SEM Content

Read more about everything SEM with blogs and other content written by our team.

Looker Studio Analysis

Looker (Data Studio) Reporting

Learn where to target your ads, discover where your traffic comes from, and see what isn’t converting. Our SEO and SEM teams at Today’s Business support your marketing campaign with extensive reporting in Google’s Looker/Data Studio.

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Google Dynamic Search Ads: Everything You Need to Know

What are Dynamic Search Ads? There are customers searching for what you offer on Google. If your website is regularly creating new content or adding new inventory, it can be time-consuming to try to keep your ads relevant. Dynamic Search Ads (DSA) are the easiest way to find customers searching for what you have to […]

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Why Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers

Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their products online.  Bill Ready, President of Commerce at Google stated: “For retailers, this change means […]

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Using Search Engine Marketing (SEM) to Drive Sales in Specialty Food

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Key Takeaways from Google Marketing Live 2019

This May, Google hosted their annual Google Marketing Live conference in San Francisco. We were lucky enough to live stream the two-day conference in our office, giving our team the opportunity to learn about the new updates we have to look forward to as marketers. A total of 10 new ad innovations and products were […]

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5 Reasons Why Your Business Needs SEM (PPC)

By Tom Ottaiano, CEO, Today’s Business  Visibility on Google SEM allows for your website to show up at the top of Google, regardless of where you rank organically. When you invest in PPC, it becomes possible for you to rank above your competitors even if they are ranking higher organically. In a study from Wordstream, […]

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4 Ways Your Ad Company is Robbing You

By: Billy Ash, CDO, Today’s Business Do you know what your digital advertising dollars are really going towards? Chances are, you’re being robbed blind. Many businesses hire “expert” advertising agencies to run their Google Adwords account but fail to know the basic ins-and-outs of the campaigns their agency is running. If the stats you are given […]

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Healthy Meal Service Company Sees Success from Search Engine Marketing

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How a Decrease in Keyword Spend Yielded Results for a Physician Group

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A Glimpse at a Mortgage Company’s Monthly SEM Success

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Multi-Physician Fertility Practice Sees Success from Search Marketing

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How SEM Improves Your Healthcare Practice

The healthcare industry is one of the largest and fastest growing industries in the world. Because the industry is constantly growing, there is constantly more and more competition for your practice. How can you stand out above your competition? Investing in online marketing can help drive traffic to your practice’s website, which brings more patients […]


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