Physical Therapy Digital Marketing Agency

The medical world has become more complex in the midst of the COVID-19 pandemic. The ultimate goal of any practice is to provide the best possible care to patients, and this extends to physical therapy practices as well. At Today’s Business, we specialize in digital marketing for all types of industries, including physical therapy. We have extensive experience helping physical therapy practices optimize and improve their online presence.

When you work with Today’s Business for your physical therapy practice’s digital marketing strategy and efforts, you’ll be able to focus on your patients and services while we take care of the rest. 

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Physical Therapy Marketing Priorities

We take the intricacies of every business and practice we work with into account when crafting a personalized digital marketing plan. Learn more about our priorities when working to bring physical therapy practices to the forefront of their industry.

User Experience

User experience is a major factor when it comes to the effectiveness of a website. We will work to ensure that potential patients can find all the information they need about your practice, such as your services, team members, locations, and more. 

Multi-Channel Lead Generation

Physical therapy clinics treat a wide range of patients, from young athletes to older adults facing uncomfortable conditions. We’ll make sure that your targeting efforts align across various channels, so that all of the efforts in place fit seamlessly together.

Local SEO

Local search results are filled with opportunities for appealing to both new and returning patients. We have extensive experience helping practices rank in both local search and map results.

Security and Compliance

The security of a website is a major factor when it comes to the trust users put into your online presence and potential first impressions of your practice. We know the ins and outs of keeping physical therapy practice websites secure and compliant.

Scalable Solutions

As your practice expands to new locations, we’ll stay ahead of the game so your digital presence will expand all the same. We’ll make sure all aspects of your marketing are kept up to date as you evolve.

Branding and Branded Creative

Your branding should match the essence of your practice and the care you provide to patients. Our creative team will ensure that all of your visuals perfectly reflect who you are.

Let Today’s Business be your destination for all your digital marketing needs.

Common Digital Marketing Services for Physical Therapy Practices

Website Development

Our website development team will bring your website vision to life, including everything from color scheme and design to overall functionality.

Explore Website Development


Organic traffic is crucial for businesses looking to gain new clients and patients. Effective SEO will help build your patient base through the latest organic methods.

Explore SEO


SEM services allow you to directly target potential patients, leading to lead generation with more immediate results.

Explore SEM


Our social team excels in everything from creative engagement with your social followers to demographic targeting to build your patient base.

Explore Social Media Marketing

Creative and Graphic Design

Whether you need a new logo or want to completely overhaul your website design, our creative team specializes in unique designs that fit your brand.

Explore Graphic Design

Email Marketing

Reach your patients directly, keep them engaged, and increase your reputation and positive reviews with streamlined email marketing services.

Explore Email Marketing

Common Questions From Our Physical Therapy Clients

A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from WebMD’s hip replacement page, Google is going to assume you know a thing or two about hip replacement.

The end result of linkbuilding, in simple terms, is this: if you imagine two exact same websites with the same content and build, Google would display the website with better backlinks first. If you have a great link portfolio, you’ll see much higher chances of ranking sooner rather than later.

A: We use Wordpress because we believe that it allows us the best blend of customization and SEO. Site builders such as Wix or Squarespace continue to improve, but they still use additional code (which can slow down a website) and don’t necessarily provide the ability to create unique website features. While a completely custom coded website would provide the ultimate SEO and custom website experience, content management systems like WordPress improve productivity and also allow medical staff to update elements without coding experience.
A: Over the years, we have spent a great deal of time refining and optimizing our onboarding process. We want to make sure that we understand your practice and that we know which KPIs you prioritize. Dropoffs occur, but for actions outside of a transition. If we ever recommend a strategy for your marketing campaign that would cause a dropoff, we will communicate that to you, set expectations, and educate you on why the strategy will work better in the long term.
A: Our content writing team is a combination of SEO strategists and copywriters. All have experience writing for orthopedic practices. Our process begins with a combination of interviews and discussions with you and your team, and also involves creating a multi-month plan for what and when content will be done. We also have relationships with specialized writers if necessary.

A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.

We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.

A: Google Analytics is at the root of providing our metrics for our clients. We also use third party analytics for each service, whether it’s keyword tracking for SEO, or Facebook analytics for social. As part of our service we will provide a dashboard that will provide you with easy access to your data.

A: Today’s Business has dealt with understanding HIPAA compliance for years, but we also have experience with ADA compliance for accessibility issues, as well as new privacy laws, such as GDPR in Europe. While the latter is not going to matter for 99% percent of orthopedic practices, rest assured that we are acutely aware of compliance issues that relate to your website.

A: We never want to see a client go, but things happen. Termination of services is always clearly written out in any agreement that a client makes with Today’s Business. Our normal policy is 90 days advance notice.
A: You bet. We believe that call tracking is one of the best KPIs that businesses can use to measure success. We also understand that call tracking can get expensive. We have multiple service providers that we work with that can provide you with different features and pricing.

Case Studies

Check out some of our success stories to learn more about how our expertise in digital marketing can help grow your business.

Raleigh Orthopaedic Clinic Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …

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Butcher Box Big Game Bundle Influencer Marketing Campaign
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Increasing Monthly Affiliate Transactions by 160% for a Meal Delivery Service
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About Today’s Business

Over the years, our team at Today’s Business has expanded our expertise from our start in Women’s Healthcare to clients in a wide range of industries, both healthcare and otherwise. We know what it takes to bring the online presence of physical therapy practices to the top - contact us today so we can get the conversation started. 

Markets Served

Today’s Business has provided marketing services to the following industries:


Chemical Engineering









Law Firms





Physical Therapy

Plastic Surgery

Real Estate




SaaS Companies