January 2026
TikTok Influencer Sells Out Product Nationwide
Overview
A single organic viral moment drove national retail sellouts, mainstream media coverage, and a measurable Instacart sales lift within weeks.
What Happened
A TikTok influencer and local teacher, Courtney Cook, started posting about putting cheese into sweet potatoes, and it began going viral on TikTok (see here). Not just any cheese — a very specific cheese: butterkäse. Most people are unfamiliar with butterkäse, so it created a perfect viral moment for our brand, Ammerlander, to plug itself in and capitalize on this virality.
Why This Went Viral
Unexpected pairing (sweet potatoes and cheese)
Niche product discovery (Butterkäse unfamiliar to most users)
Repeatable, low-effort recipe format
Comment-driven curiosity (“what cheese is that?”)
Algorithm friendly traits (simple foods, food ASMR, etc.)
What We Did?
At Today’s Business, we provide full social media marketing management for our brands. Part of that includes social listening, engagement, and influencer marketing.
We noticed this influencer post right away and knew it was the perfect opportunity to engage. We saw how much engagement this post was getting and quickly acted by sending Courtney Cook some of our very own Ammerlander butterkäse, which she naturally used in her next sweet potato
Executing this multifaceted strategy required seamless coordination across social media, creative, paid media, and influencer teams. A detailed content calendar mapped out daily posts, featuring custom graphics and captivating captions. Eight carefully selected influencers were contracted, ensuring strategic alignment with the campaign. A well-allocated budget optimized spending for the best mix of prizes, influencer collaboration, and paid media, culminating in strategically boosted posts for maximum reach.
We followed up with a paid giveaway collaboration to continue building on the momentum.
Results
The results were insane. Not only were stores across the country selling out of butterkäse, but our brand in particular saw the biggest lift across multiple platforms.
Retail & Ecommerce Impact
+1,270.6%
Items sold on Instacart from October 2025 – December 2025
+1,600%
Items sold on Instacart from October 2025 – December 2025
Performance Summary (November 1, 2025 – December 31, 2025)
Impressions
344,645
46,726.8%
Engagements
12,530
113,809.1%
Engagement Rate
3.6%
143.3%
Follower Growth (November 26, 2025 – December 31, 2025)
Post Views
342,000
+339K (+12,499%)
Profile Views
39,000
+39K (>999%)
Likes
10,000
+10K (+32,231.3%)
Comments
1,569
+1,572 (-52,400%)
Impressions
344,645
+339K (+12,499%)
Total Followers
1,819
All Time
Engagements
12,530
+1,535
50+ users posted using the product
Takeaway
This case study demonstrates the power of real time social listening paired with fast, strategic influencer engagement. By identifying an organic viral trend early and seamlessly inserting Ammerlander Butterkäse into the conversation, we transformed a niche product into a nationwide must have item. The combination of authentic creator content, coordinated social execution, and momentum driven paid support not only fueled massive online engagement but translated directly into retail sellouts and measurable ecommerce growth. One viral moment, when activated correctly, can drive both brand awareness and real revenue impact at scale.
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