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Whether you’re looking for keyword-rich content that will drive traffic to your site, social ads that’ll bring conversions, engaging email marketing, or a unique combination of digital marketing services, Today’s Business has you covered. Working with clients in over 50 different industries, we strive to drive visibility, influence, and engagement to your business through techniques that are always one step ahead of the rest. Our variety of services is meant to take your business and your digital marketing to the next level.
Let Today’s Business be your destination for all your digital marketing needs.
PREFACE Forever Collectibles Inc. (FOCO) is one of the largest manufacturers and distributors of licensed merchandise in the world. They have partnerships with all of the major sports franchises (NFL, …
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Whether its social graphics or an entirely new website, the imagery and designs that our team creates will be the perfect reflection of your brand or business. Check out the recent work of our creative and web development teams here.
2020 NBA Finals Champions: Exclusive LA Lakers Gear for a Limited Time Only
A HUGE congratulations to the Los Angeles Lakers for winning the 2020 NBA Championship. Led by LeBron James and Anthony Davis, the Lakers were able to defeat Miami’s best shot and still dominate the NBA Finals. It has been a decade since the Lakers hav …
By: Today's Business on 10/13/20
Top 10 Tips for New Dog Owners
So you just got a dog… you probably have a lot of questions. What type of dog food should I be buying for my breed of dog? How much food should I feed my dog? What type of vaccinations does my dog need? Is it normal for my dog to not eat a specific t …
By: Today's Business on 07/10/20
The Ultimate Father's Day Gift Guide
For the Dad Who Loves Sports FOCO has the perfect products for dad! Florals, straw hats, flip flops, swim trunks, and more! Get your dad what he really wants right now….sports! Straw Hat: $35 Floral Button Up: $50 Flip Flops: $20 Swim Trunks: $25 – $ …
By: Today's Business on 06/30/20
The Impact COVID-19 is Having on Affiliate Marketers
The world is buzzing these days with what’s going on surrounding the COVID-19 Pandemic. Regardless of where you turn, you’ll see some good news and unfortunately, some bad news. For affiliate marketers, that holds true as well. How? Let me explain. The …
By: Today's Business on 06/30/20
Brands Who Are Giving Back During the COVID-19 Pandemic
At Today’s Business, we have built a culture of positivity. Despite what might be happening around us, we try to be grateful for what we have and strive to be a light in a dark tunnel. That is why we started our #ShareTheGood campaign. In this article, …
By: Today's Business on 06/30/20
FOCO x Today’s Business Q4 Influencer Marketing Case Study
PREFACE Forever Collectibles Inc. (FOCO) is one of the largest manufacturers and distributors of licensed merchandise in the world. They have partnerships with all of the major sports franchises (NFL, NBA, MLB, NHL, etc.) as well as entertainment franc …
By: Today's Business on 06/30/20
Using Search Engine Marketing (SEM) to Drive Sales in Specialty Food
Starting Point A specialty food e-commerce company, facing multiple internal and external changes, requested the aid of Today’s Business to increase sales in its SEM Campaign while also reducing its monthly spend. The client has been running Google Ads …
By: Today's Business on 09/26/19
How We Leveraged Facebook Ads to Generate Qualified Leads For a Luxury Real Estate Brand
Over the course of 3 months with a $1500 budget, we were able to generate almost 200 leads through a comprehensive Facebook and Instagram campaign that successfully deployed multiple objectives contingent upon all phases of the social sales funnel, fro …
By: Today's Business on 06/14/19
7 Ways to Keep Your Team Connected While Working From Home
By Tom Ottaiano, CEO, Today’s Business When our leadership team made the push to implement work-from-home days at Today’s Business, we never could have predicted that our team would be working at home full-time. With all of the changes we are experienc …
By: Today's Business on 07/01/20
Why Some of the Most Successful Entrepreneurs are Former Athletes
By Tom Ottaiano, CEO, Today’s Business As a former athlete leading a digital marketing company, I often find myself looking up to famous athletes like Lebron James and Tom Brady for the successes they’ve had with developing new brands and building up t …
By: Today's Business on 06/30/20
Why Now is the Best Time to Go All In with Digital Marketing
By Tom Ottaiano, CEO, Today’s Business For the last few decades, digital marketing has continued to emerge and evolve. At first it was just a new way to market, but now it is proving itself as a necessity for businesses everywhere. As CEO at Today’s Bu …
By: Today's Business on 06/30/20
How to Write Website Content for Google’s Mobile-First Index
