Over the course of the summer, the target KPIs were geared towards:
For each sale campaign for Ricciardi Brothers, Today’s Business would create custom creatives for use on all channels. Below you’ll see some examples.
As part of the pandemic, Ricciardi Brothers began offering curbside pickup and local delivery options through both its brick and mortar locations and its e-commerce site. This was communicated on the site as well as within the context of the social media and retargeting efforts.
To maximize long term ROI for the campaign, Today’s Business also sent out follow up email requests for people to review their nearby location following an e-commerce purchase. The goal was to increase reviews to Google My Business listings, which would help with local search.
Traffic generated from all digital channels helped further strengthen the retargeting campaign.
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