Learn where to target your ads, discover where your traffic comes from, and see what isn’t converting. Our SEO and SEM teams at Today’s Business support your marketing campaign with extensive reporting in Google’s Looker/Data Studio.
What are Dynamic Search Ads? There are customers searching for what you offer on Google. If your website is regularly creating new content or adding new inventory, it can be time-consuming to try to keep your ads relevant. Dynamic Search Ads (DSA) are the easiest way to find customers searching for what you have to […]
Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their products online. Bill Ready, President of Commerce at Google stated: “For retailers, this change means […]
This May, Google hosted their annual Google Marketing Live conference in San Francisco. We were lucky enough to live stream the two-day conference in our office, giving our team the opportunity to learn about the new updates we have to look forward to as marketers. A total of 10 new ad innovations and products were […]
By Tom Ottaiano, CEO, Today’s Business Visibility on Google SEM allows for your website to show up at the top of Google, regardless of where you rank organically. When you invest in PPC, it becomes possible for you to rank above your competitors even if they are ranking higher organically. In a study from Wordstream, […]
By: Billy Ash, CDO, Today’s Business Do you know what your digital advertising dollars are really going towards? Chances are, you’re being robbed blind. Many businesses hire “expert” advertising agencies to run their Google Adwords account but fail to know the basic ins-and-outs of the campaigns their agency is running. If the stats you are given […]
The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your practice. How can you stand out above your competition? Investing in online marketing can help drive traffic to your practice’s website, which brings more patients […]