A Recipe for Success:
How Ammerlander Cheese Grew 2,000+ Social Media Followers in a Month
Overview
Discover the secret behind Ammerlander Cheese’s phenomenal success in growing its social media presence from 855 to 2,898 followers within a month. Partnering with Today’s Business, Ammerlander aimed to establish a robust brand presence in the United States, focusing on swiss, havarti, and butter kase cheeses. The team sought a fresh and engaging approach to build a compelling narrative for retail giants like Publix and Albertsons.
Goals
01
Grow social media followers
02
Increase engagement and reach
03
Learn more about the audience
The Strategy
Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique approach beyond typical giveaways. The centerpiece was a grand prize of $2,500, but the catch was that participants had to return daily, liking and commenting on every post to qualify.
- Influencer RecipesCollaborated with influencers to educate consumers on ways to use Ammerlanders products with creative recipes and detailed instructions.
- Trivia QuestionsLearned from our audience by asking questions about
• How they use the product usage
• Where they typically shop
• Where they want to see our product - Product Placement PollsInvited users to suggest locations for Ammerlander products in their local stores.
The Execution
Executing this multifaceted strategy required seamless coordination across social media, creative, paid media, and influencer teams. A detailed content calendar mapped out daily posts, featuring custom graphics and captivating captions. Eight carefully selected influencers were contracted, ensuring strategic alignment with the campaign. A well-allocated budget optimized spending for the best mix of prizes, influencer collaboration, and paid media, culminating in strategically boosted posts for maximum reach.
Results
+2,043
Follower growth Surged from 855 to 2,898, gaining an impressive 2,043 new followers.
285k
Influencer Impact garnered 285k impressions and 16k engagements from influencer posts.
+10%
Total Media Accounts
$0.89
CPE
540,947
540,947
Takeaway
Ammerlander Cheese not only achieved its immediate goals but also laid the foundation for sustained brand loyalty and consumer engagement. This case study serves as a testament to the power of innovative strategies and coordinated execution in the realm of social media marketing.
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