Are you considering hiring a full-time employee to handle your business’s social media marketing, SEO, or other digital marketing efforts? If so, let us give you some reasons why you should consider hiring a reputable digital marketing agency like Today’s Business instead. Having been in business since 2011, we have worked with pretty much every type of business – from sole proprietors to Fortune 500 companies, with our work spanning 30 different industries. We know when it makes sense to go in-house vs hiring an agency, including how the two can work together. Check out our insights and suggestions for companies of all sizes looking to upgrade their digital marketing efforts below!
#1. Experience
While hiring your neighbor who just graduated from college may seem like an affordable solution to your marketing needs, you also get what you pay for. Entry-level employees don’t have the experience that an agency like Today’s Business brings. They may have creative ideas from time to time, but are they capable of developing a detailed and tailored strategy, executing that strategy, and analyzing the results to optimize it? If not, the results will fall flat. On top of that, a big part of marketing is failing. Campaigns require testing different techniques and learning what works and what doesn’t, so it’s best to find someone with years of experience in the industry who executes marketing campaigns for multiple clients every day. Our experience allows companies that work with Today’s Business to benefit from all that we’ve learned over the years.
#2. Employee Turnover / Training
Training your new marketing hire can be a struggle. Not only do they need to learn your business, but they have to learn how and when to execute the right strategies, whether that pertains to social media, SEO, or paid media. We work with tons of businesses that trust us to consult and train their internal team. Today’s Business will complete a thorough onboarding process for your business and document all the details. Internal turnover can be a huge pain. We have little turnover at TB, and even when employees move on, our detailed documentation allows the next employee to jump right in.
#3. Bandwidth / Specialty
For the price of one employee, you can get an entire team of specialized digital marketing experts. We have experts in each of our departments who specialize in SEO, social media, graphic design, website development, and more. Our team stays up to date with the latest trends within each field of marketing and knows how to do their job exceptionally well. This is a much better option than one person trying to learn every aspect of marketing and do it all. Use our specialized experts to be more efficient and effective with your marketing efforts.
#4. Expense / Costs
Full-time employees require benefits, PTO, and taxes. Hiring an agency is the opposite. Marketing solutions are an expense on your P&L, so we lower your taxable income and save you money while also helping increase your top-line revenue.
#5. Access to Tool & Tech
Due to our economies of scale, we get the best prices on the latest and greatest technology in the industry. We are also partners with industry leaders like Sprout Social, Hubspot, and more, which gives us access to hands-on training. You’ll save money on tech costs and time – we learn it all so you don’t have to.
#6. Objectivity
When you hire an agency like Today’s Business, you get a completely objective perspective on your marketing efforts. Sometimes people get caught in groupthink or aren’t able to see outside their own bubble. Today’s Business is a no BS agency that will always shoot you straight and give you our honest opinion on what works, what doesn’t, and how you should be marketing your business.
#7. Pay via CC
We accept payment via credit card. Unlike a traditional employee, you can earn points when you pay us and fund other initiatives, travel, and more!
Boost Your Marketing Impact with Today’s Business
At Today’s Business, we’re proud to help companies across various industries refine their marketing strategies and efforts, leading to increased conversions, better engagement, and the ultimate ROI. Our highly skilled, passionate team members are here to help your business grow, whether you’re looking to dominate your industry or increase your local search presence. If you have a challenge, we have a solution – contact us to get started with TB today!