Digital Marketing Blog
Stay informed about everything Digital Marketing and TB with blogs written by our team
Featured Digital Marketing Blogs
If We Could Design Google’s Mascot … and Other Design Fun
Back in the pre-COVID days of everyone in the office, Today’s Business’ Jake Romano (Instagram) would have fun doing themed whiteboard art, starting with Google’s “bot.” From this bore the idea to expand on the fun and share some ideas online. Below …
By: Today's Business on February 16, 2021
Google Analytics 4: The Good, The Bad, and the Ugly
By: Today's Business on February 5, 2021
Why COVID-19 Has Made Digital Marketing More Important Than Ever
By: Today's Business on July 31, 2020
How Industries Are Adjusting to the COVID-19 Pandemic
By: Today's Business on June 30, 2020
5 Google My Business Features For Better Exposure
By: Today's Business on June 30, 2020
Why Now is the Best Time to Go All In with Digital Marketing
By Tom Ottaiano, CEO, Today’s Business For the last few decades, digital marketing has continued to emerge and evolve. At first it was just a new way to market, but now it is proving itself as a necessity for businesses everywhere. As CEO at Today’s …
By: Today's Business on June 30, 2020
Check Out Our Recent Digital Marketing Blogs
If We Could Design Google’s Mascot … and Other Design Fun
Back in the pre-COVID days of everyone in the office, Today’s Business’ Jake Romano (Instagram) would have fun doing themed whiteboard art, starting with Google’s “bot.” From this bore the idea to expand on the fun and share some ideas online. Below yo …
By: Today's Business on 02/16/21
Google Analytics 4: The Good, The Bad, and the Ugly
In October 2020, Google officially debuted the latest iteration of its Analytics platform. As anyone who works in the world of digital marketing knows, Google Analytics is a crucial piece of our toolkit, enabling us to make data-driven decisions and me …
By: Today's Business on 02/05/21
Why COVID-19 Has Made Digital Marketing More Important Than Ever
Due to the COVID-19 pandemic, 2020 has created a landscape that no one could have predicted. Businesses of all kinds have had to adapt, embrace new practices, and change their techniques to retain customers and continue to thrive through one of the mos …
By: Today's Business on 07/31/20
How Industries Are Adjusting to the COVID-19 Pandemic
The coronavirus pandemic outbreak has permanently changed how the entire world operates. Every single business, employee, and customer is striving to adjust accordingly to keep their businesses alive, and finding new ways to cater to and accommodate th …
By: Today's Business on 06/30/20
5 Google My Business Features For Better Exposure
The Importance of Having a Google My Business Listing What does every business want more of? Exposure. One of the easiest ways to better your business appearance online is by creating a Google My Business listing and utilizing the essential (and free!) …
By: Today's Business on 06/30/20
Why Now is the Best Time to Go All In with Digital Marketing
By Tom Ottaiano, CEO, Today’s Business For the last few decades, digital marketing has continued to emerge and evolve. At first it was just a new way to market, but now it is proving itself as a necessity for businesses everywhere. As CEO at Today’s Bu …
By: Today's Business on 06/30/20
Google Calendar Crashed and Twitter Lost It
Google bragged about its new calendar update… and then it crashed. Scheduling made simpler with @googlecalendar → https://t.co/3WXZX2deRE pic.twitter.com/s3E1q8gGsO — G Suite (@gsuite) June 18, 2019 People were so excited to schedule meetings with Go …
By: Today's Business on 06/19/19
5 Ways to Increase Traffic to Your Website
By Tom Ottaiano, CEO, Today’s Business 1. Search Engine Optimization Optimize Your On-Site Content Content is king these days and everything that you publish on your site should be providing intrinsic value to your target audience. But it doesn’t stop …
By: Today's Business on 05/24/19
5 Things I’ve Learned Since Becoming a CDO
By: Billy Ash, CDO, Today’s Business 1. Schedule everything Achieving goals and completing tasks all starts with a schedule. When things are scheduled properly and a realistic timeline is set for a specific campaign, I am able to personally keep an eye …
By: Today's Business on 08/29/18
3 Major Focuses for Digital Marketing in 2017
Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year. First things first, the device people are using to research and buy products/services has …
By: Today's Business on 07/17/17
Your True Voice: Authenticity’s Role in E-Commerce
The day has come. You’ve committed to business operations online. But how are you going to make your presence known? How are you going to take potential consumers and turn them into advocates? To get that far, you’re going to need people to believe not …
By: Today's Business on 04/28/17
Why Should Doctors Monitor Their Online Reputation?
