Are you considering hiring a full-time employee to handle your business’s social media marketing, SEO, or other digital marketing efforts? If so, let us give you some reasons why you should consider hiring a reputable digital marketing agency like Today’s Business instead. Having been in business since 2011, we have worked with pretty much every […]
Increasing Clicks and Impressions with Multilingual Pages – Reaching Untapped Audiences
When a leading healthcare client came to us and needed to talk strategy, we knew that there was more to the problem than just improving content strategy or re-organizing marketing efforts. While part of our baseline is to come up with a cohesive strategy, our team at Today’s Business spends a lot of time in the healthcare marketing sector, and we knew there were some advanced tactics to apply that were tailored specifically for our client.
Better with Butter: How Using Instacart Boosted One Client’s Sales Five-Fold
Our client, Minerva Dairy was ready to sell more butter, but didn’t plan to use Instacart as their go-to ads platform. We thought this would be the way to reach the most customers for the least spend. This is how we boosted their sales five-fold and introduced them to a whole new customer-base.
Why Your Practice Should Run Medical Ads
Let’s lay some groundwork. You’re in healthcare, and you want to run ads because they can bring you more business than just having a website, directory listings, and social media. But what exactly are ads? Thirty years ago, they might have meant a billboard and a radio shout-out. Fifteen years ago, with the rise of […]
A Complete and Comprehensive Guide to Local SEO for the Healthcare Industry
What is Local SEO? If you’ve ever heard the term ‘SEO’ or ‘search engine optimization’ and thought to yourself, “I know what that is. It’s just organic search,” you’d be on the right track. SEO is the practice of optimizing a website and external listings (more on ‘external listings later) so that they are easier […]
The 25 Best Denver Influencers
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The best marketing questions to ask when going through an orthopedic merger
What is an Orthopedic Merger? An orthopedic merger is simply a type of medical merger, which by definition is the absorption of one practice into another. The primary practice, or the one that will acquire the existing clinic or location, generally will brand the acquisition with its own name, logo, and messaging. From a marketing […]
Improving Patient Acquisition: Digital Marketing Strategies for Growing Surgical Practices
The Challenge of Acquiring Surgery Patients for Your Practice Navigating the trenches of patient acquisition is a major challenge for most medical practices today, including surgery centers. In the digital age, having a strong online presence is crucial. With so many options available, it’s tough for a practice to stand out above their competition. Patients […]
The Top 3 Ways to Get New Customers to Your HVAC Business
How do you get more customers for your HVAC company? If you run an HVAC company, at some point you’re going to start thinking about marketing. You’re busy enough already, so the last thing you might want to have to deal with is social media, websites, or looking at data. Fortunately, you can still expand […]
Social Media Advertising
Make your mark in the social media sphere with ads that drive brand awareness and engage current and potential customers.
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