXgtZW5kfSB9IA==

Our Experience and Priorities Marketing for E-Commerce

We’ve helped hundreds of businesses grow their revenue, including e-commerce companies, through tailored marketing campaigns. Our experience in the e-commerce industry includes:

Experience integrating e-commerce platforms into traditional brick and mortar retailers

Have worked with several verticals, including fashion, fitness supplements, beauty, and food

Have run several multi channel campaign to synchronize affiliate, social, SEM, and SEO efforts.

E-Commerce Digital Marketing Priorities

Focus on Site Speed

As an e-commerce business, it’s vital to ensure that your website is top-notch — including site speed, header tags, and interactive media. Getting these elements right will greatly increase your site’s visibility and click-through rate.

Tap into UGC and Influencer Marketing

Encourage your followers to produce their own content, such as reviews and testimonials, in exchange for an incentive. This will increase engagement and conversions, as well as build trust within your brand’s digital community.

Make Shopping Social

Engage online shoppers through your social media platforms and make it easy for them to convert from followers into customers. Create business profiles on Facebook and Instagram, tag your products in your organic content, and see the magic happen.

Send Personalized Emails

Personalized emails help to keep customers coming back. If your e-commerce brand wants to incentivize signups, consider lures such as coupons and free trials. Researching a customer’s purchasing habits and then customizing their interaction as a result can have a big impact on sales.

Let Today’s Business be your destination for all your digital marketing needs.

Let’s Talk Marketing

Common Digital Marketing Services for E-Commerce Companies

Web Design & Development

Our web design experts can help you find the right balance between text and visuals, as well as highlight your unique value proposition, simplify navigation, and eliminate unnecessary form fields on your site.

Search Engine Optimization

With e-commerce SEO services such as keyword research, local SEO, technical optimization, and more, we can enhance your search visibility and help you dominate the marketplace.

Search Engine Marketing

Connect your online store with the right customers at the right time and place using landing page conversion, paid advertising, ad A/B testing, and remarketing from TB.

Social Media

Our social media managers will work with you to implement both organic and paid social strategies by optimizing posts, responding to reviews, sharing valuable content, and much more.

Email Marketing

With email marketing, we will create personalized emails based on consumers’ interests and purchases to help drive sales and acquire more repeat customers. We’ll test your email marketing campaigns and keep in touch with your loyal customer base.

Common Questions From Our E-Commerce Clients

A: You bet. We believe that call tracking is one of the best KPIs that businesses can use to measure success. We also understand that call tracking can get expensive. We have multiple service providers that we work with that can provide you with different features and pricing.

A: Our content writing team is a combination of SEO strategists and copywriters. All have experience writing for several industries and are able to adjust as needed for content requirements. Our process begins with a combination of interviews and discussions with you and your team, and also involves creating a multi-month plan for what and when content will be done. We also have relationships with specialized writers if necessary.

A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.

We have an extensive portfolio of content, from which examples can be shared upon request.

A: We never want to see a client go, but things happen. Termination of services is always clearly written out in any agreement that a client makes with Today’s Business. Our normal policy is 90 days advance notice.

We use WordPress because we believe that it allows us the best blend of customization and SEO. Site builders such as Wix or Squarespace continue to improve, but they still use additional code (which can slow down a website) and don’t necessarily provide the ability to create unique website features. While a completely custom coded website would provide the ultimate SEO and custom website experience, content management systems like WordPress improve productivity and also allow staff to update elements without coding experience.

Change in results will depend on the campaign strategy. Sometimes, we do recommend a strategy that may see lower conversions or other KPIs in exchange for higher long term ROI. Any anticipation of drop-off will be communicated as part of an onboarding or strategy presentation.

Explore Our Case Studies

Check out our case studies to see how Today’s Business has helped E-Commerce enhance their digital marketing capabilities and increase their ROI.

How to Increase Instagram Follower Growth by 5,553%

Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique …

Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%

Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …

Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch

Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …

How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing

Today’s Business works with BNE to assist new property lease-ups through social media marketing.

Using Influencer Marketing to Improve Retail Relationships

Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…

How Not Using “Near Me” Nearly Doubled “Near Me” Search Results

During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.

#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study

Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.

Celebrity Goat Influencer Marketing Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …

Increasing Web Leads by 737% for a Cabinets & Countertops Company

Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …

Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift

Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …

Tripling the Conversion Rate of A Locations Page

Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …

Taking over Digital Marketing during COVID: A Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …

View All Case Studies

Markets Served

Today’s Business provides marketing services to the following industries:

About Today’s Business

Today’s Business is a full-service digital marketing company, focused on providing e-commerce businesses with innovative marketing solutions. From web development to SEO to paid search, each of our strategies is tailored to your specific needs and goals. For more information about our services or to schedule a consultation, please contact us today.

Let’s Talk Marketing