In a post-pandemic world where health networks are being consolidated, information needs to be more secure. With telehealth rising to prominence, orthopedic practices understand now more than ever the need to be established as well as agile in the digital world.
Since our inception, digital marketing for orthopedics has been a core market for us. Learn about our experience, our approach, and why we should be on your list for your next marketing agency.Contact Us
We prioritize providing users with easy access to their doctors and locations, as well as a seamless experience when making an appointment. This ranges from core items such as an orthopedic surgeon’s specialties, to little nuances such as languages spoken and urgent care FAQs.
Orthopedists normally experience a demographic that ranges from young athletes to senior citizens, meaning that while you’re running a campaign on performance training on Instagram, you may also want to be simultaneously running remarketing for post-op rehabilitation. Each channel has its function. We want them seamless.
The majority of the US starts their research on Google, and search engines continue to become more and more local. We know the ins and outs of how to target local searches and consistently rank within map results.
Simply put, no one wants to deal with a data breach, HIPAA violation, or accessibility lawsuit for ADA compliance. We’ve seen it all, and have dealt with preventive measures on multiple occasions.
As your health network expands to new locations, your digital presence needs to update in tow, both onsite and offsite. We operate to ensure that if you acquire 25 locations in a month, your website can adapt, and your presence on 3rd parties gets updated as well.
Good branding is ubiquitous for all businesses. The right creative can help create effective new beginnings or ensure that your next campaign gets noticed for all the right reasons.
As part of a multi-channel digital marketing agency, our web development team is nuanced in all of the requirements a website may need for improving lead generation and customer retention. We believe websites should focus on the following:
If you can dream it, we can build it. Our web development team utilizes custom coded Wordpress websites that allow for optimal page speed, easy navigation, and effective lead generation.Explore Website Development
For many medical practices, organic traffic can represent up to 70-80% of your user base. Effective SEO is necessary for every orthopedic organization.Explore SEO
From Google ADs to the Display Network, SEM services enable lead generation with more immediate results.Explore SEM
We cover everything from creative engagement with your current patients to data-based ad targeting of specific demographics.Explore Social Media Marketing
We have experience overhauling everything from logos and websites to running new unique campaigns. Check out our creative portfolio for more details.Explore Graphic Design
Keep your patients engaged, increase your reputation and positive reviews, and help encourage more recurring appointments.Explore Email Marketing
A: Think of links to your website as the company you keep. When you have links coming to your website from trusted, authoritative sites throughout the web, Google believes that your website is credible and trustworthy. Since Google is looking to show users the most authoritative, trustworthy, and enjoyable search results, it will consider links as one factor in its ranking. Google also uses links to understand a website’s relevance. If you are getting links from WebMD’s hip replacement page, Google is going to assume you know a thing or two about hip replacement.
The end result of linkbuilding, in simple terms, is this: if you imagine two exact same websites with the same content and build, Google would display the website with better backlinks first. If you have a great link portfolio, you’ll see much higher chances of ranking sooner rather than later.
A: Content creation in an SEO package is fluid. We will balance it with other SEO efforts to ensure that your website gets maximum return. It will be discussed with you as part of a quarterly strategy, so that you have a strong understanding of what the next three months will look like for your campaign.
We have an extensive portfolio of orthopedic content, from which examples can be shared upon request.
A: Today’s Business has dealt with understanding HIPAA compliance for years, but we also have experience with ADA compliance for accessibility issues, as well as new privacy laws, such as GDPR in Europe. While the latter is not going to matter for 99% percent of orthopedic practices, rest assured that we are acutely aware of compliance issues that relate to your website.
There’s nothing better than delivering for a client. Check out some of our past successes.
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North Carolina. Raleigh Orthopaedic C …View Project
After getting our start doing social media in Women’s Health, we quickly expanded our medical marketing to orthopedics, general medicine, chiropractors, physical therapy, and fitness. We love digital marketing, and we love to talk with new people. Let’s Talk Today.