5 Rules of Engagement for Social Media Customer Service
As more and more companies get in the business of actively marketing on social media, they are exposing themselves to an entire new market of customers. Businesses are also getting involved with the loudest group of consumers in history, who are capable of directing their complaints right out in the open to said business. When […]
4 Ways to Keep Customers Coming Back to Your Restaurant with Social Media
There are hundreds of thousands of restaurants on social media, and every single one of them are competing for the same customers. If you want to use social media to keep seats filled on a nightly basis, there are certain approaches that are proven to work. Here’s a few ideas on how to keep customers […]
Mistakes Brands Make on Social Media
This is part one of a series, authored by our Creative Director, Sha Kawash. In today’s world, almost everyone lives on social media. For this reason, a successful social media campaign can truly take your brand to the next level. Stand out amongst your competitors by steering clear of these common mistakes that brands make […]
Developing a Winning Social Media Strategy
Consistency is an overlooked virtue when establishing your business’ social media presence. Customers and prospects should feel that they are interacting with one brand, not many different departments. A huge part of this consistency is creating a design strategy that applies across multiple feeds and profiles. Website Integration Whenever possible, your social media pages should reflect […]
How Much Should I Spend on Social Media Marketing?
According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return. They know this because they’ve been tracking the transactional data from direct mail, paid search, direct response TV and other campaigns for more than 50 years. But what if you’re new […]