Imagine going online, searching your name and finding people “reviewing” you. It wouldn’t be fun no matter how nice of a person you are. Let’s be real here, not everyone is going to like you. And that’s ok! This reality is something most people do not …
By: Today's Business on 03/23/17
The Best Startup Blogs to Follow
Building a startup can be hard, but thankfully many people and companies are willing to share their experiences and insights on what it takes to excel in the world of startup marketing. Blogs are a great way to enhance your knowledge and provide useful …
By: Today's Business on 10/03/16
Five Apps to Boost Productivity At Work
You have apps to keep in touch with your friends, apps for traveling, so why not download some new apps to help you at work? Whether you’re responsible for communicating with clients, creating custom graphics, or building websites, it is crucial for di …
By: Today's Business on 08/16/16
Student-Athlete to Marketing Agency
Student athletes know what it takes to be a part of a team. It’s in their nature. But why do student athletes make for model employees? Sports are not just a game; they teach life lessons and prepare young adults for the road ahead. According to the NC …
By: Today's Business on 08/08/16
What Most Digital Marketing Agencies Won’t Tell You …But We Will
Are you looking to invest in a digital marketing agency, well you have come to the right place then! Digital marketing agencies can be extremely helpful in many ways for getting your business ranked in search engines, however, do not put your fate into …
By: Today's Business on 07/14/16
8 Minors that Complement Public Relations Majors
The public relations field is known for its endless possibilities. Being that it is very vast, you are not confined to one type of work. Just the switch from agency to in-house can be a whole new world. These many different possible directions can be m …
By: Today's Business on 06/27/16
4 Tools All PR Pros Should Be Using
Help A Reporter Out Image via HARO Help a Reporter Out (HARO) is a service represented by Cision. HARO is one of the most popular sourcing services that connects journalists with expert sources in order to meet deadlines while enabling brands to tell t …
By: Today's Business on 05/25/16
How to be a Successful Account Manager
If you have a passion for people, being around them and learning and helping them, then the Account Manager position may be for you. Being an Account Manager allows you to work with individuals and improve their businesses every single day. To succeed …
By: Today's Business on 05/16/16
Marketing Madness: March Madness and the Marketing World
The Super Bowl has met a contender when it comes to dominating the media for a sporting event. It’s that time of the month for the NCAA March Madness Tournament. It’s only fitting that at the same time, it’s marketing madness. March Madness advertisers …
By: Today's Business on 03/14/16
Know Your PR Jargon
If you’re unfamiliar with PR jargon, chances are you have no idea what this blog post is even about. Well if you’re in any way involved in the public relations industry, you’ve come to the right place either way. Let’s start off with the basics. Jargo …
By: Today's Business on 03/10/16
An Account Manager’s Guide to Organization
Account Managers are a company’s direct contact for clients and liaison between them and the rest of their company. Whether its gathering information for a client’s website or juggling requests for the graphic designers, the account manager must be kno …
By: Today's Business on 02/29/16
5 Tools Everyone in the Digital Marketing Industry Should Be Using
Digital marketing is essential for businesses these days, but the planning and implementing all that goes into a digital campaign is not easy, whether your targeting your products or services to businesses or consumers! Take it from a digital marketer …
By: Today's Business on 02/08/16
The Digital Public Relations Formula
Technological advances in recent years are the cause for the substantial progression of the digital world, which in turn has evolved aspects of everyday life. Educational systems benefit from tutoring programs and online classrooms, while the medical f …
By: Today's Business on 01/25/16
What to Expect When Interning at Today’s Business
When you tell your friends and family that you have an internship, there is a good chance you will get at least one of these responses. They might say “Wow, that is great!” or “How many cups of coffee have you picked up today?” Many thoughts ran throug …
By: Today's Business on 01/04/16
5 Ways to Become a Top Intern
At Today’s Business, our TB University (Internship) Program has continued to help us recruit future employees and educate college students about this growing industry we all love. We have had hundreds of students pass through our program, and love bei …
By: Today's Business on 11/25/15
How to Get the Most Out of Your Press Release
PSA: The press release is not dead! You just have to know what to do with them. Get the Most Out of Your Press Release Whether you’re dealing with your first or your hundredth press release, there is always room for improvement to make sure you’re gett …
By: Today's Business on 11/02/15
Top 3 Stats on Google Analytics
Very often I get the question, what is working on my website? My typical response is, “let’s check Google Analytics”. Google Analytics is a book, it will uncover everything that is working and not working on your website. In this blog we will go over t …
By: Today's Business on 10/19/15
SEO and Content Marketing: Why They Need Each Other
SEO and content marketing go together like peanut butter and jelly, you can have them by themselves but they complement each other oh so perfectly! As content marketing practices inch their way into SEO strategies, there have been several claims that c …
By: Today's Business on 10/14/15
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