Breaking Sales Records Through Affiliate Marketing

Case Study Overview

FOCO shattered its single day bobblehead sales record by over 10X and sold out their entire inventory for the Alexander Ovechkin Goal Counter bobblehead which launched on March 12th.

Most of the success was due to affiliate partners. Take a look at the stats below.

The Results

(3/12/2020-3/14/2020)

Channels

(by revenue)

#1
Affiliate
(64% revenue)
#2
Social
(14% revenue)
#3
Direct
(8% revenue)
#4
Non-Brand Paid Search
(5% revenue)

Channels

(by users)

#1
Social
(34% users)
#2
Affiliate
(32% users)
#3
Direct
(14% users)
#4
Non-Brand Paid Search
(9% users)

Channels

(by conversion rate)

#1
Affiliate
(10.10% CVR)
#2
Email
(4.49% CVR)
#3
Branded Paid Search
(4.43% CVR)
#4
Non-Brand Paid Search
(2.95% CVR)

Conclusion

As you can see in the analytics not only did affiliate partners help drive traffic to this campaign but they helped drive the RIGHT traffic. Affiliate traffic drove about the same traffic as social media but had a way better conversion rate and drove a majority of all product purchases and therefore revenue.

Are you working with your affiliate partners to the max capacity? Contact Today’s Business to learn how you can grow your business through affiliate marketing.

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