Overview
FOCO shattered its single-day bobblehead sales record by over 10X and sold out its entire inventory of Alexander Ovechkin Goal Counter bobbleheads which launched on March 12th.
Most of the success was due to affiliate partners. Take a look at the stats below to see how well the affiliate channel performed.
The Results
3/12/2020-3/14/2020
Revenue By Channel
70%
Affiliate
12%
Social
8%
Direct
5%
Paid Search
Users By Channel
39%
Affiliate
33%
Social
13%
Direct
9%
Paid Search
Conversion Rate By Channel
11.08%
Affiliate
5.95%
5.34%
Paid Search
3.83%
Organic Search
Conclusion
As you can see in the analytics not only did affiliate partners help drive traffic to this campaign but they helped drive the RIGHT traffic. Affiliate traffic drove about the same amount of traffic as social media but had a way better conversion rate and drove a majority of all product purchases and therefore revenue.
Are you working with your affiliate partners to the max capacity? Contact Today’s Business to learn how you can grow your business through affiliate marketing.
Check Out More of Our Work
Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%
Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …
Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing
Today’s Business works with BNE to assist new property lease-ups through social media marketing.
Using Influencer Marketing to Improve Retail Relationships
Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…
How Not Using “Near Me” Nearly Doubled “Near Me” Search Results
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study
Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.
Celebrity Goat Influencer Marketing Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift
Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …
Tripling the Conversion Rate of A Locations Page
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
Taking over Digital Marketing during COVID: A Case Study
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …
Butcher Box Big Game Bundle Influencer Marketing Campaign
Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost a …
Let’s Talk About Your Digital Marketing Strategy
From startups to nationally recognized brands, we ensure all clients receive profitable results from our customized digital strategy. Let us help your company generate the results you are striving for.