Most of the website content we read nowadays is read on our phones. Any interesting blogs or news articles we see are just a simple tap away! Google knows this too and has made it the utmost priority that the content you read is designed with your phon …
By: Today's Business on 09/01/17
How to Improve Your Content Marketing Performance
In terms of Search Engine Optimization, or SEO, the main focus for years has been building links in order to increase your website’s organic search performance. This focus has changed as of late thanks to content marketing. SEO isn’t simply link buildi …
By: Today's Business on 06/22/17
5 Ways to Create Medical Content That Resonates
It is no secret that producing meaningful and concise content is the key to digital marketing. Gone are the days when users were accepting of content that was clearly written to plug a company’s product. Today, consumers of all ages have heightened exp …
By: Today's Business on 05/10/17
Why Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers
Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their prod …
By: Today's Business on 06/30/20
Google Calendar Crashed and Twitter Lost It
Google bragged about its new calendar update… and then it crashed. Scheduling made simpler with @googlecalendar → https://t.co/3WXZX2deRE pic.twitter.com/s3E1q8gGsO — G Suite (@gsuite) June 18, 2019 People were so excited to schedule meetings with Go …
By: Today's Business on 06/19/19
4 Ways Your Ad Company is Robbing You
By: Billy Ash, CDO, Today’s Business Do you know what your digital advertising dollars are really going towards? Chances are, you’re being robbed blind. Many businesses hire “expert” advertising agencies to run their Google Adwords account but fail to …
By: Today's Business on 12/03/18
Why COVID-19 Has Made Digital Marketing More Important Than Ever
Due to the COVID-19 pandemic, 2020 has created a landscape that no one could have predicted. Businesses of all kinds have had to adapt, embrace new practices, and change their techniques to retain customers and continue to thrive through one of the mos …
By: Today's Business on 07/31/20
The Impact COVID-19 is Having on Affiliate Marketers
The world is buzzing these days with what’s going on surrounding the COVID-19 Pandemic. Regardless of where you turn, you’ll see some good news and unfortunately, some bad news. For affiliate marketers, that holds true as well. How? Let me explain. The …
By: Today's Business on 06/30/20
How Industries Are Adjusting to the COVID-19 Pandemic
The coronavirus pandemic outbreak has permanently changed how the entire world operates. Every single business, employee, and customer is striving to adjust accordingly to keep their businesses alive, and finding new ways to cater to and accommodate th …
By: Today's Business on 06/30/20
Email Marketing: Why Your Business Needs It
Leave the traditional ways of mailing in the past! With a little help from email marketing, growing your company can be easier than you think. Email marketing is an efficient way to market your business, while creating a mailing list and generating new …
By: Today's Business on 08/10/17
5 Tips for Your Next Email Blast
Email marketing has taken the digital advertising industry by storm. Now more than ever before, companies are turning to email marketing to better reach their ideal target market. Whether you’re looking for ways to improve your email blast’s results or …
By: Today's Business on 10/24/16
4 Ways Infographics Can Help Your Medical Practice
Within the medical field, it can be hard for doctors to hold a patient’s interest if an explanation involves jargon that they cannot grasp. While “Acute Viral Rhino Pharyngitis” may sound foreign, in reality, it is something that we’ve all ex …
By: Today's Business on 04/04/17
5 Key Tips for Beginner Designers
With various styles of design and different paths one can take, beginning a career or even a hobby in graphic design can be overwhelming. You could prefer to do print work or digital work, focus on websites or designing magazines; the possibilities are …
By: Today's Business on 03/23/17
5 Major Branding Fails
Giving your company a facelift might be necessary for survival, but that doesn’t mean you have to butcher your image in order to stand out above your competition. Staying relevant is tough – but before you make any drastic changes, be sure to assess wh …
By: Today's Business on 11/09/16
Google Dynamic Search Ads: Everything You Need to Know
What are Dynamic Search Ads? There are customers searching for what you offer on Google. If your website is regularly creating new content or adding new inventory, it can be time-consuming to try to keep your ads relevant. Dynamic Search Ads (DSA) are …
By: Today's Business on 11/04/20
Key Takeaways from Google Marketing Live 2019
This May, Google hosted their annual Google Marketing Live conference in San Francisco. We were lucky enough to live stream the two-day conference in our office, giving our team the opportunity to learn about the new updates we have to look forward to …
