How to Analyze Competitors for SEO Purposes

A competitor analysis is one of the most important aspects of the SEO process for a campaign and yet it gets overlooked time and time again. Figuring out your exact competitors and getting a [...]

How Google Determines Low vs. High Quality Pages

If you own a business that has a website, you want to rank high in Google’s search results. But in order for your web pages to rank high, Google needs to consider them high quality. Back in [...]

Local Data Aggregators: Why Your Business Should be Using Them

Do you own a local business? It doesn’t matter what service you provide – you need to be listed in local data aggregators. But why, you ask? And what the heck is a local data aggregator? Fair [...]

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Understanding Latent Semantic Indexing’s Role in SEO

Ever since Google became the dominant force in search, there’s been an ever-evolving battle between them and SEOs attempting to get their businesses to rank better than competition. Along the [...]

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What’s the Difference Between SEO and SEM?

As a full service digital marketing agency, a common question we receive from our clients is “Where will I see more success: SEO or PPC?” The answer isn’t as black and white as many would hope it [...]

How to Develop a Successful SEO Strategy

In today’s world, businesses need to develop a strong online presence to ensure they are profitable. While many people know that SEO (Search Engine Optimization) plays an integral role in their [...]

Why Medical Practices Need Content Marketing

With competition in the healthcare field intensifying, it is crucial for practices to come up with new and more sophisticated marketing strategies to help reach their audience. One of the best [...]

Google’s New Mobile-First Indexing

What has seemed like an inevitability for a while has now become a reality. The majority of users conducting a Google Search are now doing so on a mobile device. The rapid emergence and [...]

Tips for Your Healthcare Domain Change

As the times progress you will notice that things change, especially when it comes to Google and their ever-changing algorithms. While Google makes small changes to their algorithms many times a [...]

What is SSL & Do You Need It?

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