Healthcare Digital Marketing Services

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bi10b3B7d2lkdGg6MTAwJTtkaXNwbGF5OmZsZXg7YWxpZ24tY29udGVudDpmbGV4LXN0YXJ0fS50Yi1ncmlkLWNvbHVtbi50Yi1ncmlkLWFsaWduLWNlbnRlcnt3aWR0aDoxMDAlO2Rpc3BsYXk6ZmxleDthbGlnbi1jb250ZW50OmNlbnRlcn0udGItZ3JpZC1jb2x1bW4udGItZ3JpZC1hbGlnbi1ib3R0b217d2lkdGg6MTAwJTtkaXNwbGF5OmZsZXg7YWxpZ24tY29udGVudDpmbGV4LWVuZH0udGItZ3JpZCwudGItZ3JpZD4uYmxvY2stZWRpdG9yLWlubmVyLWJsb2Nrcz4uYmxvY2stZWRpdG9yLWJsb2NrLWxpc3RfX2xheW91dHtkaXNwbGF5OmdyaWQ7Z3JpZC1yb3ctZ2FwOjI1cHg7Z3JpZC1jb2x1bW4tZ2FwOjI1cHh9LnRiLWdyaWQtaXRlbXtiYWNrZ3JvdW5kOiNkMzhhMDM7cGFkZGluZzozMHB4fS50Yi1ncmlkLWNvbHVtbntmbGV4LXdyYXA6d3JhcH0udGItZ3JpZC1jb2x1bW4+Knt3aWR0aDoxMDAlfS50Yi1ncmlkLWNvbHVtbi50Yi1ncmlkLWFsaWduLXRvcHt3aWR0aDoxMDAlO2Rpc3BsYXk6ZmxleDthbGlnbi1jb250ZW50OmZsZXgtc3RhcnR9LnRiLWdyaWQtY29sdW1uLnRiLWdyaWQtYWxpZ24tY2VudGVye3dpZHRoOjEwMCU7ZGlzcGxheTpmbGV4O2FsaWduLWNvbnRlbnQ6Y2VudGVyfS50Yi1ncmlkLWNvbHVtbi50Yi1ncmlkLWFsaWduLWJvdHRvbXt3aWR0aDoxMDAlO2Rpc3BsYXk6ZmxleDthbGlnbi1jb250ZW50OmZsZXgtZW5kfSB9IA==

Our Experience and Priorities Marketing for Healthcare Practices

When developing your digital marketing strategy, we use our digital expertise to differentiate and grow your medical practice.

Crafted effective HIPAA compliant website solutions

Integrated telehealth appointments to help boost revenue and patient experience

Optimized and managed local listings for practices with 50+ locations

Worked with small and large practices, ranging from women’s healthcare to orthopedics

Healthcare Marketing Priorities

User Experience

User experience is one of the most important elements of a website. We make sure that your audience has an easy navigation experience to make an appointment and find their doctor or closest office location.

Multi-Channel Lead Generation

Multi-channel lead generation is the future. We help you implement clear metrics for success to drive engagement and conversions through all of your channels.

Local SEO

Local search results give plenty of opportunities to attract both new and returning patients. We have years of experience helping providers and practices rank in local map results.

Security and Compliance

Website security is vital to your website and medical practice. When it comes to keeping your website safe, we know how to make your site secure, trustworthy, and HIPAA compliant.

Scalable Solutions

As your practice grows and adds new locations, we adapt your digital presence and marketing strategies to keep up with your health network expansion.

Branding and Branded Creative

Building your brand begins with defining who you are and what patients will remember about your practice. Our creative team works with you to translate your brand into an amazing design across your social media, website, and more.

Let Today’s Business be your destination for all your digital marketing needs.

Let’s Talk Marketing

Common Digital Marketing Services for Healthcare Practitioners

Web Design & Development

Our website team builds custom and high performance websites that bring your brands unique personality to life.

Search Engine Optimization

Every medical practice needs an SEO strategy. We provide SEO services that drive more traffic and help rank your website number one on search engines.

Search Engine Marketing

SEM is an effective way to grow your practice and beat your competition. Our SEM services target new patients, generating more leads with quicker results.

Social Media

Our social media services help you engage with your patients while buildingwhile, building an online community that improves your brand reputation.

Creative and Graphic Design

Whether it’s creating a new social media ad or landing page design, our creative team incorporates your brand and messaging into your brand new designs.

Email Marketing

Our email marketing services help keep your patients engaged with updates about your practice and weekly newsletters.

Common Questions From Our Healthcare Clients

A: You bet. We believe that call tracking is one of the best KPIs that businesses can use to measure success. We also understand that call tracking can get expensive. We have multiple service providers that we work with that can provide you with different features and pricing.

A: Our content writing team is a combination of SEO strategists and copywriters. All have experience writing for several industries and are able to adjust as needed for content requirements. Our process begins with a combination of interviews and discussions with you and your team, and also involves creating a multi-month plan for what and when content will be done. We also have relationships with specialized writers if necessary.

A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.

We have an extensive portfolio of content, from which examples can be shared upon request.

A: We never want to see a client go, but things happen. Termination of services is always clearly written out in any agreement that a client makes with Today’s Business. Our normal policy is 90 days advance notice.

We use WordPress because we believe that it allows us the best blend of customization and SEO. Site builders such as Wix or Squarespace continue to improve, but they still use additional code (which can slow down a website) and don’t necessarily provide the ability to create unique website features. While a completely custom coded website would provide the ultimate SEO and custom website experience, content management systems like WordPress improve productivity and also allow staff to update elements without coding experience.

Change in results will depend on the campaign strategy. Sometimes, we do recommend a strategy that may see lower conversions or other KPIs in exchange for higher long term ROI. Any anticipation of drop-off will be communicated as part of an onboarding or strategy presentation.

Explore Our Case Studies

Check out our case studies to see how Today’s Business has helped accounting firms enhance their digital marketing capabilities and increase their ROI.

How to Increase Instagram Follower Growth by 5,553%

Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique …

Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%

Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …

Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch

Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …

How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing

Today’s Business works with BNE to assist new property lease-ups through social media marketing.

Using Influencer Marketing to Improve Retail Relationships

Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…

How Not Using “Near Me” Nearly Doubled “Near Me” Search Results

During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.

#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study

Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.

Celebrity Goat Influencer Marketing Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …

Increasing Web Leads by 737% for a Cabinets & Countertops Company

Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …

Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift

Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …

Tripling the Conversion Rate of A Locations Page

Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …

Taking over Digital Marketing during COVID: A Case Study

Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …

View All Case Studies

Markets Served

Today’s Business provides marketing services to the following industries:

About Today’s Business

At Today’s Business, we have helped healthcare providers and practices develop a digital marketing strategy with proven results. From working with women’s healthcare specialists and eye doctors to orthopedists and physical therapists, we know how to streamline your practice’s success. Learn more about our digital marketing services by contacting us today to get started!

Let’s Talk Marketing