The medical world has become more complex in the midst of the COVID-19 pandemic. The ultimate goal of any practice is to provide the best possible care to patients, and this extends to physical therapy practices as well. At Today’s Business, we specialize in digital marketing for all types of industries, including physical therapy. We have extensive experience helping physical therapy practices optimize and improve their online presence.
When you work with Today’s Business for your physical therapy practice’s digital marketing strategy and efforts, you’ll be able to focus on your patients and services while we take care of the rest.Contact Us
We take the intricacies of every business and practice we work with into account when crafting a personalized digital marketing plan. Learn more about our priorities when working to bring physical therapy practices to the forefront of their industry.
User experience is a major factor when it comes to the effectiveness of a website. We will work to ensure that potential patients can find all the information they need about your practice, such as your services, team members, locations, and more.
Physical therapy clinics treat a wide range of patients, from young athletes to older adults facing uncomfortable conditions. We’ll make sure that your targeting efforts align across various channels, so that all of the efforts in place fit seamlessly together.
Local search results are filled with opportunities for appealing to both new and returning patients. We have extensive experience helping practices rank in both local search and map results.
The security of a website is a major factor when it comes to the trust users put into your online presence and potential first impressions of your practice. We know the ins and outs of keeping physical therapy practice websites secure and compliant.
As your practice expands to new locations, we’ll stay ahead of the game so your digital presence will expand all the same. We’ll make sure all aspects of your marketing are kept up to date as you evolve.
Your branding should match the essence of your practice and the care you provide to patients. Our creative team will ensure that all of your visuals perfectly reflect who you are.
Our website development team will bring your website vision to life, including everything from color scheme and design to overall functionality.Explore Website Development
Organic traffic is crucial for businesses looking to gain new clients and patients. Effective SEO will help build your patient base through the latest organic methods.Explore SEO
SEM services allow you to directly target potential patients, leading to lead generation with more immediate results.Explore SEM
Our social team excels in everything from creative engagement with your social followers to demographic targeting to build your patient base.Explore Social Media Marketing
Whether you need a new logo or want to completely overhaul your website design, our creative team specializes in unique designs that fit your brand.Explore Graphic Design
Reach your patients directly, keep them engaged, and increase your reputation and positive reviews with streamlined email marketing services.Explore Email Marketing
A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from WebMD’s hip replacement page, Google is going to assume you know a thing or two about hip replacement.
The end result of linkbuilding, in simple terms, is this: if you imagine two exact same websites with the same content and build, Google would display the website with better backlinks first. If you have a great link portfolio, you’ll see much higher chances of ranking sooner rather than later.
A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.
We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.
A: Today’s Business has dealt with understanding HIPAA compliance for years, but we also have experience with ADA compliance for accessibility issues, as well as new privacy laws, such as GDPR in Europe. While the latter is not going to matter for 99% percent of orthopedic practices, rest assured that we are acutely aware of compliance issues that relate to your website.
Check out some of our success stories to learn more about how our expertise in digital marketing can help grow your business.
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …View Project
Over the years, our team at Today’s Business has expanded our expertise from our start in Women’s Healthcare to clients in a wide range of industries, both healthcare and otherwise. We know what it takes to bring the online presence of physical therapy practices to the top - contact us today so we can get the conversation started.