A BREAKTHROUGH IN
The perfect combination between
creativity and technology.
creativity and technology.
The digital marketing world has changed, and it continues to evolve every single day. To keep up with trends, companies are no longer seeking high retainer agencies that nickel and dime them for their services. Instead, they’re looking for an agency who isn’t afraid to go the extra mile. At Today’s Business, we pride ourselves on being a true partner with our client by providing comprehensive oversight to their personalized digital marketing plan. We’re willing to put our money where our mouth is and set up a goal-oriented strategy that’s built for the long-haul.
FEATURED CASE STUDIES
How TB Generated $96,178.06 off of a $2,406.11 Budget
In September 2016, Today’s Business took over management of a healthy meal service company’s search engine marketing. After incremental decreases in the budget on a month over month basis to almost half the spend, TB’s SEM campaign continued to convert with large ROI and a high percentage of revenue growth.
Transaction increased 218%
CPC decreased 193%
First Year Revenue Comparison: $19,189.41 to $40,966.16
How TB Doubled Website Traffic for a Local Medical Client
TB’s digital optimization approach allows even the smallest local business to compete on a level as proficient as other industry giants. Through Today’s Business’ multi-channel marketing strategy, our team increased the client’s online presence by expanding their overall website traffic by 84.63% accompanied by exceedingly measurable results.
Average Position Ranking Increased 352%
Non-Branded Search Traffic Increased 308%
Website Leads Increased 158%
How TB Created a Community of 34,820 Unique Followers
From just 5,284 likes on a Facebook page, Today’s Business expanded a physical therapy group’s social media presence to 34,820 total followers – a 558.97% increase in just 4 years. The multi-faceted strategy our team put in place led to exponential growth across 5 different platforms and continues to grow today.
Attracted 14,039 Website Sessions.
Yielded 306 Total Conversions.
Generated $14,206 of Revenue.
What We Do
Today’s Business is a full-service digital marketing agency eager to share an overarching ambition of reciprocal growth. With a deep understanding of each and every client, TB makes sure that every business gets the attention they deserve. Partnering with us will provide you the tools necessary to succeed in the ever-present digital world and contest the likes of your competition on an even larger stage. Our multi-channel marketing strategy is designed to adapt to highly competitive business trends while fulfilling the specific needs and expectations of our clients.
Athlete Marketing – TODAY’S ATHLETES
Today’s Athletes was formulated naturally due to the network of athletes that our executive team has befriended over the years in combination with the increase in customer demand for athlete and influencer marketing campaigns. Today‘s Athletes is unique from the typical sports agency in that it provides each client with access to Today‘s Business, a full-service digital marketing agency. The marketing goal for our athletes is to create a positive consistency in brand and maintain it through custom marketing strategies. Today‘s Business establishes and manages the social presence of each athlete, providing a 24/7 monitoring service on each platform in additional to public relations services. We have built relationships with some of the nations most well know brands including Nike, Under Armour, Dunkin Donuts, Modell’s, Bose , and many more.
Influence Marketing – TB INFLUENCE
Our exclusive influencer network, TB Influence, focuses on using key leaders to drive your brand’s message to the larger market on social media. Tapping into influencer marketing and turning influencers to advocates for your brand is a great way to leverage these audiences to grow awareness and build a loyal following. TB Influence helps connect our clients with the top influencers in their markets. Our goal is for our brands and influencers to work together in the most comprehensive and flexible influencer network and community.
Graphics – TB CREATIVE
You can’t build a memorable brand without defining who you are. Our Graphic Design Team can help with that. From a standout logo to professional promotional materials, our team will deliver imagery that you will love. Our tight knit group of designers specialize in design that mainly deals in the digital field but for the most part we can conquer any design challenge that comes our way. Our design department does a majority of social graphics, website sliders,pop-ups and website graphics, website and Facebook ads, cover photos and photo editing. More in the print area of design we make flyers, business cards, billboards, posters and menus just to give a overview.
Email Marketing – TB CONVERT
TB Convert has increased conversion rates for hundreds of businesses over the past 7 years. From strategy to optimization, Today’s Business team of conversion experts design and develop campaign components to align with the clients brand and customers journey. Campaign are developed with different CTA such as Slide-in Scroll Box, Countdown Time, Content Lockers and triggers implemented such as exit-intent Technology, Scroll Triggers, Timed Display Control and more. Optimization also included targets campaigns based on referrer detection, page-level targeting, Geo Location Target, Adblock Detection and more.
Performance Based – TB CONNECT
TB Connect is a self-serve platform where influencers can connect with brands in real time and formulate affiliate marketing partnerships. Influencers can propose campaigns to brands and negotiate with them on the network and vice versa. Once a campaign is agreed on, a tracking link is generated and the influencer can begin to promote that brand and earn commissions through leads and customer acquisition. TB Connect also provides reporting and other unique features that show the results of a campaign.