Overview
FOCO shattered its single-day bobblehead sales record by over 10X and sold out its entire inventory of Alexander Ovechkin Goal Counter bobbleheads which launched on March 12th.
Most of the success was due to affiliate partners. Take a look at the stats below to see how well the affiliate channel performed.
The Results
3/12/2020-3/14/2020
Revenue By Channel
70%
Affiliate
12%
Social
8%
Direct
5%
Paid Search
Users By Channel
39%
Affiliate
33%
Social
13%
Direct
9%
Paid Search
Conversion Rate By Channel
11.08%
Affiliate
5.95%
5.34%
Paid Search
3.83%
Organic Search
Conclusion
As you can see in the analytics not only did affiliate partners help drive traffic to this campaign but they helped drive the RIGHT traffic. Affiliate traffic drove about the same amount of traffic as social media but had a way better conversion rate and drove a majority of all product purchases and therefore revenue.
Are you working with your affiliate partners to the max capacity? Contact Today’s Business to learn how you can grow your business through affiliate marketing.
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