By: Today's Business on 07/17/19
How SEM Improves Your Healthcare Practice
The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your practice. How can you stand out above your competition? Invest …
By: Today's Business on 10/26/16
Google Swaps Structured Data Testing Tool for Rich Results Test Tool
Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contrib …
By: Today's Business on 09/28/20
Google’s “Medic Update” and How it is Impacting SEO
SUMMARY At the end of July/beginning of August, Google updated its page quality guidelines and initiated a broad core algorithm update – a significant alteration of how it chooses to rank pages in search results. This represented one of the most signif …
By: Today's Business on 11/13/19
BERT ALGORITHM UPDATE
The BERT algorithm, or “Bidirectional Encoder Representations from Transformers”, is Google’s latest update to its search system. Google has said it’s “the biggest update to the system since RankBrain launched five years ago”. The BERT update was annou …
By: Today's Business on 11/13/19
Facebook Removes 20% Text Restrictions for Paid Ads
For years, Facebook’s 20% text restrictions have been a thorn in the side of social media advertisers and graphic designers everywhere. On September 7, 2020, Facebook announced they will no longer be penalizing ads with higher amounts of image text. Th …
By: Today's Business on 11/13/20
Top NJ Food Blogs You Should be Following
If you’re from New Jersey then you know we take pride in all of the flavor our state has to offer. We just can’t keep quiet about it. We publish, review, and post about recipes, restaurants, bars, and beer. It’s how we share what we love! And it’s how …
By: Today's Business on 10/16/20
Understanding Facebook’s Special Ad Category for Real Estate Advertisers
In August of 2019, Facebook officially rolled out its Special Ad Category update within Facebook Ads Manager, which restricts ad targeting options for any account running ads related to credit, employment, or housing. The purpose of this new ad categor …
By: Today's Business on 06/30/20
Affiliate Summit West 2020: A Recap
Affiliate Summit West (ASW) is arguably the best event in the world for affiliate marketers and digital marketers alike. ASW isn’t just a great place to learn about what’s going on in the industry, it’s the top place to connect with affiliate marketing …
By: Today's Business on 02/06/20
What It Means To Be An Inc. 5000 Fastest Growing Company
Today’s Business is pleased to announce that we have made the 2019 Inc. 5000 list of the fastest-growing private companies in America. This appearance marks our second consecutive year on the prestigious list. View this post on Instagram A post share …
By: Today's Business on 10/09/19
Athlete to CEO: The Drive to Succeed Never Stops
By Tom Ottaiano, CEO, Today’s Business From Athlete to CEO. From a young age, I learned what it meant to be disciplined. My first experience with any kind of sport was when I was five years old and my dad took me to karate five days a week. From there …
By: Today's Business on 07/05/18
Tripling the Conversion Rate of A Locations Page
Client Overview The client is one of the largest independently owned network of orthopedic specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017, the group commissioned a new websit …
By: Today's Business on 06/30/20
The Top 5 Sports Blogs Ranked by Fan Loyalty
At Today’s Athletes, we’ve interacted with thousands of fan pages and team blogs. People often ask us “Who has the most loyal fans?”. From our experience, a few have stood out from the crowd. Check out the list below to see how Today’s Athletes ranks t …
By: Today's Business on 06/30/20
Why Medical Websites Need to be HIPAA Compliant
Via Pixabay In today’s digital world, information is more prone to hacking than ever before, which creates a serious safety issue. Most websites can be developed and hosted on the Internet without thinking much about safety. Healthcare practices and ot …
By: Today's Business on 03/23/17
Best Practices for Utilizing Live Chat on Your Website
Live chats are perfect for customers that do not like to talk on the phone, have questions after hours, or are just too busy to reach out any other way. More and more companies are utilizing live chat features like SnapEngage on their websites to help …
By: Today's Business on 03/23/17
What is SSL & Do You Need It?
Secure Sockets Layer, better known as SSL, is a cryptographic protocol designed to provide communications security over a computer network. SSL is used for web surfing, internet faxing, voice-over-IP and is used by, but not limited to, big time website …
By: Today's Business on 09/06/16
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Put your website design, SEM, social media, SEO, and more into the hands of an agency that uses the latest techniques and tactics to stay ahead of the game and bring positive results, every single day. We want to hear about your business and help you take it to the next level. Reach out to us today to get the conversation started.