Orthopedic Digital Marketing Services

In a post-pandemic world where health networks are being consolidated, information needs to be more secure. With telehealth rising to prominence, orthopedic practices understand now more than ever the need to be established as well as agile in the digital world. 

Since our inception, digital marketing for orthopedics has been a core market for us. Learn about our experience, our approach, and why we should be on your list for your next marketing agency.

 

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Our Experience and Priorities Marketing for Orthopedics

While digital marketing will always have its core approaches, our experience has led us to prioritize certain factors when marketing for orthopedists.

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We’ve worked with both small practices and those with 100+ locations

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Knowledge of demographics and compliance requirements, such as HIPAA

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Integrated telemedicine and online appointment functionality into pre-existing website

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Have grown traffic for our clients over 1 million monthly users

Orthopedic Marketing Priorities

User Experience

We prioritize providing users with easy access to their doctors and locations, as well as a seamless experience when making an appointment. This ranges from core items such as an orthopedic surgeon’s specialties, to little nuances such as languages spoken and urgent care FAQs.

Multi-Channel Lead Generation

Orthopedists normally experience a demographic that ranges from young athletes to senior citizens, meaning that while you’re running a campaign on performance training on Instagram, you may also want to be simultaneously running remarketing for post-op rehabilitation. Each channel has its function. We want them seamless.

Local SEO

The majority of the US starts their research on Google, and search engines continue to become more and more local. We know the ins and outs of how to target local searches and consistently rank within map results.

Security and Compliance

Simply put, no one wants to deal with a data breach, HIPAA violation, or accessibility lawsuit for ADA compliance. We’ve seen it all, and have dealt with preventive measures on multiple occasions.

Scalable Solutions

As your health network expands to new locations, your digital presence needs to update in tow, both onsite and offsite. We operate to ensure that if you acquire 25 locations in a month, your website can adapt, and your presence on 3rd parties gets updated as well.

Branding and Branded Creative

Good branding is ubiquitous for all businesses. The right creative can help create effective new beginnings or ensure that your next campaign gets noticed for all the right reasons.

Let Today’s Business be your destination for all your digital marketing needs.

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Common Digital Marketing Services for Orthopedic Businesses

As part of a multi-channel digital marketing agency, our web development team is nuanced in all of the requirements a website may need for improving lead generation and customer retention. We believe websites should focus on the following:

Website Development

If you can dream it, we can build it. Our web development team utilizes custom coded WordPress websites that allow for optimal page speed, easy navigation, and effective lead generation.

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Search Engine Optimization

For many medical practices, organic traffic can represent up to 70-80% of your user base. Effective SEO is necessary for every orthopedic organization.

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Search Engine Marketing

From Google ADs to the Display Network, SEM services enable lead generation with more immediate results.

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Social Media

We cover everything from creative engagement with your current patients to data-based ad targeting of specific demographics.

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Creative and Graphic Design

We have experience overhauling everything from logos and websites to running new unique campaigns. Check out our creative portfolio for more details.

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Email Marketing

Keep your patients engaged, increase your reputation and positive reviews, and help encourage more recurring appointments.

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Common Questions From Our Orthopedic Clients

Explore Our Case Studies

Check out our case studies to see how Today’s Business has helped accounting firms enhance their digital marketing capabilities and increase their ROI.

Markets Served

Today’s Business provides marketing services to the following industries:

About Today’s Business

After getting our start doing social media in Women’s Health, we quickly expanded our medical marketing to orthopedics, general medicine, chiropractors, physical therapy, and fitness. We love digital marketing, and we love to talk with new people. Let’s Talk Today.

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