Digital Marketing Blog

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5 Effective Link Building Strategies in 2021

If you want your pages to rank in organic search, you need to acquire backlinks. However, your web pages won’t rank just by obtaining more links, you need quality links and that means using the right tactics. Below are five effective strategies to build your link portfolio.  1. Unlinked Brand Mentions One way to acquire […]


What is SEO: A Beginner’s Perspective

As part of their internship, Today’s Business had an SEO intern blog about their experiences and what they learned. This blog was written after being an intern for a little over a month. What is SEO: A Beginner’s Perspective Have you ever wondered what makes you click on a certain website or why one site […]

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Google Analytics 4: The Good, The Bad, and the Ugly

In October 2020, Google officially debuted the latest iteration of its Analytics platform. As anyone who works in the world of digital marketing knows, Google Analytics is a crucial piece of our toolkit, enabling us to make data-driven decisions and measure KPIs. So with the debut of GA4, what should we be paying attention to? […]



If you’re a business owner or marketing director for an e-commerce company, then odds are you’re currently investing in an affiliate marketing program (81% of brands use affiliate marketing programs). If you don’t have a program active right now then you’re probably looking to get started. Good news, you’re in the right place! Today’s Business […]

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Facebook Removes 20% Text Restrictions for Paid Ads

For years, Facebook’s 20% text restrictions have been a thorn in the side of social media advertisers and graphic designers everywhere. On September 7, 2020, Facebook announced they will no longer be penalizing ads with higher amounts of image text. There is no better time than in the year 2020, for Facebook to remove its […]

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Google Dynamic Search Ads: Everything You Need to Know

What are Dynamic Search Ads? There are customers searching for what you offer on Google. If your website is regularly creating new content or adding new inventory, it can be time-consuming to try to keep your ads relevant. Dynamic Search Ads (DSA) are the easiest way to find customers searching for what you have to […]

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Top NJ Food Blogs You Should be Following

If you’re from New Jersey then you know we take pride in all of the flavor our state has to offer. We just can’t keep quiet about it. We publish, review, and post about recipes, restaurants, bars, and beer. It’s how we share what we love! And it’s how these Jersey-proud food-lovin’ publications add even […]

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2020 NBA Finals Champions: Exclusive LA Lakers Gear for a Limited Time Only

A HUGE congratulations to the Los Angeles Lakers for winning the 2020 NBA Championship. Led by LeBron James and Anthony Davis, the Lakers were able to defeat Miami’s best shot and still dominate the NBA Finals. It has been a decade since the Lakers have won in the NBA Finals. So for all Lakers fans […]


Google Swaps Structured Data Testing Tool for Rich Results Test Tool

Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contribute to a positive SEO impact. Testing your structured data is crucial to ensuring that […]

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Why COVID-19 Has Made Digital Marketing More Important Than Ever

Due to the COVID-19 pandemic, 2020 has created a landscape that no one could have predicted. Businesses of all kinds have had to adapt, embrace new practices, and change their techniques to retain customers and continue to thrive through one of the most difficult experiences we will have in our collective lifetime. With most people […]

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Top 10 Tips for New Dog Owners

So you just got a dog… you probably have a lot of questions. What type of dog food should I be buying for my breed of dog? How much food should I feed my dog? What type of vaccinations does my dog need? Is it normal for my dog to not eat a specific type […]

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7 Ways to Keep Your Team Connected While Working From Home

By Tom Ottaiano, CEO, Today’s Business When our leadership team made the push to implement work-from-home days at Today’s Business, we never could have predicted that our team would be working at home full-time. With all of the changes we are experiencing during this global pandemic, our team has taken this as an opportunity to […]

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