Healthcare Digital Marketing Agency
At Today’s Business, we have years of experience developing innovative digital marketing strategies for healthcare practitioners and practices across the country. This has never been more important than now, especially in a post-pandemic reality. We optimize your online presence and help you beat out the competition with alternative solutions to help drive new patients to your business. Learn more about our digital marketing services and how we can help your practice!
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Our Experience and Priorities Marketing for Healthcare Practices
When developing your digital marketing strategy, we use our digital expertise to differentiate and grow your medical practice.
Crafted effective HIPAA compliant website solutions
Integrated telehealth appointments to help boost revenue and patient experience
Optimized and managed local listings for practices with 50+ locations
Worked with small and large practices, ranging from women’s healthcare to orthopedics
Healthcare Marketing Priorities
User Experience
User experience is one of the most important elements of a website. We make sure that your audience has an easy navigation experience to make an appointment and find their doctor or closest office location.
Multi-Channel Lead Generation
Multi-channel lead generation is the future. We help you implement clear metrics for success to drive engagement and conversions through all of your channels.
Local SEO
Local search results give plenty of opportunities to attract both new and returning patients. We have years of experience helping providers and practices rank in local map results.
Security and Compliance
Website security is vital to your website and medical practice. When it comes to keeping your website safe, we know how to make your site secure, trustworthy, and HIPAA compliant.
Scalable Solutions
As your practice grows and adds new locations, we adapt your digital presence and marketing strategies to keep up with your health network expansion.
Branding and Branded Creative
Building your brand begins with defining who you are and what patients will remember about your practice. Our creative team works with you to translate your brand into an amazing design across your social media, website, and more.
Common Digital Marketing Services for Healthcare Practitioners
Website Development
Our website team builds custom and high performance websites that bring your brands unique personality to life.
Explore Website Development
SEO
Every medical practice needs an SEO strategy. We provide SEO services that drive more traffic and help rank your website number one on search engines.
Explore SEO
SEM
SEM is an effective way to grow your practice and beat your competition. Our SEM services target new patients, generating more leads with quicker results.
Explore SEM
Social
Our social media services help you engage with your patients while buildingwhile, building an online community that improves your brand reputation.
Explore Social Media Marketing
Creative and Graphic Design
Whether it’s creating a new social media ad or landing page design, our creative team incorporates your brand and messaging into your brand new designs.
Explore Graphic Design
Email Marketing
Our email marketing services help keep your patients engaged with updates about your practice and weekly newsletters.
Explore Email Marketing
Common Questions From Our Healthcare Clients
A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from WebMD’s hip replacement page, Google is going to assume you know a thing or two about hip replacement.
The end result of linkbuilding, in simple terms, is this: if you imagine two exact same websites with the same content and build, Google would display the website with better backlinks first. If you have a great link portfolio, you’ll see much higher chances of ranking sooner rather than later.
A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.
We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.
A: Today’s Business has dealt with understanding HIPAA compliance for years, but we also have experience with ADA compliance for accessibility issues, as well as new privacy laws, such as GDPR in Europe. While the latter is not going to matter for 99% percent of orthopedic practices, rest assured that we are acutely aware of compliance issues that relate to your website.
Case Studies
Please take a look at our case studies to see how we’ve helped our healthcare clients build successful digital marketing campaigns.
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …
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At Today’s Business, we have helped healthcare providers and practices develop a digital marketing strategy with proven results. From working with women’s healthcare specialists and eye doctors to orthopedists and physical therapists, we know how to streamline your practice’s success. Learn more about our digital marketing services by contacting us today to get started!
Markets Served
Today’s Business has provided marketing services to the following industries: