AAOE 2023 Annual Conference Recap

So you’re attending AAOE 2023?!? Get ready for a week of quality educational content, networking, and loads of fun! If you are interested in learning about how you can improve your practice’s digital marketing efforts then be sure to stop by our booth to learn more!

Tom Ottaiano and Joe Sanfilippo at AAOE 2023

What is AAOE 2023?

The American Alliance of Orthopaedic Executives (AAOE) is an organization that provides education and resources to the administrators and staff of orthopedic practices and other musculoskeletal groups. Each year, it hosts the AAOE Annual Conference to promote continued learning and professional development. From April 20-23, 2023, more than 500 AAOE members and orthopedic executives from across the U.S. will gather in Orlando, Florida for this event. When you attend AAOE’s Annual Conference, you can expect to hear from keynote speakers, engage in networking opportunities, explore new products and services, and much more! The conference is specifically designed to help you advance your career and take your practice to the next level. 

Where is the AAOE 2023 Annual Conference?

The AAOE 2023 Annual Conference is being held at the Hyatt Regency located at 9801 International Drive in Orlando, FL.

Why Should You Attend AAOE?

If you are in the orthopedic industry, AAOE is the best way to learn from leaders in the space. You can also connect with vendors and find expert partners to help you enhance specific areas of your practice. For example, if you are not a digital marketing expert, you can connect with our team of marketing gurus. With their help, you will learn the benefits of digital marketing for an orthopedic practice, review case studies of past client successes, and get a basic understanding of fundamentals.

Why Should You Exhibit at AAOE?

If your business has a product or service relevant to orthopedic groups, exhibiting at the AAOE 2023 Annual Conference is a no-brainer. At AAOE, all the leading practice administrators, CEOs, and other executives come together to share insights and learn from each other. One of the best ways to get in front of key decision-makers is when they are not overwhelmed with their normal day-to-day. Additionally, by exhibiting at AAOE, you are showing these people that you support their industry and are also aware of the importance of supporting the industry. Finally, there is no better way to build relationships than in-person face-to-face connections, and there is no better place to do it than AAOE.

How to Maximize Your Time at AAOE?

As an exhibitor at the AAOE Annual Conference, the best way to maximize your time is by spending the proper time to prepare. Tons of orthopedic executives will be attending so you must connect with everyone as early as possible and plan in advance to avoid missing out on key networking opportunities. As many in the industry know, it is a very tight-knit circle, and attendees don’t typically like cold outreach. The way to make it into these circles is through consistent sponsorship and attendance of the event and by going the extra mile by sponsoring drink tickets, hosting happy hours, and having awesome prizes/swag at your booth that appeals to the audience. This year, Today’s Business will be sponsoring an invite-only event in partnership with the Leadership Academy.

What are the Best Networking Opportunities at AAOE 2023? 

If you are new to AAOE, you should try to join state or regional societies. All state and regional societies have an annual reception each year at AAOE. This year it is taking place on Thursday at 6:30 pm ET at the hotel. 

The Southeastern Association of Orthopaedic Executives (GA, SC, AL, TN), Bones Society of Florida, Midwest AAOE (KS, MO, OK, AR), and MidAtlantic BONES (PA, DE, MD) all share a reception, so you get to meet tons of different people across multiple regions in one place. These four regional associations are managed by Cobbe Consulting and have a really cool Leadership Academy. If you get involved locally, you will have an opportunity to apply for this academy. Being a part of the Leadership Academy is a great way to expedite your learning process as a newer member of the orthopedic community. Plus, Today’s Business sponsors an annual happy hour for the Leadership Academy, and members are welcome to join us for food and beverages at our exclusive event!

What Did Today’s Business Do at AAOE 2023?

Today’s Business had an amazing time at the AAOE 2023 Annual Meeting! Most of our time was spent at our exhibitor booth chatting it up with some of our clients, giving out swag, and answering questions from orthopedic executives who had questions about digital marketing. During downtimes, we chatted with other exhibitors or were answering calls and emails from the TB team and other clients. We also attended networking events like the state reception hosted by Cobbe Consulting and of course the Happy Hour we sponsored for the Leadership Academy!

Joe Sanfilippo, Tom Ottaiano, and Billy Ash at AAOE 2023

Biggest Takeaways from AAOE 2023?

After thinking about it for a couple of days, the one thing that sticks out to me is simply how great our partners are. Our team had so much fun just being able to connect in person with our clients and have casual conversations.

Joe Sanfilippo

About The Author:

Joe Sanfilippo’s digital marketing career began in the orthopedic field in 2016 where he served as a marketing and business development coordinator for one of the largest orthopedic groups in the country, Illinois Bone & Joint Institute. Joe has been attending orthopedic conferences since he was just 22 years old and doesn’t plan to stop anytime soon!