Breaking Sales Records Through Affiliate Marketing

Overview

FOCO shattered its single day bobblehead sales record by over 10X and sold out their entire inventory for the Alexander Ovechkin Goal Counter bobblehead which launched on March 12th.

Most of the success was due to affiliate partners. Take a look at the stats below.

Affiliate Intro Image

The Results

3/12/2020-3/14/2020

Revenue

64%

Affiliate

14%

Social

64%

Direct

64%

Non-Brand Paid Search


Users

34%

Social

32%

Affiliate

14%

Direct

9%

Non-Brand Paid Search


Conversion Rate

10.10%

Affiliate

4.49%

Email

4.43%

Branded Paid Search

2.95%

TranNon-Brand Paid Searchsactions

Conclusion

As you can see in the analytics not only did affiliate partners help drive traffic to this campaign but they helped drive the RIGHT traffic. Affiliate traffic drove about the same traffic as social media but had a way better conversion rate and drove a majority of all product purchases and therefore revenue.

Are you working with your affiliate partners to the max capacity? Contact Today’s Business to learn how you can grow your business through affiliate marketing.

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